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OM-SE

https://om-se.com

Introducing OM-SE, the Swedish skincare brand that cares for your skin with powerful multi-use products. With high-performing ingredients and a minimalist routine, achieve radiant complexions and embrace your natural beauty. Experience the transformative power of OM-SE.

Category
Beauty
Specialty
Skin Care
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic

DTCetc’s Take

About OM-SE

OM-SE is a skincare brand that was founded in 2020 by Jenny and Jacob Huurinainen. Based in Sweden, the name OM-SE means 'to care for' in Swedish, reflecting the brand's commitment to taking care of the skin. What sets OM-SE apart is their focus on creating powerful multi-use products that deliver both in terms of performance and aesthetics. The brand was born out of Jenny's personal passion project to treat her own unbalanced skin post-pregnancy, and she took inspiration from the FODMAP methodology. OM-SE products only contain high-performing ingredients that positively impact the skin, without any additives typically found in skincare. With their minimalist routine, Jenny and Jacob achieved radiant complexions and no longer felt the need to wear make-up. OM-SE's dedication to disrupting conventional high-end skincare is evident in their years of product refinement. Discover the transformative power of OM-SE and experience the difference in your own skin.
More about OM-SE ->

Who Shops At OM-SE

The typical OM-SE shopper is someone who is mindful of what they put on their skin and is seeking solutions that are both effective and aesthetically pleasing. They may have specific skin concerns or simply desire a minimalist and powerful skincare routine. Fans of the brand often value authenticity, innovation, and a no-nonsense approach to beauty. Whether treating a particular skin issue or seeking overall radiance, these individuals are ready to invest in quality, high-performing products.
More about OM-SE ->

What customers love about OM-SE

Here's what shoppers have to say:
  • Perform on par with luxury
  • 100% organic ingredients
  • Discounted subscription service
  • Accessible worldwide with international shipping
  • Fantastic customer service
  • Simple 3-step skincare routine
Cons
  • None

OM-SE's Shipping Policy

OM-SE offers shipping to European countries using PostNord's standard ground shipping method. For customers in Sweden, DHL Service Point is available. For the rest of the world, shipping will be done through UPS. Customers in North America are recommended to shop at PourHommies.com for faster shipping and a smaller carbon footprint. Australian and New Zealand customers are recommended to shop at Andersen Beauty. Delivery times are estimated to be between 1 and 4 weekdays from the day the Order Confirmation is received via email. Shipping costs will be applied and shown during checkout and will be charged along with the payment for the purchased products. Free shipping thresholds will also be applied during checkout. In case of multiple product orders, separate deliveries may be made if certain goods are delayed or out of stock. Customers will be informed if their order is subject to separate deliveries, and no additional delivery costs will be charged for these separate deliveries.
More about OM-SE ->

OM-SE's Return Policy

OM-SE has a return policy that allows customers to regret their purchase within 14 days of receiving the items. To exercise this right, customers must contact customer service at customerservice@om-se.com within the cancellation period and return the goods at their own expense within 14 days of notifying the company. The email should include the Order Number and specify the products to be returned. Returned items must be unopened, unused, and in their original condition for health and hygiene reasons. If items are non-saleable, a refund may be refused. Customers are advised to try new products on a small area of skin before use to check for any reactions. When returning an item, it should be securely wrapped and customers are responsible for the package until it is received by OM-SE. The receipt from the courier and track and trace number, if applicable, should be kept. Shipping costs for returns are not covered by OM-SE. The return processing time is not specified in the information provided.
More about OM-SE ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
75
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
82
/
100
This brand offers products that are on the pricey side.
Target Audience

Caring minimalists

Stereotype

Conscious

Pricing Rating
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Sustainability Score
75
/
100
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Quality Score
85
/
100
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DTCetc Score
82
/
100
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What The Experts Say...

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OM-SE on Socials

View this profile on Instagram

OM-SE (@OM-SE) • Instagram photos and videos

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