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Shady Rays

https://shadyrays.com

Shady Rays is an independent, American-owned sunglasses company that offers quality, polarized shades with their signature "Lost & Broken" protection. If you lose or break your pair of Shady Rays sunglasses for any reason, the company will send you a brand new pair free of charge. In addition to selling great sunglasses, Shady Rays also partners with Feeding America to donate 10 meals to fight hunger in America with every order. To date, Shady Rays has donated over 20 million meals through this partnership. If you're looking for a new pair of sunglasses that are stylish, comfortable, and tough, look no further than Shady Rays!

Category
Apparel
Specialty
Eyewear
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Shady Rays

Shady Rays, founded by Chris, is a sunglasses brand that was established with the mission of providing high-quality sunglasses at an affordable price. Since its inception, Shady Rays has focused on creating sunglasses that are durable and can withstand various outdoor activities such as running, hiking, and even water sports. The brand understands the frustration of spending hundreds of dollars on sunglasses only to risk breaking, scratching, or losing them. That's why every pair of Shady Rays sunglasses comes with their signature Lost & Broken protection, ensuring that if a customer loses or breaks their sunglasses, they will receive a brand new pair just in time for their next adventure. Moreover, Shady Rays is not just a sunglasses company; they are committed to making a difference every day. Through research and direct communication with their fans, they have identified causes that give purpose to their work. With Shady Rays, customers can not only protect their eyes but also contribute to meaningful causes.
More about Shady Rays ->

Who Shops At Shady Rays

Customers who lead an active lifestyle and engage in outdoor activities such as running, hiking, and water sports would find Shady Rays sunglasses useful. These customers are looking for sunglasses that can withstand their active lifestyle without breaking, scratching, or getting lost. Shady Rays aligns with their values because the brand offers sunglasses with Lost & Broken protection, meaning that if the customer loses or breaks their sunglasses, they will receive a brand new pair. This aligns with the customer's values as they can enjoy their outdoor adventures without worrying about the durability or cost of their sunglasses. Additionally, Shady Rays is a brand that aims to make a difference and has identified causes that give purpose to their work, which may resonate with customers who value companies that prioritize social impact.
More about Shady Rays ->

What customers love about Shady Rays

Here's what shoppers have to say:
  • Great product and amazing customer service!
  • Exceptional product and tremendous customer service
  • Easy process to request a replacement pair with no questions asked
  • Received new pair in a few days for a minimal handling charge
  • Company holds true to statements without a doubt
  • Incredible discount and fast shipping
  • Phenomenal customer service with quick response
  • Amazed at the quality, price, and customer service
  • Prescription sunglasses and glasses arrived earlier than expected with great quality
  • Quality product and wonderful customer service
Cons
  • The return policy is limited, which may not meet the needs of customers who have multiple issues with their glasses.
  • The quality of the plastic frames used in Shady Rays glasses is subpar, resulting in frequent breakage.
  • Customers have faced challenges when trying to get replacement glasses and have had to go through multiple returns.
  • There have been instances where orders were not shipped using the desired shipping method, causing delays in receiving the sunglasses.

Shady Rays's Shipping Policy

Shady Rays offers both domestic and international shipping options. For domestic orders, standard shipping is free and takes about 5-10 business days to arrive. Faster shipping with rush processing is available for $4.89 and takes 3-6 business days, while the fastest shipping option with rush processing costs $30.00 and delivers within 2 business days. It's important to note that carriers do not pick up on weekends, so orders placed after 11 AM ET on Friday or over the weekend will be shipped on the following Monday. Customers will receive an email with tracking information once their order has been processed, and it may take 2-3 business days for the tracking details to appear. For international shipping, the delivery estimates range from 4-8 business days for standard shipping to 3-6 business days for express shipping. Additional customs fees, duties, and taxes may apply for orders from Australia, Canada, and the United Kingdom, and fees for other countries will be provided at checkout.
More about Shady Rays ->

Shady Rays's Return Policy

Shady Rays offers a hassle-free return and exchange policy for their customers. Within 30 days of purchase, customers can initiate a return or exchange by visiting the returns.shadyrays.com website and entering their order number and postal/ZIP code. Returns and exchanges are free for US, AUS, UK, and CA customers. They can choose to receive a full retail credit to select a different pair of sunglasses. A prepaid return label or QR code will be provided for sending back the items. International customers, excluding US, AUS, UK, and CA, can only receive refunds for their returns. If they want an exchange, they will need to place a new order. The refund will be processed back to the original payment method once the item(s) are returned. It is important to select the Express Prepaid option when choosing the return label. There is no information available on the processing time for returns or any restrictions on returning certain items.
More about Shady Rays ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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40
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
71.66666666666667
/
100
This brand offers products that are on the pricey side.
Target Audience

Young adults

Stereotype

Adventurous

Pricing Rating
$
$
$
$
$
$
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
71.66666666666667
/
100
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What The Experts Say...

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Shady Rays on Socials

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