Waldo

Waldo, the UK-based eyecare brand, offers affordable high-quality contact lenses and products with in-house opticians and customer service. Partnering with certified suppliers, it's a modern solution for enjoyable eyecare.

Category
Wellness
Specialty
Socials
80
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Waldo

Waldo is a modern eyecare brand founded by Ashleigh Hinde and Brendan O'Brien in 2017. Waldo offers a range of high-quality contact lenses and eyecare products that are designed to make your everyday routine enjoyable. By removing the complex distribution in the industry, Waldo is able to offer top-quality products without the high cost. With registered opticians in-house and a dedicated customer service team, Waldo aims to make eyecare a positive and enjoyable experience for its customers. By partnering with internationally recognized and certified suppliers, Waldo ensures that its products always meet the high quality standards that its customers deserve.

Who Shops At Waldo

Waldo shoppers are people who want high-quality contact lenses and eyecare products at affordable prices. They appreciate the brand's dedication to customer service and its partnerships with internationally recognized and certified suppliers.

What customers love about Waldo

Here's what shoppers have to say:
  • Waldo lenses stay moist all day and are of great quality.
  • Customer service is amazing and helpful.
  • Price is great and shipping is fast.
  • Contacts fit well and are very comfortable.
  • Waldo's website is easy to navigate and convenient.
  • Renewal contacts are delivered in a timely manner.
  • Waldo's customer service goes above and beyond to address any issues.
  • Overall, Waldo lenses are better than other brands in terms of moisture and quality.
Cons
  • Delivery times can be delayed
  • Some customers have reported being charged before receiving trial packs
  • Orders may take longer than expected to arrive
  • Cancelling subscriptions can be difficult and some customers have reported being charged after cancellation
  • Product quality and supply may not meet expectations
  • There have been reports of customers being signed up for subscriptions without receiving products

Waldo's Shipping Policy

Waldo's shipping policy states that there is a 2.95 delivery fee for the 10-day Waldo Original trial or 4.95 for Waldo Vitamin. However, subsequent renewal shipments will be free of charge.

Waldo's Return Policy

Waldo has a return policy that allows customers to return their order within 30 days of receiving it. To initiate a return, customers need to contact the company via text, email, or phone using the contact details provided. The boxes must be unopened to be eligible for a full refund, exchange, or credit to the customer's account. However, if the packaging has been opened, the company cannot accept any returns as contact lenses are considered a medical device. If the packaging arrives damaged, customers should contact the company with the lot number to receive replacement lenses. Waldo does not provide a shipping label for returns at this time.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience

Modern, quality, affordable

Stereotype

Modern

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
70
/
100
This is a placeholder
Quality Score
80
/
100
This is a placeholder
DTCetc Score
79
/
100
This is a placeholder

Waldo on Socials

View this profile on Instagram

Waldo (@Waldo) • Instagram photos and videos

Brands Like Waldo

Looking for brands similar to Waldo

We've got you covered. Check out this list of similar Wellness brands that customers of Waldo love.

Warby Parker

Warby Parker eyewear and contacts elevate style at a low cost. Everyone has the right to see — So for every pair sold, a pair is given to someone in need.

ace & tate

Ace & Tate offers stylish and sustainable eyewear starting at $125. Their in-house designed frames are made with high-quality materials from top-notch suppliers and they prioritize fair working conditions and environmental solutions.

Ace and Tate

Ace and Tate is an ethical, direct-to-consumer eyewear brand founded in 2013. Offering fashion-forward frames designed in-house, it has been featured in publications such as Vogue, The Guardian, and Complex and has expanded to brick and mortar stores across Europe. As a B-Corp Certified company, Ace and Tate is committed to transparency, accountability, and sustainability.

Barner

The solution for that problem was the creation of a pair of glasses that redefined the way we protect our eyes from digital screens. Barner glasses are designed to protect against harmful blue light in an innovative and stylish way. Set apart by their unmistakable design and the absence of frames, Barner glasses feature a light indicator that warns you when you should or shouldn't take them off.

Blenders Eyewear

Blenders is a sunglass brand founded by a surf coach in 2012. The brand started with one style and one pair of sunglasses, and has since grown into one of the fastest-growing sunglass brands in America. Blenders is known for its bright, bold styles and affordable prices, and is committed to helping people live life in forward motion. The brand celebrates individuality and encourages customers to "Blend Out" rather than blend in. In addition to sunglasses, Blenders also offers a range of clothing and accessories for men and women.

Bôhten

Bôhten is the eco-conscious eyewear brand for the fashion-forward. Made from reclaimed materials and guided by principles of respect, acknowledgement, honor, and growth, their stylish frames allow you to express your personal style while contributing to a sustainable future.

Bombinate

Bombinate is an online marketplace founded in 2017, curating timeless and classic pieces for the home and wardrobe from over 300 artisan brands. With a focus on quality, craftsmanship, story, and impact, Bombinate has been featured in popular media outlets such as The Guardian, Forbes, Monocle, and Menswear Style magazine.

Byredo Gypsy Water

Byredo Gypsy Water is a luxury lifestyle brand that captures the spirit of adventure, romance, and freedom. Founded by Ben Gorham in 2006, Byredo offers an array of products to enhance the senses, including perfumes, candles, cosmetics, and leather goods, all with a minimalistic aesthetic.

Crap Eyewear

Crap Eyewear is the perfect brand for those who want funky and affordable sunglasses without sacrificing sustainability. With a commitment to counterculture and single-use plastic-free packaging, they're the perfect choice for the conscious consumer.

Cubitts

Cubitts is the go-to brand for sustainable and timeless eyewear that reflects your personality. With a commitment to repair and recycling, they offer a personalized experience that's hard to resist.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.