Popular DTC eyewear companies are passionate about creating all sorts of prescription eyewear and sunglasses. These brands care deeply about eliminating the pain point of high prices for eyewear and accessories that almost everyone needs. By bypassing traditional channels, designing glasses in-house, and engaging with customers directly, these companies do a great job of providing higher-quality, better-looking eyewear at a fraction of the standard industry price. Some of the most popular brands in this category include Zenni, Warby Parker, and Hubble.
Warby Parker
Warby Parker eyewear and contacts elevate style at a low cost. Everyone has the right to see — So for every pair sold, a pair is given to someone in need.
Ace and Tate
Ace and Tate is an ethical, direct-to-consumer eyewear brand founded in 2013. Offering fashion-forward frames designed in-house, it has been featured in publications such as Vogue, The Guardian, and Complex and has expanded to brick and mortar stores across Europe. As a B-Corp Certified company, Ace and Tate is committed to transparency, accountability, and sustainability.
Barner
The solution for that problem was the creation of a pair of glasses that redefined the way we protect our eyes from digital screens. Barner glasses are designed to protect against harmful blue light in an innovative and stylish way. Set apart by their unmistakable design and the absence of frames, Barner glasses feature a light indicator that warns you when you should or shouldn't take them off.
Blenders Eyewear
Blenders is a sunglass brand founded by a surf coach in 2012. The brand started with one style and one pair of sunglasses, and has since grown into one of the fastest-growing sunglass brands in America. Blenders is known for its bright, bold styles and affordable prices, and is committed to helping people live life in forward motion. The brand celebrates individuality and encourages customers to "Blend Out" rather than blend in. In addition to sunglasses, Blenders also offers a range of clothing and accessories for men and women.
Bombinate
Bombinate is an online marketplace founded in 2017, curating timeless and classic pieces for the home and wardrobe from over 300 artisan brands. With a focus on quality, craftsmanship, story, and impact, Bombinate has been featured in popular media outlets such as The Guardian, Forbes, Monocle, and Menswear Style magazine.
Byredo Gypsy Water
Byredo Gypsy Water is a luxury lifestyle brand that captures the spirit of adventure, romance, and freedom. Founded by Ben Gorham in 2006, Byredo offers an array of products to enhance the senses, including perfumes, candles, cosmetics, and leather goods, all with a minimalistic aesthetic.
Bôhten
Bôhten is the eco-conscious eyewear brand for the fashion-forward. Made from reclaimed materials and guided by principles of respect, acknowledgement, honor, and growth, their stylish frames allow you to express your personal style while contributing to a sustainable future.
Crap Eyewear
Crap Eyewear is the perfect brand for those who want funky and affordable sunglasses without sacrificing sustainability. With a commitment to counterculture and single-use plastic-free packaging, they're the perfect choice for the conscious consumer.
Cubitts
Cubitts is the go-to brand for sustainable and timeless eyewear that reflects your personality. With a commitment to repair and recycling, they offer a personalized experience that's hard to resist.
David Kind
Just pick a style, and we'll send you six pairs to try on at home for six days. Try on all the different frame shapes, sizes, colors and gender-specific designs and pick the frames that fit your face best.
District Vision
District Vision's Keiichi running sunglass system is a must-have for stylish athletes looking for high-performance eyewear. Their Mindful Athlete Program and talks make meditation accessible for runners and active individuals.
EnChroma
EnChroma glasses help color blind people see color! EnChroma is the only manufacturer to use a special filter to correct for three specific types of color blindness...
Eyebobs Glasses
Eyebobs is a Minneapolis-based eyewear brand founded in 2001 by Julie Allinson, offering fashionable frames made with high-quality materials at affordable prices. Eyebobs has been featured in Forbes, won the Breakout Retailer Award from Chain Store Age Magazine, and is a favorite of celebrities such as Joan Rivers, Whoopi Goldberg, and John Slattery. With customizable options, a one-year warranty, and a wide range of eyewear, Eyebobs is the perfect choice for stylish and affordable eyewear.
Felix Gray
Introducing Felix Gray, the leading brand in Digital Wellness. Their high-quality blue light eyewear filters harmful blue light, enhances visual clarity, and reduces eye strain. Empowering individuals to thrive in the modern world.
Genusee
Genusee is the ultimate brand for eco-conscious fashionistas. Their stylish eyewear is made from upcycled single-use plastic water bottles, creating jobs and reducing waste. Plus, their Buy-Back Program and donations to the Community Fund of Greater Flint show their commitment to social impact.
Hubble
Hubble contacts are a breakthrough in affordable daily contact lenses. They're soft, comfortable and naturally clear. Hubble is one of the most affordable soft contact lenses you can buy, but they're not just affordable. Hubble contacts are also designed using advanced technology to give clearer vision and sharper eyesight than other brands.
Illesteva
Illesteva is an Italian-made eyewear brand founded in 2010 by Daniel Silberman in NYC. Known for its stylish and functional sunglasses, prescription glasses and accessories, Illesteva has gained global recognition and has a strong presence in various media outlets. Its glasses are designed with acetate lenses and stainless steel frames for a comfortable and stylish fit.
Italic
Italic is a direct-to-consumer retailer offering high-quality apparel, accessories, and homeware made by the same hands that produce collections for top-of-the-line designers, at up to 80% less than competitors. Praised by Bloomberg, The Wall Street Journal, Vogue, and Food & Wine, Italic offers 1000+ products with free shipping over $50 and a 30-day money-back guarantee with free returns.
Jimmy Fairly
Discover Jimmy Fairly, the French eyewear brand that values sustainability and social impact. With premium styles made from renewable materials and a Buy One Give One program, they appeal to style-conscious individuals who prioritize quality and social responsibility.
Nividas Eyewear
Discover Nividas Eyewear, the brand that combines style, quality, and affordability in their wide range of eyeglasses and sunglasses. Crafted with precision, each pair offers optimal comfort and durability. Experience the perfect blend of fashion and functionality with Nividas Eyewear.
Oscar Deen
Discover Oscar Deen, the London-based eyewear brand that combines vintage-inspired designs with modern style. Hand-finished frames made from high-quality acetate and UV-protected lenses ensure both fashion and function. Elevate your summer style with Oscar Deen.
Pair Eyewear
Pair Eyewear offers a fresh take on eyewear, allowing customers to express their personality and style with dynamic designs. With in-house designs, affordable pricing, and a commitment to giving back, Pair Eyewear is a brand to watch.
Roka
Roka is a United States-based athletic apparel retailer that sells men's and women's Eyewear. Roka prioritizes performance with innovative designs that are versatile . With Roka its easy to perform your best anywhere you go.
Rowing Blazers
Rowing Blazers is a New York City-based brand founded in 2017 by Jack Carlson, a former US rower in the World Rowing Championship. Known for its unique designs and bold colors, Rowing Blazers offers high-end apparel and accessories for men and women, made in Portugal, the UK, France, China, and the US. Endorsed by celebrities and red-carpet stars, the brand has gained a lot of attention on social media.
Shady Rays
Shady Rays is an independent, American-owned sunglasses company that offers quality, polarized shades with their signature "Lost & Broken" protection. If you lose or break your pair of Shady Rays sunglasses for any reason, the company will send you a brand new pair free of charge. In addition to selling great sunglasses, Shady Rays also partners with Feeding America to donate 10 meals to fight hunger in America with every order. To date, Shady Rays has donated over 20 million meals through this partnership. If you're looking for a new pair of sunglasses that are stylish, comfortable, and tough, look no further than Shady Rays!
Stoggles
Stoggles offers a new era of eyewear that combines style and protection. Their innovative designs protect like goggles, wear like glasses, and look like your favorite specs. Prioritize your eye care with Stoggles.
Waldo
Waldo, the UK-based eyecare brand, offers affordable high-quality contact lenses and products with in-house opticians and customer service. Partnering with certified suppliers, it's a modern solution for enjoyable eyecare.
Zenni
Zenni offers the largest selection of affordable glasses online, including prescription glasses, sunglasses and contacts.
ace & tate
Ace & Tate offers stylish and sustainable eyewear starting at $125. Their in-house designed frames are made with high-quality materials from top-notch suppliers and they prioritize fair working conditions and environmental solutions.
moody
Moody offers unique color and texture options, partnering with world-leading manufacturers to ensure quality and safety. Discover your true self with moody's cutting-edge lenses.
