Summer Fridays

Summer Fridays is a clean, vegan, cruelty-free skincare company founded in 2017 by Marianna Hewitt and Lauren Gores Ireland. Their collection of creams, sets, exfoliators, and masks are designed to help you achieve a sunk-kissed glow. Featured in Refinery29, Allure, Bustle, InStyle, and PopSugar, Summer Fridays has become a popular skincare brand on Instagram.

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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Summer Fridays

Summer Fridays is a skincare company founded in 2017 by Marianna Hewitt and Lauren Gores Ireland. The company offers clean, vegan, cruelty and paraben-free products to help achieve a sunk-kissed glow. Their collection includes creams, routine sets, exfoliators, and masks. Summer Fridays has become popular on Instagram, and has been featured in several publications such as Refinery29, Allure, Bustle, InStyle, and PopSugar. The company also has a recycling program for customers to return their empty packaging and receive a gift.

Who Shops At Summer Fridays

Customers who consider themselves trendsetters and are interested in clean, vegan, and cruelty-free skincare products would find Summer Fridays useful. These customers are likely looking for products that align with their values and are conscious of the impact their purchases have on the environment. They are also interested in achieving a sunk-kissed glow and are willing to invest in high-quality skincare products to achieve this look. Summer Fridays aligns with these customers' values by offering clean, vegan, cruelty and paraben-free products that are not only good for their skin but also for the environment. The company's recycling program also appeals to customers who are conscious of their environmental impact and want to reduce waste. Additionally, customers who are active on social media and follow beauty influencers are likely to be drawn to Summer Fridays due to the company's popularity on Instagram and features in various publications. These customers are always on the lookout for the latest trends and products, and Summer Fridays' trendy packaging and innovative formulas are sure to catch their attention. Overall, Summer Fridays is a great option for customers who prioritize clean, vegan, and cruelty-free skincare products, are interested in achieving a sunk-kissed glow, and are always on the lookout for the latest trends in the beauty industry.

What customers love about Summer Fridays

Here's what shoppers have to say:
  • Summer Fridays products are clean and effective, with 11/10 branding, products, and founders.
  • Jet Lag Mask is great as a mask and as a moisturizer, and the Overtime Mask is loved for its feeling, scent, and exfoliation.
  • Love all of their products, with standouts being the Jet Lag Mask and Lip Balms.
  • Vanilla Lip Butter Balm is ultra hydrating and keeps lips soft all day.
  • Jet Lag Moisturizer is a go-to in the winter for those with super dry skin.
  • R+R and Jet Lag masks are highly recommended and provide great value for money.
  • Lip Butter is a must-have.
  • Overtime Mask is a great exfoliator without being harsh and makes skin noticeably softer after just one use.
  • Sheer Skin Tint is great for a natural, no makeup look.
Cons
  • The products may not work for everyone.
  • Some customers experienced negative reactions to the products.
  • The brand may be overpriced for the results it delivers.
  • There have been reports of quality control issues.

Summer Fridays's Shipping Policy

For domestic orders, Summer Fridays offers free standard shipping for orders totaling $25 or more. Anything below that amount is charged a flat fee of $6. Expedited shipping is also available. Orders typically take 7 to 10 business days to arrive. For international orders, Summer Fridays uses DHL shipping. Customers can get free international shipping on orders that total $100 or more. International orders are typically processed in 1-2 business days and arrive within 15 business days.

Summer Fridays's Return Policy

Summer Fridays has a 30-day return policy for customers who are unhappy with their online purchases. To initiate the return process, customers must contact their customer service team. Returns must be purchased through the Summer Fridays website and can take 5 to 7 business days to arrive back at their facility. No items purchased outside of the website can be returned. All items must be returned within 30 days in order to be eligible for a refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience

Young adults, women

Stereotype

Trendsetter

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Sustainability Score
80
/
100
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Quality Score
90
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100
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DTCetc Score
78
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100
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