Supergoop!

Supergoop is a revolutionary sunscreen brand that offers reef-friendly, cruelty-free, and clean ingredient products. With over 40 options, it's perfect for those who prioritize skincare and sun protection and seek out sustainable and effective formulas.

Category
Beauty
Specialty
Socials
95
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Clean
Cruelty Free

DTCetc’s Take

About Supergoop!

Supergoop is a sunscreen brand founded by Holly Thaggard in 2007. The company's mission is to revolutionize the industry by changing the way people think about sunscreen. Supergoop offers a wide range of SPF products that are not only effective in protecting the skin from harmful UV rays but are also reef-friendly, cruelty-free, and made with clean ingredients. The brand's product line includes morning moisturizers, shimmery eyeshadows, and more, with over 40 options for all skin types, tones, and routines. Supergoop is committed to giving back to the community through its Ounce by Ounce program, which donates SPF pumps to schools across America.

Who Shops At Supergoop!

Supergoop patrons are those who want effective sunscreen products that are also reef-friendly, cruelty-free, and made with clean ingredients. They value the company's mission to revolutionize the industry and its commitment to giving back through its Ounce by Ounce program.

What customers love about Supergoop!

Here's what shoppers have to say:
  • Provides excellent quality product for both occasional and daily use.
  • Lightweight, clear, and blends seamlessly into the skin.
  • A variety of products available for different needs.
  • Non-irritating and gentle on sensitive skin.
  • Does not cake under makeup.
  • Clean, vegan, cruelty, and reef safe.
Cons
  • Some Supergoop! products may not absorb well or leave a gritty film on the face.
  • Some users may experience irritation and burning in the eyes when using certain Supergoop! sunscreens.
  • Supergoop! sunblock and spray may cause breakouts and skin reactions in some users.
  • Some Supergoop! sunscreens may feel oily and sticky, and may cause hives and rashes in some users.
  • There are concerns about the safety of Supergoop! products due to the use of hazardous ingredients such as Octocrylene and Avobenzone.

Supergoop!'s Shipping Policy

Supergoop ships within the United States to all 50 states. Orders placed before 2pm EST Monday-Friday should ship the same day, while orders placed after the cut-off time will ship the next business day. Orders placed over the weekend will be shipped the following Monday. The brand offers three shipping methods: Ground (5-7 business days) for $5, 2nd Day Air (2 business days) for $15, and Priority Overnight (1 business day) for $30. Ground shipping is free for orders over $50. However, Supergoop is unable to ship certain products to Alaska, Hawaii, Guam, Puerto Rico, Virgin Islands, P.O. boxes or APO boxes due to the delivery format of the product, including aerosols and alcohol-based products. Supergoop does not currently offer international shipping, but the brand can be found in select retailers around the globe.

Supergoop!'s Return Policy

Supergoop accepts returns for any purchase made on their website, except for final sale items. Customers have 30 days to return or exchange a product, and the process can be initiated through the Returns Center on their website. Shipping and handling costs are non-refundable. Only items purchased on the website can be returned or exchanged, and not at any retail location. Upon receiving the returned product, a refund will be credited to the original payment method for the product price and applicable sales tax.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78.33333333333333
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100
This brand offers products that are on the pricey side.
Target Audience

Skin-care lovers

Stereotype

Health-conscious

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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
78.33333333333333
/
100
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Supergoop! on Socials

View this profile on Instagram

Supergoop! (@Supergoop!) • Instagram photos and videos

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