Supergoop!

Supergoop is a revolutionary sunscreen brand that offers reef-friendly, cruelty-free, and clean ingredient products. With over 40 options, it's perfect for those who prioritize skincare and sun protection and seek out sustainable and effective formulas.

Category
Beauty
Specialty
Socials
95
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Clean
Cruelty Free

DTCetc’s Take

About Supergoop!

Supergoop is a sunscreen brand founded by Holly Thaggard in 2007. The company's mission is to revolutionize the industry by changing the way people think about sunscreen. Supergoop offers a wide range of SPF products that are not only effective in protecting the skin from harmful UV rays but are also reef-friendly, cruelty-free, and made with clean ingredients. The brand's product line includes morning moisturizers, shimmery eyeshadows, and more, with over 40 options for all skin types, tones, and routines. Supergoop is committed to giving back to the community through its Ounce by Ounce program, which donates SPF pumps to schools across America.

Who Shops At Supergoop!

Supergoop patrons are those who want effective sunscreen products that are also reef-friendly, cruelty-free, and made with clean ingredients. They value the company's mission to revolutionize the industry and its commitment to giving back through its Ounce by Ounce program.

What customers love about Supergoop!

Here's what shoppers have to say:
  • Provides excellent quality product for both occasional and daily use.
  • Lightweight, clear, and blends seamlessly into the skin.
  • A variety of products available for different needs.
  • Non-irritating and gentle on sensitive skin.
  • Does not cake under makeup.
  • Clean, vegan, cruelty, and reef safe.
Cons
  • Some Supergoop! products may not absorb well or leave a gritty film on the face.
  • Some users may experience irritation and burning in the eyes when using certain Supergoop! sunscreens.
  • Supergoop! sunblock and spray may cause breakouts and skin reactions in some users.
  • Some Supergoop! sunscreens may feel oily and sticky, and may cause hives and rashes in some users.
  • There are concerns about the safety of Supergoop! products due to the use of hazardous ingredients such as Octocrylene and Avobenzone.

Supergoop!'s Shipping Policy

Supergoop ships within the United States to all 50 states. Orders placed before 2pm EST Monday-Friday should ship the same day, while orders placed after the cut-off time will ship the next business day. Orders placed over the weekend will be shipped the following Monday. The brand offers three shipping methods: Ground (5-7 business days) for $5, 2nd Day Air (2 business days) for $15, and Priority Overnight (1 business day) for $30. Ground shipping is free for orders over $50. However, Supergoop is unable to ship certain products to Alaska, Hawaii, Guam, Puerto Rico, Virgin Islands, P.O. boxes or APO boxes due to the delivery format of the product, including aerosols and alcohol-based products. Supergoop does not currently offer international shipping, but the brand can be found in select retailers around the globe.

Supergoop!'s Return Policy

Supergoop accepts returns for any purchase made on their website, except for final sale items. Customers have 30 days to return or exchange a product, and the process can be initiated through the Returns Center on their website. Shipping and handling costs are non-refundable. Only items purchased on the website can be returned or exchanged, and not at any retail location. Upon receiving the returned product, a refund will be credited to the original payment method for the product price and applicable sales tax.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
50
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78.33333333333333
/
100
This brand offers products that are on the pricey side.
Target Audience

Skin-care lovers

Stereotype

Health-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
95
/
100
This is a placeholder
DTCetc Score
78.33333333333333
/
100
This is a placeholder

Supergoop! on Socials

View this profile on Instagram

Supergoop! (@Supergoop!) • Instagram photos and videos

Brands Like Supergoop!

Looking for brands similar to Supergoop!

We've got you covered. Check out this list of similar Beauty brands that customers of Supergoop! love.

KraveBeauty

KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

RoseSkinCo

RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!

8 Faces

8 Faces is a Canadian beauty brand founded in 2016 by Beth Shuman. The brand offers a certified USDA organic, 100% natural multifunctional skincare balm, 8 Faces Boundless Solid Oil, containing unique ingredients such as the alma berry, full of antioxidants, minerals, and vitamins. 8 Faces has been featured in Goop, Vogue, and Vanity Fair, with luxurious packaging.

100% PURE

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

456 Skin

456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.

1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

Aavrani

Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.

Aesop

Aesop's plant-based and laboratory-made ingredients are designed with efficacy and sensory pleasure in mind. The brand's commitment to sustainability and intelligent design is evident in every aspect of their business.

Aesop Skincare

Aesop is a skincare brand founded in 1987 in Melbourne, Australia, renowned for its meticulously crafted formulas, natural-feeling products, aromatic scents, and numerous brick and mortar stores. A Certified B Corporation, Aesop collaborates with local charities and offers free samples and 90 days to return products.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.