Vuori

Vuori is a premium performance apparel brand inspired by the active coastal California lifestyle. The brand breaks down traditional boundaries in activewear and offers a new perspective on performance apparel, integrating fitness, surf, sport, and art. The brand is guided by its values and the coastal California lifestyle, and takes a fivefold approach to sustainability, focusing on materials, waste reduction, carbon footprint offsetting, social responsibility, and community leadership.

Category
Apparel
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Vuori

Vuori is a California-based online activewear shop founded in 2013 by Joe Kudla. The collection is inspired by the beauty of the Californian coast and offers a wide variety of performance apparel, such as joggers, racerback tanks, and boyshorts. The company is committed to sustainability and ethical manufacturing, and offers free shipping on orders over $75. Vuori caters to both men and women, and has gained a positive reputation from customers and media outlets such as Forbes, Business Wire, and Fast Company.

Who Shops At Vuori

Vuori is a Californian-based brand that offers sustainable, stylish athleisure apparel. Trendsetters can find a range of lounge apparel, such as joggers and sports bras, that are suited to their fashion sense. Vuori is perfect for customers who value sustainability and style in their clothing.

What customers love about Vuori

Here's what shoppers have to say:
  • High quality products that are worth the money and will last a long time.
  • Extremely soft, comfortable, and breathable.
  • Great colors and silhouettes, especially for men's stuff.
  • Women's boyfriend jogger are light weight, supportive and don't fade after multiple washes.
  • Fits right and is completely comfortable.
Cons
  • The prices of Vuori products are relatively high compared to similar brands.
  • Some customers have reported issues with the durability of the laces in the belt line.

Vuori's Shipping Policy

Vuori currently only ships within the United States and Canada, and is looking to expand delivery radius in the future. For domestic packages, Vuori offers free shipping on orders of $75 or more. It usually takes 4–10 business days for packages to arrive and customers will receive a tracking number in a confirmation email.

Vuori's Return Policy

Vuori offers a 120-day window for customers to return their products. Customers can use the free shipping label provided by the company to initiate the return process. To do so, they must access the return portal found on the company's website. No other restrictions apply, and the company typically processes returns within a few days. All products are eligible for return, except for any items marked as "final sale".
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
/
100
This brand offers products that are on the pricey side.
Target Audience

Active trendsetters

Stereotype

Californian

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
85
/
100
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Vuori on Socials

View this profile on Instagram

Vuori (@Vuori) • Instagram photos and videos

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