True Botanicals

True Botanicals is an all-natural, plant-based skincare brand founded in 2014 by Hillary Peterson. Our MADE SAFE certified products are designed to benefit both your skin and the environment, addressing a range of concerns with free shipping on US orders over $40. Our products have been featured in InStyle, Refinery29, and Forbes, and have become a favorite among celebrities such as Olivia Wilde and Zazie Beetz.

Category
Beauty
Specialty
Socials
95
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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About True Botanicals

True Botanicals is an all-natural, plant-based skincare brand that was founded in 2014 by Hillary Peterson. The brand specializes in products that are both good for the skin and environment, addressing a range of concerns such as complexion, anti-aging, dryness, and breakouts. True Botanicals is MADE SAFE certified, which restricts more than 5,000 chemicals from their products, and ships internationally. It offers a skincare quiz for customers to figure out their skin type, trial and sample selections, Afterpay, and free standard shipping on US orders over $40. The brand has become a favorite among celebrities such as Olivia Wilde and Zazie Beetz, and has been featured in InStyle, Refinery29, and Forbes.

Who Shops At True Botanicals

Customers who prioritize eco-consciousness and natural ingredients in their skincare routine would find True Botanicals useful. These customers are typically concerned about the impact of their purchases on the environment and their health. They look for products that are free from harmful chemicals and are sustainably sourced. True Botanicals aligns with these values by offering all-natural, plant-based skincare products that are MADE SAFE certified. This means that the brand restricts more than 5,000 chemicals from their products, ensuring that they are safe for both the customer and the environment. Additionally, True Botanicals uses sustainable packaging and ships internationally, making it easy for customers to make eco-conscious choices. Customers who are concerned about specific skincare concerns such as complexion, anti-aging, dryness, and breakouts would also find True Botanicals useful. The brand offers a skincare quiz to help customers figure out their skin type and offers trial and sample selections, making it easy for customers to find the right products for their needs. Overall, True Botanicals is a great choice for customers who prioritize eco-consciousness and natural ingredients in their skincare routine and want to make a positive impact on the environment while taking care of their skin.

What customers love about True Botanicals

Here's what shoppers have to say:
  • Lovely products that feel clean and luxurious, with transparent ingredients and provenance.
  • Very gentle skincare products that make the skin feeling amazing, with luxurious packaging.
  • Vitamin C booster is effective at battling melasma and other skin issues, and lasts a long time.
  • Undergone clinical testing and commitment to nontoxic ingredients.
  • Radiance Oil, Nutrient Toner, Nourishing Cleanser, shampoo and conditioner are mainstays that smell amazing.
Cons
  • The products did not meet my expectations in terms of effectiveness.
  • I found the prices to be too high for the quality of the products.
  • The customer service experience was not satisfactory.

True Botanicals's Shipping Policy

True Botanicals offers free standard shipping on all US orders over $40, and free international shipping on orders over $150. They also offer Express 2-Day, Overnight, and Express International Shipping options with a tracking number provided upon purchase. Select products may not be eligible for delivery to Singapore.

True Botanicals's Return Policy

True Botanicals Skincare has a 30-day return policy for all products. Customers can initiate a return by visiting the company’s return portal on their website. If customers purchased a bundled product, they should contact customer service. Returns are processed within 7-10 business days. Items that have been used are not eligible for return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
85
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100
This brand offers products that are on the pricey side.
Target Audience

Healthy, Natural, Luxury

Stereotype

Eco-conscious

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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
85
/
100
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True Botanicals on Socials

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