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Tula
Tula is a clean, clinically effective skincare brand that uses probiotic extracts and superfoods to soothe and nourish the skin. They promote skin positivity and never retouch photos, making them a great choice for those who prioritize natural, nourishing ingredients and reject unrealistic beauty standards.
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Tula is a skincare brand founded in 2014 by Dr. Roshini Raj, a gastroenterologist with over 20 years of experience studying probiotics. Tula's philosophy is centered around clean, clinically effective skincare that feeds your skin the good stuff. All of their products are powered by probiotic extracts and superfoods, which help soothe, hydrate, and nourish the skin to improve its balance and calm the look of irritation. Tula is committed to reimagining social norms around beauty standards and promoting skin positivity, which is why they never retouch any photos of skin and use the "Untouched Beauty" badge on all of their photos to solidify this promise. With Tula, you can feel confident in choosing hardworking formulas made with good-for-you ingredients that deliver the results you deserve.
Tula customers are individuals who prioritize clean, clinically effective skincare that feeds their skin the good stuff. They appreciate the brand's commitment to promoting skin positivity and using probiotic extracts and superfoods in their products to improve skin balance and calm irritation.
Here's what shoppers have to say:
- The products provide great coverage and leave the skin feeling smooth and moisturized.
- The eye balms are amazing and provide multiple benefits, including de-puffing, brightening, and moisturizing.
- The under-eye moisturizer is perfect for sensitive skin and provides excellent moisture.
- The Filter Primer is a favorite product that provides a natural look without foundation.
- Tula products have been life-changing for some customers, clearing up acne and improving skin quality.
- The products work well on sensitive skin with multiple skin types, including dry, oily, acne-prone, and aging.
Cons
- The products offered by Tula are not unique and do not stand out from other brands in the market.
- While the products are decent, they do not leave a lasting impression and are not worth repurchasing.
- Other brands are preferred over Tula due to a lack of standout features or benefits.
- Some customers may prefer a lighter, more refreshing scent in Tula's products.
Tula ships to all 50 United States and Puerto Rico. For customers outside of the US or Puerto Rico, Tula does not currently offer international shipping. However, customers can email help@tula.com to add their name to the waitlist and be notified when Tula becomes available in their area. Tula also offers shipping to Canada. Once an order is placed, there is a processing period of 2-3 business days before it ships. Customers will receive a shipping confirmation email with tracking information. Standard shipping is available for $7.00, but is free for orders over $40.00. Expedited shipping is available for $10.00 and overnight shipping is available for $25.00. Delivery times may vary, and shipments to Hawaii, Alaska, and Puerto Rico may experience longer delivery times.
Tula has a flexible and free returns policy to ensure customer satisfaction. If a customer is not satisfied with their purchase, they can initiate a return or exchange within 60 calendar days of the order date. To do so, they must click on the provided link. However, refunds are not eligible for gift cards or free gifts. The brand stands behind their products and wants customers to love them as much as they do. There is no information available on how long it takes for the company to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience
Clean, natural skincare enthusiasts
Stereotype
Naturalist
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
90
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100
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DTCetc Score
80
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100
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