Tula

Tula is a clean, clinically effective skincare brand that uses probiotic extracts and superfoods to soothe and nourish the skin. They promote skin positivity and never retouch photos, making them a great choice for those who prioritize natural, nourishing ingredients and reject unrealistic beauty standards.

Category
Beauty
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Clean

DTCetc’s Take

About Tula

Tula is a skincare brand founded in 2014 by Dr. Roshini Raj, a gastroenterologist with over 20 years of experience studying probiotics. Tula's philosophy is centered around clean, clinically effective skincare that feeds your skin the good stuff. All of their products are powered by probiotic extracts and superfoods, which help soothe, hydrate, and nourish the skin to improve its balance and calm the look of irritation. Tula is committed to reimagining social norms around beauty standards and promoting skin positivity, which is why they never retouch any photos of skin and use the "Untouched Beauty" badge on all of their photos to solidify this promise. With Tula, you can feel confident in choosing hardworking formulas made with good-for-you ingredients that deliver the results you deserve.

Who Shops At Tula

Tula customers are individuals who prioritize clean, clinically effective skincare that feeds their skin the good stuff. They appreciate the brand's commitment to promoting skin positivity and using probiotic extracts and superfoods in their products to improve skin balance and calm irritation.

What customers love about Tula

Here's what shoppers have to say:
  • The products provide great coverage and leave the skin feeling smooth and moisturized.
  • The eye balms are amazing and provide multiple benefits, including de-puffing, brightening, and moisturizing.
  • The under-eye moisturizer is perfect for sensitive skin and provides excellent moisture.
  • The Filter Primer is a favorite product that provides a natural look without foundation.
  • Tula products have been life-changing for some customers, clearing up acne and improving skin quality.
  • The products work well on sensitive skin with multiple skin types, including dry, oily, acne-prone, and aging.
Cons
  • The products offered by Tula are not unique and do not stand out from other brands in the market.
  • While the products are decent, they do not leave a lasting impression and are not worth repurchasing.
  • Other brands are preferred over Tula due to a lack of standout features or benefits.
  • Some customers may prefer a lighter, more refreshing scent in Tula's products.

Tula's Shipping Policy

Tula ships to all 50 United States and Puerto Rico. For customers outside of the US or Puerto Rico, Tula does not currently offer international shipping. However, customers can email help@tula.com to add their name to the waitlist and be notified when Tula becomes available in their area. Tula also offers shipping to Canada. Once an order is placed, there is a processing period of 2-3 business days before it ships. Customers will receive a shipping confirmation email with tracking information. Standard shipping is available for $7.00, but is free for orders over $40.00. Expedited shipping is available for $10.00 and overnight shipping is available for $25.00. Delivery times may vary, and shipments to Hawaii, Alaska, and Puerto Rico may experience longer delivery times.

Tula's Return Policy

Tula has a flexible and free returns policy to ensure customer satisfaction. If a customer is not satisfied with their purchase, they can initiate a return or exchange within 60 calendar days of the order date. To do so, they must click on the provided link. However, refunds are not eligible for gift cards or free gifts. The brand stands behind their products and wants customers to love them as much as they do. There is no information available on how long it takes for the company to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
75
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Clean, natural skincare enthusiasts

Stereotype

Naturalist

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
80
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
80
/
100
This is a placeholder

Tula on Socials

View this profile on Instagram

Tula (@Tula) • Instagram photos and videos

Brands Like Tula

Looking for brands similar to Tula

We've got you covered. Check out this list of similar Beauty brands that customers of Tula love.

KraveBeauty

KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

RoseSkinCo

RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!

8 Faces

8 Faces is a Canadian beauty brand founded in 2016 by Beth Shuman. The brand offers a certified USDA organic, 100% natural multifunctional skincare balm, 8 Faces Boundless Solid Oil, containing unique ingredients such as the alma berry, full of antioxidants, minerals, and vitamins. 8 Faces has been featured in Goop, Vogue, and Vanity Fair, with luxurious packaging.

100% PURE

Because your skin is the largest organ in the body, it absorbs everything you put on it.  100% PURE is the most nourishing and healthy food for your skin made from pure organic nutrients. Free of anything synthetic or anything artificial.

456 Skin

456 Skin is a pioneering skincare brand that caters to the specific needs of melanin-rich skin. Their science-backed formulations are free of prejudice and offer personalized solutions for phototypes IV, V, and VI.

1999 Beauty

1999 Beauty is a beauty brand that defies traditional rules of aging and makeup. Their multi-purpose products work on all skin types and tones, empowering individuals to create their own definition of beauty. Committed to responsible beauty, they use clean ingredients and sustainable packaging. Perfect for those who prioritize simplicity, versatility, and self-expression.

Aavrani

Aavrani is a beauty brand that combines ancient Indian beauty rituals with modern-day routines. Their natural skincare products, made with ingredients like turmeric and coconut milk, provide healthy, glowing skin. Aavrani celebrates cultural duality and encourages women to embrace their unique identities.

Aesop

Aesop's plant-based and laboratory-made ingredients are designed with efficacy and sensory pleasure in mind. The brand's commitment to sustainability and intelligent design is evident in every aspect of their business.

Aesop Skincare

Aesop is a skincare brand founded in 1987 in Melbourne, Australia, renowned for its meticulously crafted formulas, natural-feeling products, aromatic scents, and numerous brick and mortar stores. A Certified B Corporation, Aesop collaborates with local charities and offers free samples and 90 days to return products.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.