DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials
Typology
Typology is a skincare line that takes pride in its 100% French-made products, overseeing each process from research to packaging within the country. Rather than adding unnecessary components to their crafted items, Typology prefers simplicity and focuses on incorporating essential and natural active ingredients. They go above and beyond in sourcing these elements, traveling across Europe or even farther for unique extracts harvested sustainably with soft extraction methods. Emphasizing honesty about their product's origin, Typology informs customers of where they source each ingredient from while teaching them how to make DIY skincare formulations. Their work is carried out alongside partner laboratories based in Bergerac, Aix en Provence, and Compiègne who contribute their expertise in French skincare towards creating effective formulas.
86
/
100
DTCetc Score
Brand Tags
DTCetc’s Take
Popular Products
No items found.
Typology, founded by Ning Li, provides minimalist and primarily natural skincare products manufactured in France and shipped worldwide. The company emphasizes its core principles of minimalism, safety, naturalness, and transparency in each product.
In its commitment to minimalism, Typology uses only useful ingredients with no unnecessary additions, like fragrances or coloring agents. Its TEN range is specifically designed for sensitive skin and uses a maximum of ten ingredients.
Safety concerns involving ingredient quality or potential environmental impact are thoroughly examined against available scientific data which could potentially blacklist that particular component.
Naturalness is another key principle—each product contains at least 80% naturally derived ingredients according to ISO 16128 standards.
Lastly, Typology's ethos includes rigorous transparency. They readily disclose all their ingredient lists on individual product pages on their website along with detailed information about how these active components affect the skin.
Typology patrons are individuals looking for simple, transparent, and effective natural skincare products. They appreciate the brand's autonomous approach, sourcing sustainable ingredients, and concise formulations. Customers also value the brand's B Corp certification and commitment to society and the environment.
No items found.
Here's what shoppers have to say:
- Customers love Typology’s skin tint formula and its price point
- Typology’s tinted serums are a hit, giving a natural finish and glow with decent coverage
- Typology’s lip product is praised for its smooth application, staying power, and moisturizing effect
- Typology’s lash serum is highly effective, delivering noticeable results in just a week
- Typology’s concealer provides moisture and glow without settling into creases
- Typology’s shampoo is effective for seborrheic dermatitis, leaving the scalp clean and smelling great
- Typology’s lash serum delivers longer, thicker, and darker lashes, and customers are hooked
Cons
- Some customers experienced negative skin reactions
- Issues with packaging and droppers reported by customers
- Product did not work well for some customers
- Customers reported mismatched color or texture
Typology ships through FedEx for a fee of $6.90. Free shipping is available for orders over $60. Delivery time is estimated to be 3 to 5 business days. Customs charges are not included in the shipping fee and are the responsibility of the customer. If the package is not received, customers are advised to check with neighbors or building caretakers. The carrier is responsible for the package once it is handed over, and any decision made by the delivery person is outside of Typology's control. Packages can be delivered directly to mailboxes and do not require a signature. If the address is incomplete or the package is damaged during transport, it may be returned to Typology. Customers have 48 hours to report any problems with their products upon receiving their order.
Typology, a B Corp company dedicated to reducing its carbon footprint, has stated that it cannot accept returns from the US. The decision is made because its sole warehouse is located in Paris, and shipping items across vast distances greatly intensifies environmental impact.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience
Eco-conscious skincare lovers
Stereotype
Eco-conscious
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
75
/
100
This is a placeholder
DTCetc Score
86
/
100
This is a placeholder
RoseSkinCo
RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!
Speciality
Rhode
Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.
KraveBeauty
KraveBeauty is on a mission to create skincare basics that work your skin, not against it. Basic, easy-to-use products with gentle formulas don’t overcomplicate skincare. From cleansers to moisturizers, each must be gentle and effective—removing dirt and oils while moisturizing without irritation.
Speciality
Añuli
Discover Añuli, the pioneering African beauty brand that combines clinical expertise with the power of African botanicals. With a minimalist approach to skincare, Añuli empowers you to find the best solutions for your complexion while showcasing Africa's opulence and biodiversity.
Speciality
4AM
Introducing 4AM, the skincare brand that believes in skinimalism. With luxurious all-in-one products, 4AM simplifies your routine so you can do less and do more for your skin. Embrace your lifestyle and let 4AM inspire you.
Speciality
PAUME
Introducing PAUME, the luxurious hand care brand that offers a comprehensive skincare routine for your hands. With clean formulas, elegant packaging, and a commitment to sustainability, PAUME is the go-to brand for those seeking healthy and nourished hands.
Speciality
Hanahana Beauty
Discover the transformative power of self-care with Hanahana Beauty. Their ethically sourced skincare products nourish and rejuvenate the skin, while making a positive impact on communities in Tamale, Ghana.
Speciality
CEISÉ
CEISÉ: Empowering Women to Take Control of Their Hormonal Health. CEISÉ offers a range of natural, effective products formulated to address hormonal imbalances and alleviate symptoms. Restore balance and well-being with CEISÉ.
Speciality
Namesake
Namesake was created specifically for melanin-rich skin, Namesake targets brightness, elasticity retention, and smoothness with expertly formulated products. Discover the power of skincare tailored to your skin.
Speciality
Moonsun Organic of Sweden
Discover Moonsun Organic of Sweden, a natural beauty brand that combines high-quality organic and vegan-friendly skincare products with a commitment to sustainability. With their carefully crafted formulas and attractive packaging, Moonsun Organic of Sweden offers a beauty routine that aligns with your values and desire for a more sustainable lifestyle.
Speciality
Be the first to know the hottest in online brands.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.