Typology

Typology is a skincare line that takes pride in its 100% French-made products, overseeing each process from research to packaging within the country. Rather than adding unnecessary components to their crafted items, Typology prefers simplicity and focuses on incorporating essential and natural active ingredients. They go above and beyond in sourcing these elements, traveling across Europe or even farther for unique extracts harvested sustainably with soft extraction methods. Emphasizing honesty about their product's origin, Typology informs customers of where they source each ingredient from while teaching them how to make DIY skincare formulations. Their work is carried out alongside partner laboratories based in Bergerac, Aix en Provence, and Compiègne who contribute their expertise in French skincare towards creating effective formulas.

Category
Beauty
Specialty
Socials
75
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
B Corp

DTCetc’s Take

About Typology

Typology, founded by Ning Li, provides minimalist and primarily natural skincare products manufactured in France and shipped worldwide. The company emphasizes its core principles of minimalism, safety, naturalness, and transparency in each product. In its commitment to minimalism, Typology uses only useful ingredients with no unnecessary additions, like fragrances or coloring agents. Its TEN range is specifically designed for sensitive skin and uses a maximum of ten ingredients. Safety concerns involving ingredient quality or potential environmental impact are thoroughly examined against available scientific data which could potentially blacklist that particular component. Naturalness is another key principle—each product contains at least 80% naturally derived ingredients according to ISO 16128 standards. Lastly, Typology's ethos includes rigorous transparency. They readily disclose all their ingredient lists on individual product pages on their website along with detailed information about how these active components affect the skin.

Who Shops At Typology

Typology patrons are individuals looking for simple, transparent, and effective natural skincare products. They appreciate the brand's autonomous approach, sourcing sustainable ingredients, and concise formulations. Customers also value the brand's B Corp certification and commitment to society and the environment.

What customers love about Typology

Here's what shoppers have to say:
  • Customers love Typology’s skin tint formula and its price point
  • Typology’s tinted serums are a hit, giving a natural finish and glow with decent coverage
  • Typology’s lip product is praised for its smooth application, staying power, and moisturizing effect
  • Typology’s lash serum is highly effective, delivering noticeable results in just a week
  • Typology’s concealer provides moisture and glow without settling into creases
  • Typology’s shampoo is effective for seborrheic dermatitis, leaving the scalp clean and smelling great
  • Typology’s lash serum delivers longer, thicker, and darker lashes, and customers are hooked
Cons
  • Some customers experienced negative skin reactions
  • Issues with packaging and droppers reported by customers
  • Product did not work well for some customers
  • Customers reported mismatched color or texture

Typology's Shipping Policy

Typology ships through FedEx for a fee of $6.90. Free shipping is available for orders over $60. Delivery time is estimated to be 3 to 5 business days. Customs charges are not included in the shipping fee and are the responsibility of the customer. If the package is not received, customers are advised to check with neighbors or building caretakers. The carrier is responsible for the package once it is handed over, and any decision made by the delivery person is outside of Typology's control. Packages can be delivered directly to mailboxes and do not require a signature. If the address is incomplete or the package is damaged during transport, it may be returned to Typology. Customers have 48 hours to report any problems with their products upon receiving their order.

Typology's Return Policy

Typology, a B Corp company dedicated to reducing its carbon footprint, has stated that it cannot accept returns from the US. The decision is made because its sole warehouse is located in Paris, and shipping items across vast distances greatly intensifies environmental impact.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
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100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious skincare lovers

Stereotype

Eco-conscious

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Sustainability Score
90
/
100
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Quality Score
75
/
100
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DTCetc Score
86
/
100
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Typology on Socials

View this profile on Instagram

Typology (@Typology) • Instagram photos and videos

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