Whoop

Whoop Strap is a revolutionary fitness monitor that helps people unlock their physical potential with in-depth analysis, heart-rate tracking, sleep detection, and recovery monitoring. Founded in 2015 by industry leaders in Boston, Whoop Strap is the official fitness tracker of the NFL, MLB, and PGA, and has earned a spot on Fast Company's 2020 Most Innovative Companies list.

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Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Whoop

Whoop is a fitness monitor founded in 2015 by Will Ahmed, John Capodilupo, and Aurelian Nicolae in Boston. The company has quickly become a leader in the fitness industry, earning a spot on Fast Company's 2020 Most Innovative Companies list and being the official fitness tracker for the NFL, MLB, and PGA. Whoop's mission is to help people unlock their physical potential by providing a wearable fitness tracker that gives in-depth analysis of bodily trends, heart-rate tracking, sleep detection, and recovery monitoring. The company also offers a membership plan and additional resources to help customers improve their physical performance.

Who Shops At Whoop

Athletes of all levels, from amateur to professional, would find Whoop useful. These customers are looking for a fitness tracker that can provide them with detailed insights into their physical performance, allowing them to optimize their training and recovery. They want a device that can track their heart rate, sleep patterns, and recovery metrics, so they can make informed decisions about their workouts and rest periods. Whoop aligns with the values of athletes because it is designed specifically for their needs. The company's founders are athletes themselves, and they understand the importance of data-driven training. Whoop's technology is also trusted by major sports organizations like the NFL, MLB, and PGA, which gives athletes confidence in the accuracy and reliability of the device. In addition to the hardware, Whoop offers a membership plan that provides customers with personalized coaching and resources to help them improve their physical performance. This is particularly valuable for athletes who are looking to take their training to the next level and need expert guidance to do so. Overall, athletes who are serious about their physical performance and want to optimize their training and recovery would find Whoop to be a valuable tool. The device's advanced tracking capabilities, combined with the company's coaching and resources, make it a top choice for athletes of all levels.

What customers love about Whoop

Here's what shoppers have to say:
  • Game changer with great device and app loaded with information about daily strain, recovery, and sleep performance.
  • Love the data it has given and the communities part, always pushing to get high strain and focus on recovery.
  • Tracks sleep, energy, fitness, with recovery feature to know when to push harder during a workout or take it easy.
  • Minimal distractions with no watch face.
  • Top notch data and helps keep up fitness and level up recovery game.
  • Understanding sleep metrics and how to get the best recovery.
  • Strain coach helps to keep from over or under training.
  • Helps to understand body and sleep patterns.
  • Intricate detail of the information it monitors.
  • Stats to track pre-symptomatic Covid.
  • Easy to wear, easy to charge and the application is super customer friendly.
Cons
  • The product has received mixed reviews from customers.
  • Some users have reported issues with the accuracy of the data collected.
  • The price point may be too high for some consumers.

Whoop's Shipping Policy

Whoop ships from their headquarters in Boston, MA, though there may be distribution points in California and the EU as well. For domestic shipping, the company offers a 5-7 business days shipping timetable. For international shipping, Whoop delivers to most countries and has a 5-7 business days shipping timetable. There is no additional cost for shipping and no shipping deals for purchases over a certain price.

Whoop's Return Policy

Whoop Strap's return policy allows customers to return items or cancel their membership within 30 days of receiving their order. Customers will have to cover the shipping costs of the returned items. Any items not returned within the specified time frame are not eligible for a return. The company typically takes up to 10 business days to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
95
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience

Athletes, Fitness Enthusiasts

Stereotype

Athlete

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Sustainability Score
90
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100
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Quality Score
95
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100
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DTCetc Score
78.33333333333333
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100
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Whoop on Socials

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Whoop (@Whoop) • Instagram photos and videos

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