List of DTC Fitness Trackers Brands

Mrs Jones

Mrs Jones is a Stockholm-based brand founded by Karin Björkegren Jones, offering yoga videos, online courses, and books on health and wellness. With a feminist perspective and a dedication to positive body image, Mrs Jones inspires and guides individuals on their wellness journey.

Y.O.G.A Malin Berghagen

Discover inner peace and personal growth with Y.O.G.A Malin Berghagen. Offering high-quality yoga and meditation classes, courses, and retreats led by an experienced teacher, this brand is your path to a more fulfilling and joyful life.

Whoop

Whoop Strap is a revolutionary fitness monitor that helps people unlock their physical potential with in-depth analysis, heart-rate tracking, sleep detection, and recovery monitoring. Founded in 2015 by industry leaders in Boston, Whoop Strap is the official fitness tracker of the NFL, MLB, and PGA, and has earned a spot on Fast Company's 2020 Most Innovative Companies list.

Supersapiens

Supersapiens, in partnership with Abbott, offers real-time glucose visibility to inform nutrition strategies and fueling for athletes. With biosensor technology, they help unlock athletes' potential.

Oura

Oura Ring is a health technology brand that offers a smart ring to help build good habits and harness potential. It has been featured in the New York Times and awarded Best Consumer Wellness Company in 2020, and has partnerships with the NBA and WNBA. It features Bluetooth capability, sleep tracking technology, and an Oura app to track all health data.

Levels

We are Levels, a health and wellness company committed to advancing personalized health knowledge. Through data-driven discovery, science-backed education, and individualized insights, we motivate people to optimize their metabolic well-being. Our goal is to create a safer, more effective solution to the problem of weight gain than dieting alone.

Hyperice

Hyperice is a high-tech orthopedic device company founded in 2012 by Anthony Katz. It provides lightweight, comfortable and easy-to-use products to help athletes, fitness enthusiasts and everyday people feel better after strenuous exercise. With major sports league partnerships and renowned athletes, such as Lebron James, Naomi Osaka and Patrick Mahomes, backing them up, Hyperice is dedicated to helping people move better and feel better.

Ava Women

Ava Women is revolutionizing fertility tracking with AI, apps, sensors and more, to give women an easy way to track their reproductive life. Our products are clinically tested and FDA-approved, offering a range of package deals with different guarantees and privileges.