Mrs Jones
Mrs Jones is a Stockholm-based brand founded by Karin Björkegren Jones, offering yoga videos, online courses, and books on health and wellness. With a feminist perspective and a dedication to positive body image, Mrs Jones inspires and guides individuals on their wellness journey.
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Yoga enthusiasts seeking expertise and empowerment
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Peloton
Peloton is the world's first-ever indoor cycling bike that brings you high-energy group fitness classes, from the convenience of your own home. Peloton's unique design combines high-performance technology with our immersive video content and engaging community to make every workout more fun and effective. And with unlimited live and on-demand streaming, it's a never-ending challenge that lets you push yourself—and change your life.
P.Volve
P.volve is an all-access digital platform that includes online streaming, mobile applications, fitness class schedule, equipment sales and more. P.volve offers a complete experience for home or commercial fitness use including the best in innovative training equipment, apparel and content to deliver the ultimate training experience.
GymShark
Gymshark is a global fitness brand founded in 2012 by Ben Francis and his high school friends. It has grown to become a cult favorite, with 5.9M followers on Instagram and endorsements from influencers. Gymshark offers a range of workout wear, including leggings, shorts, joggers, and tops, as well as collections and accessories.
Bala
Bala is a design led fitness accessories brand, known for making bala bangles, which are sleek wrist and ankle weights designed to help you stay fit and active. Bala fuses fashion with fitness accessories, bringing fresh and chic designs to a traditionally masculine product category. They have a variety of pastel colors and designs to choose from.
Y.O.G.A Malin Berghagen
Discover inner peace and personal growth with Y.O.G.A Malin Berghagen. Offering high-quality yoga and meditation classes, courses, and retreats led by an experienced teacher, this brand is your path to a more fulfilling and joyful life.
Whoop
Whoop Strap is a revolutionary fitness monitor that helps people unlock their physical potential with in-depth analysis, heart-rate tracking, sleep detection, and recovery monitoring. Founded in 2015 by industry leaders in Boston, Whoop Strap is the official fitness tracker of the NFL, MLB, and PGA, and has earned a spot on Fast Company's 2020 Most Innovative Companies list.
Tonal
Tonal is the world's most intelligent home gym. The revolutionary machine combines the highest quality of free weight fitness equipment with cutting-edge technology, all inside a sleek and modern design. It can be used to achieve gains in strength, tone, size and definition as well as improve cardiovascular functionality. Tonal is here to help you achieve your goals in the comfort of your own home. We've put everything you need in one place. It couldn't be simpler.
Tempo
Tempo Fit is a revolutionary at-home personal training solution that delivers real-time form feedback, custom training plans, and AI-powered personal guidance. Build physical, mental, and emotional strength to pursue your goals.
SWEAT
Sweat is a mobile app that offers you training courses developed by professional fitness trainers. Work out absolutely anywhere, at any time with women all around the world.
Supersapiens
Supersapiens, in partnership with Abbott, offers real-time glucose visibility to inform nutrition strategies and fueling for athletes. With biosensor technology, they help unlock athletes' potential.
