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Ace and Tate

https://aceandtate.com

Ace and Tate is an ethical, direct-to-consumer eyewear brand founded in 2013. Offering fashion-forward frames designed in-house, it has been featured in publications such as Vogue, The Guardian, and Complex and has expanded to brick and mortar stores across Europe. As a B-Corp Certified company, Ace and Tate is committed to transparency, accountability, and sustainability.

Category
Wellness
Specialty
Eyewear
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Ace and Tate

Ace and Tate is a direct-to-consumer eyewear company founded in 2013 by Mark de Lange and Camiel de Lange van Bergen. It offers trendy, classy frames designed in-house, and has garnered attention from publications such as Vogue, The Guardian, and Complex. The company has also expanded in recent years, opening up brick and mortar stores across Europe. Ace and Tate is a B-Corp Certified brand, meaning it meets high standards of transparency, accountability, and sustainability. It offers a wide collection of fashionable eyewear options, tools to find your perfect frames, a 2-year guarantee on frames and lenses, and free returns and shipping (with a minimum) for select countries.
More about Ace and Tate ->

Who Shops At Ace and Tate

Ace and Tate is a B-Corp-certified company that offers glasses with or without a prescription. They have a range of tools available online to help customers find the perfect pair, making it easy for those who need prescription lenses. The company follows ethical and sustainable practices, making it a good choice for people who are looking for a brand that is socially responsible.
More about Ace and Tate ->

What customers love about Ace and Tate

Here's what shoppers have to say:
  • Ace & Tate have excellent customer service and are very helpful in their stores.
  • Their glasses are affordable, on trend, and of good quality.
  • Their website is easy to use and makes it easy to narrow down which glasses to get.
  • Their glasses are well designed and sturdy.
  • Their stores are beautifully designed and their staff are helpful.
  • They provide a free eye test.
  • They offer a guarantee on their products.
Cons
  • The quality of Ace and Tate's products is inconsistent.
  • The customer service experience can be frustrating and unhelpful.
  • The prices for Ace and Tate's products are higher than competitors with similar offerings.

Ace and Tate's Shipping Policy

Ace and Tate offers free shipping on orders over $100 for domestic customers within the continental US. Delivery times vary depending on the product and prescription, with non-prescription glasses taking 1-5 business days, single vision glasses taking 4-10 business days, screen glasses taking 4-10 business days, single vision, high prescription glasses taking 8-14 business days, and varifocal glasses taking 8-14 business days. Contacts are shipped within 1-5 business days. If a customer misses their delivery, they can pick it up at a local pick-up point, otherwise it will be returned to the company and a refund will be issued. Currently, Ace and Tate only ships to European countries, the UK, and the continental US, but they are looking to expand in the future.
More about Ace and Tate ->

Ace and Tate's Return Policy

Ace and Tate has a 30-day return policy for non-prescription and prescription frames, as well as any additional accessories. Customers in the UK, Ireland, Netherlands, Belgium, Germany, Austria, Denmark, Sweden, Spain, US, and Switzerland can return their items for free, while customers from other locations are required to cover return fees. To initiate a return, customers must contact the customer experience team to receive a return label. Customers can also return online orders in-store. Refunds will be issued once Ace and Tate receives the order, although there is no information about when the refund will appear on the customer's account. Unfortunately, there are no returns for contact lenses.
More about Ace and Tate ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
88
/
100
This brand offers products that are on the pricey side.
Target Audience

Young, trendy, stylish

Stereotype

Hipster

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
88
/
100
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What The Experts Say...

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Ace and Tate on Socials

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