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Busnel

https://www.busnel.com/

Discover Busnel, the renowned French lifestyle brand since 1920. With a focus on high-quality wool and clean silhouettes, our timeless and luxurious pieces are designed to last a lifetime. Embrace slow fashion and the authentic French heritage with Busnel.

Category
Apparel
Specialty
Clothing
Socials
70
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Busnel

Busnel is a renowned lifestyle brand that was founded in France in 1920 by Monsieur and Madame Busnel. With a strong focus on providing the highest quality wool products, the brand quickly gained recognition for its fisherman's sweater, which became a trademark of the company. During the second world war, Busnel even supplied the French army with their knitted products. In the 1970s, Anita Falkenberg brought Busnel to Scandinavia, establishing the brand as a leading market in the region. One of the standout pieces during this time was the knitted Victoria Jacket with golden anchor buttons, which became a symbol of the modern woman. Today, Busnel continues to prioritize high-quality fabrics and clean silhouettes, combining the authentic French heritage with fashion-forward thinking and responsible production standards. With a focus on slow fashion and using only the finest wool, Busnel's collections are designed to last a lifetime. Whether you're looking for a classic fisherman's sweater or a chic and sophisticated piece, Busnel offers a range of timeless and luxurious options for the discerning customer.
More about Busnel ->

Who Shops At Busnel

Busnel resonates with those who appreciate high-quality wool products that blend authentic French heritage with modern elegance. It's a brand for the discerning customer who seeks timeless luxury, slow fashion, and responsible production. If you're drawn to classic pieces that carry a rich history and embody sophisticated style, Busnel's collections are designed for you.
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What customers love about Busnel

Here's what shoppers have to say:
  • The quality of Busnel clothing remains consistent over time. One customer bought a jacket in the 80s that has been passed down to multiple generations.
  • A loyal customer has been wearing Busnel since the 70s and continues to love the brand.
Cons
  • The quality of Busnel products is inconsistent and not up to par with other brands in the same price range.
  • The customer service provided by Busnel is lacking and unresponsive to customer inquiries and concerns.
  • The designs of Busnel products are outdated and do not reflect current fashion trends.

Busnel's Shipping Policy

Busnel offers free shipping for all orders within Sweden. For international shipping, there is a charge of 150 SEK. However, for delivery outside the European Union, custom fees, other taxes, and charges will be added to the purchase price.
More about Busnel ->

Busnel's Return Policy

Busnel offers a free exchange policy for their products. Customers can exchange items for a different size or color without any additional charges. To initiate an exchange, customers need to place a new order on Busnel.com. Once the return is received by the company, the customer's account will be credited accordingly. It is important to note that this free exchange policy is only applicable for size or color changes.
More about Busnel ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
77
/
100
This brand offers products that are on the pricey side.
Target Audience

Chic, sophisticated women

Stereotype

Chic

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Sustainability Score
80
/
100
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Quality Score
70
/
100
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DTCetc Score
77
/
100
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What The Experts Say...

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Busnel on Socials

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Busnel (@Busnel) • Instagram photos and videos

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