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Color Wow

https://colorwowhair.com

Color Wow Hair Products is a luxurious hair care brand founded by Gail Federici, co-founder of John Frieda, to nourish and protect color-treated hair. Their award-winning products are formulated without sulfates and silicones, and are free of gluten, dyes, waxes, and ammonias. Not tested on animals.

Category
Beauty
Specialty
Hair
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Color Wow

Color Wow Hair Products is a hair care brand founded in 2013 by Gail Federici, the co-founder of John Frieda. Their products are designed to protect and nourish color-treated hair, and are formulated without sulfates and silicones, which can darken hair color and clog follicles. Color Wow has won over 70 major beauty awards, and offers free shipping on orders over $30 and a 30-day return policy. Their products are free of gluten, dyes, waxes, and ammonias, and are not tested on animals.
More about Color Wow ->

Who Shops At Color Wow

Customers who prioritize maintaining the vibrancy and health of their color-treated hair would find Color Wow useful. These customers are likely to be fashion-forward and value a chic appearance, which is in line with the Color Wow stereotype. They are also conscious of the ingredients in their hair care products and seek out brands that are free of harmful chemicals like sulfates and silicones. Color Wow's commitment to being gluten-free, dye-free, wax-free, and ammonia-free aligns with these customers' values and preferences for clean beauty products. Additionally, customers who prioritize animal welfare would appreciate that Color Wow does not test on animals. Overall, Color Wow's focus on protecting and nourishing color-treated hair with clean ingredients makes it a great choice for customers who prioritize both style and health in their hair care routine.
More about Color Wow ->

What customers love about Color Wow

Here's what shoppers have to say:
  • Color Wow Hair Products' spray that lifts minerals works wonders, leaving hair looking brighter and more vibrant.
  • The packaging is sleek and attractive.
Cons
  • The product did not meet my expectations
  • I found the product to be ineffective
  • The product did not work for my hair type

Color Wow's Shipping Policy

For domestic orders, Color Wow ships exclusively to the US, and offers free shipping on orders over $30. All orders are shipped via USPS or UPS, and should be delivered in 7 days from when you placed it. Customers can track their orders using the tracking number provided in the shipping confirmation email. For international orders, Color Wow does not ship outside of the US.
More about Color Wow ->

Color Wow's Return Policy

Color Wow's return policy allows customers to return products within 30 days of purchase, as long as they are unused and unopened. To start a return, customers must contact Color Wow customer service by phone or email, and include their name, address, and order number. They must also include their original receipt with the order, and send the return to the address provided. Color Wow will process the return and credit the customer's account or issue a refund. Items that are used or opened are not eligible for return. It is not specified how long it takes Color Wow to process a return.
More about Color Wow ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Color-treated hair

Stereotype

Chic

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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
78
/
100
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What The Experts Say...

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Color Wow on Socials

View this profile on Instagram

Color Wow (@Color Wow) • Instagram photos and videos

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