Cuup
Cuup is a lingerie brand founded in 2017 by Abby Morgan and Lauren Cohan with the mission to revolutionize the way bras are designed. Their products are praised for their fit, feel, and quality, and they offer 40 different sizes ranging from 30 to 38 in bands and A to H in cups. Cuup also offers a fit quiz and a bra fitting service at their SoHo location or virtually.
DTCetc’s Take
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- CUUP bras are luxe and high quality, with a great brand experience and communication.
- The sizing is great and the bras are comfortable.
- The bras look good, feel good and fit well, and are simple yet sexy.
- The bras are high-quality and consistent, with a focus on showing real bodies in their marketing.
- The unboxing experience is fun and comes with a re-useable mesh washing bag.
- The quality of Cuup's products is inconsistent.
- Cuup's customer service can be slow to respond to inquiries.
- Cuup's prices are higher than comparable brands.
Women, Millennials
Modern
Vuori
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