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Fear of God
Fear of God is a United States-based casual apparel retailer that sells men's and women's Clothing. Fear of God makes functional and simple streetwear that merges effortlessly with your wardrobe. With a modern design and minimal aesthetic, Fear of God stays relevant and in-style with the passing of the years.
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100
DTCetc Score
Brand Tags
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DTCetc’s Take
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Fear of God is a luxury fashion label founded in 2013 by Jerry Lorenzo and prides itself on crafting timeless, wearable garments that reflect a distinct interpretation of the American expression. Fear of God's unique heritage is honored through a sophisticated fusion of high-grade materials and fine craftsmanship, resulting in clothing that has become an emblem of contemporary culture. With a focus on quality and style, Fear of God is the perfect choice for anyone looking for luxury fashion that is both classic and modern.
Customers who are interested in independent American luxury fashion would love Fear of God. The brand focuses on crafting timeless and wearable garments with high-grade materials and fine craftsmanship. These customers are likely looking for unique pieces that pay homage to American heritage while also offering a contemporary interpretation. Fear of God aligns with these customers' values by offering sophisticated and contemplative designs that are both stylish and well-made.
Here's what shoppers have to say:
- The brand is known for its oversized look and unparalleled style.
- Fear of God leans on layering, and their pieces feel complementary, allowing customers to truly play with their wardrobe.
- The brand has established itself as a reputable high-end streetwear and luxury fashion brand.
Cons
- High price points
- Quality issues with Essentials Sweatpants
Fear of God's standard processing time for orders is 5-7 business days. Orders placed after 10:00 AM (PST) may be processed the following business day. Processing and shipping times may increase during specific collection launches, holidays, and other peak seasons. Fear of God offers free standard ground shipping for all full price mainline orders shipping within the United States, which takes 4-7 business days to arrive once the order leaves their distribution center in Los Angeles. For all other purchases, shipping costs will be calculated at checkout and will be based on the shipping address and estimated weight of the package. International shipping rates vary and are calculated during checkout based on the location and estimated weight of the package.
Fear of God has a standard return policy for items purchased on their website. All returns must be submitted within 15 days of receiving the item(s). To be eligible for return, the item(s) must be in saleable condition, in its original packaging with tags attached. Shoes must be returned with the original shoe box and dust bags. All essentials, collaboration, and sale products are final sale, with no exceptions. The item must be new, not worn, unaltered, and free of any odors or fragrances. Fear of God does not accept returns of their products purchased at their retail partners. Domestic returns can be submitted through Returnly and international returns must be processed through their international shipping and returns partner. Fear of God is not responsible for any shipments lost in transit that are not shipped through Global-e. Customers should pack all items they are returning and include the original packing slip, noting the items being returned. Fear of God recommends obtaining a receipt or tracking number for the return. The company processes all returns within 7-14 business days. Sale products, Birkenstock, essentials, the California, underwear/boxer briefs, socks, and sunglasses are all final sale.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
72
/
100
This brand offers products that are on the pricey side.
Target Audience
Independent luxury fashion
Stereotype
Sophisticate
Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
90
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100
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DTCetc Score
72
/
100
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