Function of Beauty
Function of Beauty believes that beauty can be personalized. With a fast and easy hair, body, and skin quiz it's never been easier to discover products that work for you. Free shipping and returns, cruelty-, sulfate- and paraben-free.
DTCetc’s Take
Popular Products
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- The personalisation element is fun and allows users to customize scent and colour.
- The product left hair feeling soft and healthy.
- The product has a great scent that stays in hair for a few days.
- The product has helped repair damaged hair for some users.
- The packaging is attractive and the brand is giftable.
- Some users found the product ineffective and caused discomfort to their scalp.
- The product did not live up to expectations compared to other shampoos and conditioners.
- The price point was too high for some users.
- Issues with the pump mechanism were reported by some users.
- The brand's excessive packaging practices were not sustainable.
- The product's fragrance was too strong for some users.
Luxury Consumers
Eco-conscious
Nutrafol
Nutrafol provides natural ingredients clinically shown to help improve hair growth, thickness and less shedding. Nutrafol is 100% drug free supplement formulated by a doctor and trusted by over 2500 doctors. It helps you with growth, nourishment and fortification of the hair. These are powerful & rapidly-absorbed formulations that can be taken orally or applied topically.
Keeps
Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.
hims
Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).
Beardbrand
What if you could simplify your grooming routine? Beardbrand is a multi-line grooming company built for men. With versatile products for hair, skin, and beard care, Beardbrand simplifies your grooming routine and maximizes the benefits of having a beard or hair on your face. Beardbrand makes it easy to look good and feel good—guaranteed!
Dyson
Discover the future of household products with Dyson. From vacuum cleaners to hair care tools, their cutting-edge technology and authentic engineering solve problems and go against the norm. Join the innovative minds and be at the forefront of new ideas.
Apothecary 87
Discover Apothecary 87, the grooming brand that goes beyond the ordinary. With purpose and design-driven products, elevate your grooming routine to new heights and make a statement that truly stands out.
Slick Gorilla
Slick Gorilla: Born on the streets, loved worldwide. This innovative brand brings creativity and game-changing products to the hair styling world. Stay true to your roots with Slick Gorilla.
Hanz de Fuko
Discover the award-winning hair care line, Hanz de Fuko. Embrace your individuality with their high-quality products that allow you to express your unique style and personality. Elevate your hair game with Hanz de Fuko.
SACHAJUAN
Discover SACHAJUAN, the haircare brand that simplifies your routine with efficient products. Their minimalist approach, transparent ingredients, and Ocean Silk Technology enhance your hair's natural beauty.
Ruffians
Ruffians: Award-winning barbers and men's grooming store. Indulge in a personalized grooming experience with unique design features, complimentary extras, and a sense of community. A high-quality brand that values customer service.
