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GOOD AMERICAN
GOOD AMERICAN is a United States-based modern apparel retailer that sells women's Clothing. Good American wants to make comfortable the new normal. Their innovative designs promise the perfect comfortable and flattering fit for women of every size.
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DTCetc’s Take
Popular Products
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Good American is a size-inclusive women’s clothing brand founded in 2016 by Emma Grede and Khloé Kardashian. The L.A-based brand offers a wide selection of denim, activewear, dresses, leather, workwear, outerwear, swimwear and maternity wear in sizes ranging from 00-30. The brand is dedicated to providing feel-good clothing and challenging industry norms pertaining to inclusivity and diversity. It is also eco-conscious, with 90% of denim products made from sustainable components like recycled and organic cotton. Good American also supports the Step Up organization, which helps girls to fulfill their potential, by donating a portion of every clothing item sold.
Customers who prioritize body positivity and inclusivity in their fashion choices would find GOOD AMERICAN useful. These customers are looking for clothing that fits their body type and size, without feeling excluded or marginalized by the fashion industry's narrow beauty standards. GOOD AMERICAN aligns with these values by offering a wide range of sizes, from 00-30, and by promoting diversity and inclusivity in their marketing campaigns. The brand's dedication to providing feel-good clothing also resonates with customers who prioritize comfort and confidence in their fashion choices. Additionally, customers who prioritize sustainability and ethical fashion practices would appreciate GOOD AMERICAN's eco-conscious approach, with 90% of denim products made from sustainable components like recycled and organic cotton. Finally, customers who prioritize social responsibility would appreciate GOOD AMERICAN's support of the Step Up organization, which helps girls to fulfill their potential, by donating a portion of every clothing item sold. Overall, GOOD AMERICAN is a great choice for customers who prioritize body positivity, inclusivity, sustainability, and social responsibility in their fashion choices.
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Here's what shoppers have to say:
- Good American is all-inclusive and wants to be reachable by everyone, with countless styles available.
- Good American denim is of great quality and has great durability.
- The company has a mission that customers like to support.
Cons
- Inconsistent sizing
- Could improve waistband design
- Higher price point
- Fit of leggings could be improved
Good American ships domestically within the US with Standard (7-14 business days), Ground (3-7 business days), and 2 Day (2-3 business days) shipping options. Free shipping is available for orders of $125 and up. For international orders, Good American ships to Canada, Australia, the United Kingdom, and the EU via Borderfree. Flat rate shipping is available for these countries, and duties and taxes are calculated at checkout. The landed costs are guaranteed so there are no unexpected charges upon delivery.
Good American accepts returns and exchanges of items purchased on goodamerican.com within 21 days of the date your order was shipped. To return an item, go to returns.goodamerican.com and fill out the Good American return form. You will receive a pre-paid return shipping label via email, and you can then drop your package at any USPS location. A $5 restocking fee will be deducted from your refund. All items must be returned within the 21 day time frame, no exceptions. It typically takes Good American 5-7 business days to process a return. All items must be in original condition and cannot be worn, washed, altered, or damaged in any way.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
80
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100
This brand offers products that are on the pricey side.
Target Audience
Women, Inclusive, Eco-conscious
Stereotype
Body-positive
Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
80
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100
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