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Grana

https://www.grana.com/us/

Grana is an Asia-based modern apparel retailer that sells men's and women's Clothing. Grana disrupts the status quo of the apparel industry by offering high-quality pieces without the inflated prices. With great quality and craftsmanship, Grana's products are meant to be worn again and again assuring a lifetime of stylish essentials.

Category
Apparel
Specialty
Clothing
Socials
63
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Grana

Grana, founded by Luke Grana and Pieter Paul Wittgen, is a brand that stands for quality for all. They offer a range of apparel made from the finest fabrics sourced from around the world, including Inner Mongolia and Peru. Grana is committed to disrupting the status quo of the apparel industry by cutting out middlemen and keeping their distribution model lean, allowing them to offer honest prices to their customers. From silk to merino to French linen jersey, Grana has a variety of products to suit any style and occasion. Their focus on quality and affordability has made them a go-to brand for those looking for luxury without breaking the bank.
More about Grana ->

Who Shops At Grana

Grana appeals to customers who want high-quality apparel made from the finest fabrics sourced from around the world. The brand is popular among those who seek luxury without breaking the bank, as Grana's direct-to-consumer model allows them to offer honest prices.
More about Grana ->

What customers love about Grana

Here's what shoppers have to say:
  • The Baby Alpaca Wool blend coat is incredibly soft, light, and keeps the wearer warm
  • The Modal silk collarless long sleeve shirt is made of high-quality silk that feels luxurious at an affordable price
  • Grana offers good products
Cons
  • Returns are only eligible for store credit, which may not be convenient for all customers
  • Customer service could use improvement, with some customers reporting unresponsiveness
  • Quality issues have been reported, including holes and poor stitching after washing
  • There have been concerns about the authenticity of posted reviews
  • Shipping can be slow and unreliable, with some customers reporting delayed or lost packages
  • Some customers have reported difficulty with returns and unhelpful customer service

Grana's Shipping Policy

Grana offers standard and express shipping options for its customers. Standard shipping is dispatched within 1-3 working days and estimated delivery time is within 5-9 working days. The cost for standard shipping is US$17, but it is free for orders over US$180. Express shipping is also dispatched within 1-3 working days and estimated delivery time is within 1-4 working days. The cost for express shipping is US$20, but it is free for orders over US$280. It is important to note that transit time excludes any customs processing time. Grana's shipping policy applies to both domestic and international orders.
More about Grana ->

Grana's Return Policy

Grana offers a 30-day return period for their products. It takes Grana 14 working days to process a return, and there is a return fee of US$20. However, returns for store credit are free.
More about Grana ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
60
/
100
This brand offers products that are on the pricey side.
Quality Score
63
/
100
This brand offers products that are on the pricey side.
DTCetc Score
65
/
100
This brand offers products that are on the pricey side.
Target Audience

Quality-conscious, affordable luxury seekers

Stereotype

Chic

Pricing Rating
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Sustainability Score
60
/
100
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Quality Score
63
/
100
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DTCetc Score
65
/
100
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What The Experts Say...

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Grana on Socials

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Grana (@Grana) • Instagram photos and videos

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