Jupiter

Jupiter Hair Care is a New York-based cosmetics brand that offers a selection of good-for-you hair care products. Founded in 2020 by Robbie Salter and Ross Goodhart, their products are free of parabens, sulfates, and phthalates, sustainably packaged, safe for color and chemically-treated hair, vegan, and cruelty-free. They have been featured in The Zoe Report, Allure Magazine, and Vogue.

Category
Beauty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Jupiter

Jupiter Hair Care is a New York-based cosmetics brand founded in 2020 by Robbie Salter and Ross Goodhart. They offer a selection of good-for-you hair care products, including shampoos, conditioners, serums, and masks, as well as sets and scalp brushes. Their products are free of parabens, sulfates, and phthalates, sustainably packaged, safe for color and chemically-treated hair, vegan, and cruelty-free. They also provide a subscription program and free shipping on orders $60 or more, and donate 5% of their profits to mental health organizations. They have been featured in The Zoe Report, Allure Magazine, and Vogue's best dandruff shampoo lineup.

Who Shops At Jupiter

Eco-conscious customers who prioritize using products that are good for their hair and the environment would find Jupiter Hair Care useful. These customers are likely to look for hair care products that are free of harmful chemicals like parabens, sulfates, and phthalates, and are sustainably packaged. They may also prefer products that are vegan and cruelty-free. Jupiter aligns with these customers' values by offering a selection of good-for-you hair care products that are free of harmful chemicals and are sustainably packaged. Their products are also vegan and cruelty-free, which is important to eco-conscious customers who prioritize animal welfare. Additionally, Jupiter's commitment to donating 5% of their profits to mental health organizations may resonate with customers who prioritize supporting companies that give back to their communities. Overall, eco-conscious customers who prioritize using products that are good for their hair and the environment, and who value companies that give back to their communities, would find Jupiter Hair Care to be a useful brand.

What customers love about Jupiter

Here's what shoppers have to say:
  • Great smell, lathers well, and the packaging is attractive.
  • Jupiter Hair Care is a unisex brand, perfect for those on the “follicle spectrum”.
  • After using the shampoo, the scalp is less flaky and less itchy.
  • The scent is pleasant and does not smell like perfume or a forest.
  • The Triple Threat Set is safe for color-treated hair.
  • The shampoo and conditioner are gentle on the hair post Brazilian blowout and keratin treatments.
Cons
  • The product may not work for everyone.
  • The conditioner may not be as thick as some users prefer.

Jupiter's Shipping Policy

Jupiter Hair Care offers free shipping on orders over $60 within the United States. For orders below this amount, there is a flat fee of $6. To ensure customers can keep track of their purchase, the brand will provide a tracking number and confirmation email. Unfortunately, Jupiter does not ship internationally at this time. They do, however, provide expedited delivery for a select price.

Jupiter's Return Policy

Jupiter Hair Care offers customers a 30-day window to return their products. Customers must contact the brand directly to initiate the return process, and the company does not provide a free shipping label for buyers to use. All returns must be made within 30 days of purchase, and the company typically takes 2-3 business days to process the return. All products are eligible for return, with the exception of any items that have been opened or used.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Young adults

Stereotype

Eco-conscious

Pricing Rating
$
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$
$
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$
$
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$
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Sustainability Score
90
/
100
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Quality Score
90
/
100
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DTCetc Score
78
/
100
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Jupiter on Socials

View this profile on Instagram

Jupiter (@Jupiter) • Instagram photos and videos

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