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Moda Operandi
Moda Operandi is an online luxury fashion retailer founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir. The company allows customers to preorder looks directly from designers immediately after their runway shows, giving them access to a wider range of designer pieces that might not be available in traditional retail stores. Moda Operandi hosts online trunk shows that allow customers to secure runway fashion months in advance by placing a 50% deposit. The concept, which was conceived by Magnúsdóttir in 2009, gives customers the power to choose from the full collection, rather than just the items that are made available in stores. Moda Operandi is known for its unique business model and its commitment to providing customers with access to high-quality, exclusive fashion items.
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DTCetc’s Take
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Moda Operandi is an e-commerce company founded in 2010 by co-founder Lauren Santo Domingo in New York City. The company specializes in selling designer clothing, accessories, home decor, shoes, and jewelry from brands such as Bottega Veneta, Miu Miu, Valentino, Prada, Versace, Isabel Marant, and Stella McCartney. Customers can also access a mobile app, book in-home appointments, receive personalized style edits, and use other concierge services. Moda Operandi ships to over 125 countries and offers Affirm as an alternative payment option.
Moda Operandi is a perfect fit for customers who value luxury and exclusivity. These customers are typically looking for high-end designer clothing, accessories, and jewelry that are not easily accessible in traditional retail stores. They are willing to pay a premium price for unique and high-quality products that make a statement.
Moda Operandi aligns with these customers' values by offering a curated selection of designer brands that are not widely available. The company's focus on personalized style edits and concierge services also appeals to customers who value a high level of customer service and attention to detail. Moda Operandi's mobile app and in-home appointments make it easy for customers to shop on their own terms, which is important for busy individuals who value convenience.
Overall, Moda Operandi is a great choice for customers who want to invest in high-quality, luxury products that are not easily found elsewhere. The company's focus on personalized service and attention to detail makes it a top choice for customers who value exclusivity and exceptional customer service.
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Here's what shoppers have to say:
- Moda Operandi offers a wide selection of designer clothing and accessories, with a variety of styles and sizes available.
- Customers praise the quality of the products and the helpful customer service.
- The website is easy to navigate and provides a convenient shopping experience.
Cons
- The overall shopping experience on Moda Operandi could be improved.
- Some customers have reported issues with shipping and delivery.
- The prices on Moda Operandi may be too high for some shoppers.
Moda Operandi offers standard domestic shipping for $15 on all orders shipping to a US address. Customers will receive a tracking number via a confirmation email to help locate their packages. For international customers, Moda Operandi provides shipping to select countries at set rates. There are no shipping deals or discounts currently available.
Moda Operandi has a 28-day return policy for items purchased at full price. Items must be in new condition with the original packaging to be eligible for return. Promotional items and marked-down products may have different return restrictions. To return an item, customers must follow the instructions listed on the Moda Operandi website. It is not specified how long it takes the company to process a return. Items that cannot be returned include items that have been worn, altered, or washed.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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This brand offers products that are on the pricey side.
Quality Score
90
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This brand offers products that are on the pricey side.
DTCetc Score
80
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This brand offers products that are on the pricey side.
Target Audience
Luxury shoppers
Stereotype
Luxury shopper
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Sustainability Score
80
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Quality Score
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100
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DTCetc Score
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100
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