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New Standard

https://wearenewstandard.com/

Introducing New Standard, the sustainable fashion brand that's transforming the industry. With a focus on recycled materials and transparency, they offer timeless essentials for conscious consumers who want to make a positive impact on the planet.

Category
Apparel
Specialty
Clothing
Socials
70
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Environment Friendly

DTCetc’s Take

About New Standard

Rooted in a profound commitment to reshape the fashion landscape, New Standard emerges as a beacon of sustainable style. Founded by a collective of visionaries, the brand ignites change within the fashion sphere by embracing a purpose-driven mission. Guided by the imperative of environmental integrity, New Standard seeks to revolutionize the industry's core with its resolute dedication. Anchored in the philosophy of 'fewer, better,' the brand shatters conventions, forgoing fleeting trends to craft an enduring collection of essentials. This assembly of garments, marrying heritage inspiration with future foresight, beckons an era of enduring elegance beyond fast-paced consumption. Central to New Standard's narrative is their innovation prowess in recycling and materials. With a fusion of recycled cotton sourced from textile offcuts and transformed plastic bottles into recycled polyester, they breathe life into fabrics that echo sustainability. Openness embodies the brand's ethos, as they lay bare their value chain, inviting informed choices from empowered consumers. Beyond fashion, New Standard becomes a conduit for planetary betterment, tangibly curbing their environmental impact through water-wise manufacturing and diminished carbon footprint. In essence, New Standard heralds a paradigm shift, offering timeless, 100% recycled essentials, and emerges as a lodestar for conscious consumers committed to positive planetary influence.
More about New Standard ->

Who Shops At New Standard

New Standard appeals to the conscious consumer, an individual who prioritizes environmental integrity and seeks to align their wardrobe choices with their values. This shopper isn't swayed by fast fashion's fleeting trends but resonates with the philosophy of "fewer, better," finding beauty in timeless essentials crafted from sustainable materials. They appreciate New Standard's transparency and innovation, valuing the brand's commitment to recycling and water-wise manufacturing. For these discerning customers, clothing isn't merely about appearance; it's a statement of purpose and a tangible way to make a positive impact on the planet. Whether a seasoned sustainability advocate or someone just starting on a more mindful fashion journey, those who shop at New Standard are part of a growing movement towards enduring elegance and planetary betterment.
More about New Standard ->

What customers love about New Standard

Here's what shoppers have to say:
  • The package was put together with thought to the smallest detail.
  • The fit and fabric of the basic white tee are loved.
  • The shirt's fabric is amazing even after multiple days of use and washing.
  • The fit of the product is modern but still classic.
  • The t-shirt is perfect for every case.
  • The product is worth the money.
  • A new staple in the closet has been found.
Cons
  • The products from New Standard have been consistently disappointing in terms of quality.
  • Customers have reported issues with the durability and longevity of New Standard products.
  • There have been complaints about the lack of customer service and support from New Standard.
  • Some customers have found the prices of New Standard products to be unreasonably high for the quality provided.

New Standard's Shipping Policy

New Standard is committed to providing prompt and efficient delivery of packages. The majority of orders are shipped on the same day. The estimated delivery time for each purchase will be provided during checkout and in the order confirmation email. This time may vary depending on the products selected and the chosen shipping option. Larger orders may take longer to process. All orders are shipped from the brand's Estonian warehouse. Customers will receive an email with their order's tracking number and delivery confirmation once it has been handed over to one of the logistics partners. Shipping charges for orders will be calculated and displayed at checkout. Free shipping is available for orders over 150€ within Europe. Please note that orders may be subject to import duties and taxes, which are the responsibility of the customer.
More about New Standard ->

New Standard's Return Policy

New Standard accepts returns within 14 days of delivery, as long as the item is unused and in its original condition. To initiate a return, customers must contact the brand at hello@wearenewstandard.com for instructions. The full order amount, minus shipping costs, will be refunded upon receipt of the returned item. In the case of a damaged item, customers should email hello@wearenewstandard.com with their order number for further instructions. The brand addresses these situations on a case-by-case basis and aims to find a satisfactory solution. Please note that New Standard is not responsible for any import duties or taxes that may be incurred upon reaching the destination country. There is no information available regarding the processing time for returns or any restrictions on returning specific items.
More about New Standard ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
70
/
100
This brand offers products that are on the pricey side.
DTCetc Score
82
/
100
This brand offers products that are on the pricey side.
Target Audience

Conscious consumers

Stereotype

Conscious consumer

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
70
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100
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DTCetc Score
82
/
100
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What The Experts Say...

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New Standard on Socials

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