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Rains
Rains is a Europe-based lifestyle apparel retailer that sells men's and women's Clothing. Rains wants you to enjoy yourself, even on rainy days. Rains simplistic design focuses on functionality and staying relevant .
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Brand Tags
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DTCetc’s Take
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Rains is an outerwear lifestyle brand whose collections feature a conceptual-meets-functional design approach, inspired by urban living. Rains' signature fabric identity is a coated waterproof fabric palette, which was inspired by the brand's first design – a contemporary reinterpretation of the classic rubber raincoat. Rains offers a range of unisex collections, with a neo-Scandinavian aesthetic that consistently surprises and delights customers across four continents.
Rains customers are individuals who appreciate contemporary, functional, and stylish outerwear inspired by urban living. They value the brand's signature waterproof fabric and unisex collections with a neo-Scandinavian aesthetic. Rains' clientele likely consists of people who want to stay fashionable and protected from the elements, whether they need a raincoat, backpack, or other outerwear accessory.
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Here's what shoppers have to say:
- Rains products are of great quality and offer a high waterproof rating
- The design and colors of Rains products are cool and versatile
- Rains has amazing customer service with excellent communication
- The Rains raincoat keeps customers dry and receives many compliments
- Rains products are stylish, ample, and comfortable to wear in rainy weather
Cons
- The products from Rains have been disappointing in terms of quality and customer service.
- There have been issues with the durability of their backpacks and gloves, and no repair service is offered.
- Some customers have reported unpleasant odors coming from their jackets, which requires additional expense to remove.
Rains has a strict policy regarding uncollected parcels. If a customer is unable to pick up their delivery as agreed, the original shipping fee will be charged and deducted from the refund. In the case of lost shipments, customers are advised to contact Rains as soon as possible if they have not received their order within 14 business days after receiving the shipping information.
Rains offers a return policy for products purchased on their website. Customers have 30 days from the day of receipt to return intact items and receive a refund. Exchanges are not offered, except in cases where the goods are faulty or the wrong items were delivered. If a different size or style is desired, a new order must be placed. Refund requests for online purchases cannot be fulfilled in physical Rains stores, but exchanges for products of the same value, color, or size can be made in-store with the delivery note or invoice. Products purchased from authorized Rains dealers must be returned or exchanged through the corresponding dealer.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
75
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100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience
Urban fashion lovers
Stereotype
Urbanite
Pricing Rating
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Sustainability Score
75
/
100
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Quality Score
85
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100
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DTCetc Score
84
/
100
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