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ROOLEE

https://roolee.com

ROOLEE is a United States-based casual apparel retailer that sells women's Clothing. ROOLEE promises to have the solution to all life's problems: cute clothes. Their classic styles with a twist will keep you stylish and comfortable.

Category
Apparel
Specialty
Clothing
Socials
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About ROOLEE

ROOLEE is a women's fashion brand founded in Utah by Kylee and Chad Champlin. The brand started as a women's fashion boutique with a bohemian chic and vintage twist, but has since expanded to include women and kids clothing, home decor, and stationery goods. ROOLEE has established itself as a standard for most retail businesses with its minimalist aesthetic and style. The brand offers weekly and monthly promotions sitewide, a Try at Home Program, collaboration requests, and a brick and mortar store in Logan, UT. ROOLEE is considered an ethical company in terms of valuing their employees and promoting sisterhood and women's empowerment. The brand's dresses embrace neutrals with a few offered in vibrant colors and soft prints, and they are divided into 3 subcategories: midi, maxi, and short-sleeved. ROOLEE is a brand that values customer feedback and collaboration, making it a great choice for those looking for stylish and comfortable clothing.
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Who Shops At ROOLEE

ROOLEE would be useful for customers who are looking for women's clothing that has a minimalist aesthetic and style. These customers value comfort and style, and appreciate the brand's focus on neutrals with a few vibrant colors and prints. They may also be interested in collaborating with the brand or providing feedback. Customers who shop at ROOLEE are also interested in shoes for everyday wear or an evening out, with a range of sizes available. They may prioritize handmade and breathable materials, and appreciate the variety of options offered by the brand. Overall, customers who shop at ROOLEE value style, comfort, and quality.
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What customers love about ROOLEE

Here's what shoppers have to say:
  • High-quality products
  • Fast shipping
  • Easy-to-use website
  • Great customer service
Cons
  • No negative reviews found

ROOLEE's Shipping Policy

ROOLEE offers free shipping on orders over $85 to 48 U.S. states, but does not provide free international shipping. The brand's products are only available for purchase through their website or boutique in Utah. Customers can take advantage of the Try at Home program and weekly and monthly promotions. However, international customers may not find the brand worth it due to limitations and overcharges on shipping. ROOLEE does not have information available on whether their products fit true to size.
More about ROOLEE ->

ROOLEE's Return Policy

Roolee offers a Try at Home program, allowing customers to try on items before making a purchase. If the customer is not satisfied with the item, they can return it within 14 days of delivery for a refund or exchange. To initiate a return, the customer must fill out a return form on the Roolee website and follow the instructions provided. The item must be unworn, unwashed, and have all original tags attached. Roolee does not accept returns on final sale items, swimwear, intimates, or earrings for hygiene reasons. The company processes returns within 10-14 business days of receiving the item.
More about ROOLEE ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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Sustainability Score
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100
This brand offers products that are on the pricey side.
Quality Score
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100
This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience

Minimalist fashion lovers

Stereotype

Boho

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What The Experts Say...

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ROOLEE on Socials

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ROOLEE (@ROOLEE) • Instagram photos and videos

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