Sienna Naturals
Sienna Naturals is a Black woman-owned hair care brand that offers planet-friendly formulas for healthy, beautiful hair. Co-founded by Issa Rae, their Rooted Technology™ combines natural ingredients with molecular chemistry for clinically proven results. Ideal for textured hair, Sienna Naturals prioritizes hair health and body wellness without compromising on safety.
DTCetc’s Take
Popular Products
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- Customers love the plant power leave-in conditioner for its effectiveness and natural ingredients.
- The brand's products work well for thick, curly hair and add lots of moisture without harsh chemicals.
- The Wash Day Duo (shampoo and conditioner) is particularly effective for type 4c thick dry hair, leaving hair soft, smooth, and intensely hydrated.
- The brand's oil is a favorite for promoting scalp health and hair growth.
- Customers appreciate that Sienna Naturals is the first product to make their hair and scalp feel good, and many have thrown away other hair care products in favor of this brand.
- The packaging is impressive, and customers appreciate the amount of product delivered with each squeeze.
- The Dew Magic leave-in conditioner is a favorite for its lightness and effectiveness, even for fine hair.
- Customers with low porosity hair rave about how moisturized and defined their curls look after using Sienna Naturals products.
- The H.A.P.I. Shampoo is a favorite for its lightness, pleasant scent, and ability to leave hair clean and shiny without stripping it.
- The leave-in conditioner is effective for detangling and has good viscosity without being heavy.
- The curl cream is a favorite for its ability to define curls and leave hair soft and moisturized, without the need for a gel styling product.
- The curl mousse is a great alternative to other brands and defines curls beautifully without leaving a film.
- Customers appreciate how soft and manageable their hair is after using Sienna Naturals products.
- The hair treatment makes hair feel softer and adds moisture, and customers love the results when used with the brand's shampoo and leave-in conditioner.
- Delivery and customer service issues reported
- Some products have unappealing smell and leave hair greasy or dry and crunchy
- Not effective for all hair types and may dry out hair
- Some customers report difficulty with detangling and lack of softness after using certain products
Textured hair enthusiasts
Eco-conscious
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