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Sol de Janeiro

https://soldejaneiro.com

Sol de Janeiro is a Brazilian-born beauty brand that celebrates body positivity and provides luxurious, vegan, sustainably sourced, and cruelty-free hair and body care products. Their cult-favorite Brazilian Bum Bum Cream has been featured on numerous media outlets and won awards such as the Best Skincare, Haircare, Bath & Body Product (under €40) 2023 and the Best Overall Product 2023 Award at the TRBusiness Travel Retail Awards 2023.

Category
Beauty
Specialty
Cosmetics
Skin Care
Socials
95
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Sol de Janeiro

Sol de Janeiro is a Brazilian-based company founded in 2015 by Camila Pierotti, Heela Yang, and Marc Capra. Sol de Janeiro is dedicated to creating high-quality hair care and body care products that reflect the laid-back spirit of Rio's beaches, without compromising on their rigorous standards. They ensure confidence in every purchase by adhering to strict guidelines. The brand is PETA certified as animal test-free, their products are made in the USA with globally sourced ingredients and are free from parabens, sulfates, phthalates, mineral oil, and microplastics. Sol de Janeiro also focuses on sustainability and social responsibility throughout their product lifecycle. Key initiatives include developing reusable, recyclable, or renewable plastic packaging, introducing product refills, and manufacturing cartons at wind-powered facilities to maintain carbon neutrality. They upcycle unused plastics into musical instruments for Brazil’s Mangueira samba school, aim for 100% Forest Stewardship Council certification for cartons, and source ingredients based on lifecycle and community impact. They also eliminate aerosol products to reduce VOCs and use non-chlorine-bleached paper and non-solvent-based inks.
More about Sol de Janeiro ->

Who Shops At Sol de Janeiro

Sol de Janeiro attracts a diverse and discerning clientele who share an appreciation for high-quality, ethically-made beauty products inspired by the vibrant culture of Brazil. Their customers are typically beauty enthusiasts who value cruelty-free and eco-friendly products formulated without harmful ingredients. Health-conscious shoppers who prioritize products made with globally sourced ingredients and sustainable practices are drawn to the brand. Moreover, individuals who celebrate self-care rituals and enjoy luxurious, effective skincare and body care essentials frequent Sol de Janeiro. Whether they are looking for indulgent scents, nourishing formulations, or simply a touch of Brazilian flair, shoppers at Sol de Janeiro appreciate the brand's commitment to excellence, sustainability, and ethical integrity.
More about Sol de Janeiro ->

What customers love about Sol de Janeiro

Here's what shoppers have to say:
  • Sol de Janeiro Brazilian Bum Bum Cream is non-greasy, has a very pleasant light fragrance, and leaves the skin feeling soft and nourished
  • Sol de Janeiro Perfume Mists are long-lasting and affordable
  • Sol de Janeiro Joia Milky Leave-In Conditioner smells great and makes hair more manageable
Cons
  • The product did not meet my expectations
  • The quality of the product was not up to par
  • I did not see any noticeable results from using the product

Sol de Janeiro's Shipping Policy

Sol de Janeiro ships throughout the United States, including Alaska, Hawaii, Puerto Rico, and other US territories, as well as directly to Canada. Orders to Alaska and Hawaii may take an additional 7-10 business days, while deliveries to Puerto Rico, Guam, US Virgin Islands, other US territories, and APO/FPO addresses can take 2-4 weeks. Although they do not ship outside these areas, they have partnered with international e-tailers for worldwide shipping. For more details or to find a nearby retailer, customers can email their team or use the Store Locator. Orders are processed within 1-3 business days, with delivery typically taking 7-10 business days, and expedited orders arriving within 5 business days. Shipments to certain territories and APO/FPO addresses require 2-4 additional weeks. Shipping within the US costs $7.50 for standard shipping, free for orders over $35, and $25.00 for expedited shipping. Canadian shipping costs are calculated at checkout, inclusive of duties and taxes. Standard shipping is via DHL/USPS, and 2-Day shipping is via FedEx, excluding P.O. Boxes. Sol de Janeiro does not ship to freight forwarders and recommends purchasing through authorized retailers for product authenticity.
More about Sol de Janeiro ->

Sol de Janeiro's Return Policy

Sol de Janeiro offers free and straightforward returns within 30 days of purchase for those unsatisfied with their products. Returns must include new or gently used items in their original packaging, excluding partial returns of items from sets or bundles. Damaged items should be reported directly to their team for a replacement, subject to availability, or a full refund. Refunds are processed within 1-3 business days of receiving the return, with the amount reflecting on bank statements within 7-10 business days. Sol de Janeiro does not currently offer exchanges; customers should place a new order instead. Returns are only accepted for purchases made through their website, while items bought from authorized retailers must be returned to the original place of purchase. Promotional and sale periods may have specific restrictions, detailed in the associated disclaimer. For further assistance, customers can contact their CX team.
More about Sol de Janeiro ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
95
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78.33333333333333
/
100
This brand offers products that are on the pricey side.
Target Audience

Luxury Consumers

Stereotype

Beachgoer

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Sustainability Score
90
/
100
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Quality Score
95
/
100
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DTCetc Score
78.33333333333333
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100
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What The Experts Say...

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Sol de Janeiro on Socials

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