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Stitch Fix

https://www.stitchfix.com/

Stitch Fix is a United States-based lifestyle apparel subscription service that sells men's, women's, and children's Clothing. Stitch Fix creates boxes filled with garments that fit your personal style and needs. By offering a "style quiz" Stitch Fix finds out which products fit your style and budget best, curating products from top brands and delivering them to your front door.

Category
Apparel
Specialty
Clothing
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Stitch Fix

Stitch Fix, founded in 2011 by Katrina Lake, is a personal styling service that offers curated looks for men, women, and children. It provides wardrobe styling from fashion experts, allowing customers to try on pieces at home, buy their favorites, and send back anything they don't want. Stitch Fix carries notable brands like Madewell, Kate Spade, Eileen Fisher, and Free People, and customers can take a quiz to determine their style preferences. No subscription is required and each Fix includes 5 personally selected items of apparel, accessories, or footwear. Customers also receive a personalized note from their stylist and styling cards illustrating how to wear each item. Stitch Fix has 8 warehouses across the US and UK, and offers sizes from 0-24 (XS-3XL) for women, 0-24 (XS-3XL) for men, and 2T-18 for kids. Customers can also take advantage of the "Ask a Stylist" option, which allows them to upload an image of an item for stylist advice.
More about Stitch Fix ->

Who Shops At Stitch Fix

Customers who would find Stitch Fix useful are those who are fashion-conscious and enjoy trying new styles. These customers are looking for a personalized shopping experience that saves them time and effort. They value convenience and want to avoid the hassle of going to a physical store or spending hours browsing online. Stitch Fix aligns with these customers' values by providing a curated selection of clothing and accessories based on their style preferences. The service also offers the option to try on items at home, allowing customers to see how the pieces fit into their existing wardrobe. Additionally, the personalized note and styling cards provide guidance on how to wear each item, making it easier for customers to incorporate new pieces into their daily outfits. Overall, Stitch Fix is a great option for fashionistas who want to stay on-trend without sacrificing convenience or personal style.
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What customers love about Stitch Fix

Here's what shoppers have to say:
  • The subscription offers interesting and unique clothing items that can help users break out of their basic outfit routine.
  • The quality of the items is good and the pieces work well with each other to help build a wardrobe.
  • The virtual stylists are able to personalize the service to the user's needs and requests.
  • The checkout and return process is easy and convenient.
  • The freestyle function has great prices and shipping options.
  • The shuffle game is a good way to get clothing fitting the user's style.
Cons
  • The clothing selection may become repetitive and appear to be chosen by an algorithm.
  • Some items may not meet the expected quality standards for the price.
  • Personal preferences and notes may not always be taken into account by the system.
  • The prices may be higher compared to other online retailers.
  • There may be difficulty finding pieces that truly stand out and are worth keeping.

Stitch Fix's Shipping Policy

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Stitch Fix's Return Policy

The return policy for Stitch Fix allows customers to return items within 3 days of receiving their Fix shipment. A prepaid return label is included with the shipment, which makes returns easy and simple. Customers should place the items they are returning into the prepaid return envelope and drop it off at their local post office. Refunds typically take 14 business days to process, and no items are excluded from being returned.
More about Stitch Fix ->
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
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100
This brand offers products that are on the pricey side.
Target Audience

Fashion-savvy shoppers

Stereotype

Fashionista

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
74
/
100
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What The Experts Say...

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Stitch Fix on Socials

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Stitch Fix (@Stitch Fix) • Instagram photos and videos

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Speciality
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