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The Ara Edit
The Ara Edit is an online fashion retail platform that focuses on South Asian fashion and culture. The brand is known for its carefully curated selection of designer pieces that speak to a global audience, offering colorful, versatile, and well-constructed items that blend contemporary and heritage styles. The designers featured on The Ara Edit are bold and innovative, at the forefront of fashion in India and the greater Indian subcontinent. They draw inspiration from South Asian textiles and heritage, creating contemporary pieces that meld traditional styles and silhouettes with global trends.
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DTCetc’s Take
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The Ara Edit is a fashion brand founded by a team of designers who are passionate about showcasing the best of South Asian design. Their collection features carefully curated pieces that are not only stylish and wearable, but also rooted in South Asian textiles heritage. The designers behind The Ara Edit are bold and innovative, blending traditional South Asian styles and silhouettes with contemporary fashion. Customers can expect to find vibrant and versatile pieces that speak to global citizens, making The Ara Edit the perfect destination for anyone looking to add a touch of South Asian fashion to their wardrobe.
The Ara Edit customers are individuals who appreciate South Asian fashion and textiles, and are looking for stylish, wearable, and versatile pieces that blend traditional South Asian styles with contemporary fashion trends.
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Here's what shoppers have to say:
- The patterns available at The Ara Edit are unique and perfect for resort wear or a weekend brunch date. The quality of the clothing is also exceptional.
- The owner is very helpful and a pleasure to work with.
- The curated pieces and designers at The Ara Edit are extraordinary and imported from top tier designers in South Asia.
- The shipping process is quick and seamless when ordering from the online store.
- Customers would love to see more pop ups so they can see the beautiful pieces in person.
Cons
- The prices of The Ara Edit are higher than some customers are willing to pay.
- The quality of the products may not meet the expectations of some customers.
- The size range of the clothing offered by The Ara Edit may not be suitable for all customers.
- Shipping and delivery times may not always meet the expectations of some customers.
- Some customers have concerns about the sustainability and ethical practices of The Ara Edit.
The Ara Edit offers both domestic and international shipping. For domestic orders, orders placed before 12pm EST Monday-Friday will be shipped the same day, while orders placed after 12pm EST will be shipped the following business day. Customers can select their preferred shipping method and speed during checkout. All orders are shipped from Miami, Florida. For international orders, the same shipping policy applies. However, taxes, customs fees, and import duties are the responsibility of the customer. The brand does not offer any shipping deals or discounts at this time. If an order is time-sensitive, customers can contact the brand to inquire about expedited shipping options.
The Ara Edit has a strict return policy. Items marked FINAL SALE cannot be returned or exchanged, and international orders are also final sale with no returns or exchanges allowed. Full price items can be returned within 14 days of delivery for exchanges or store credit only. To initiate a return, customers must visit the website and follow the instructions provided. The merchandise must be returned in the same condition as it was shipped and with all garment tags attached. Exchanges are processed based on stock availability and can take up to 7 business days to process. Customers are responsible for the shipping charges associated with returns or exchanges. The company does not offer price adjustments for prior purchases. Any items that do not meet the return policy will be sent back to the customer.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
50
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This brand offers products that are on the pricey side.
Quality Score
75
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This brand offers products that are on the pricey side.
DTCetc Score
57
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100
This brand offers products that are on the pricey side.
Target Audience
Global fashionistas
Stereotype
Globalista
Pricing Rating
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Sustainability Score
50
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Quality Score
75
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100
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DTCetc Score
57
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100
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