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Universal Standard
Universal Standard is a United States-based consumer-centric apparel retailer that sells women's Clothing. Universal Standard offers high quality fashionable clothing for all women, from sizes 00 to 40. Their modern designs are at its core comfortable and inclusive, and can be worn throughout the day either for leisure, work, or party.
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Brand Tags
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DTCetc’s Take
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Universal Standard is a clothing brand created in 2015 by Alexandra Waldman and Polina Veksler. The company focuses on providing high-quality and flattering clothing for women of all shapes and sizes, from 00 to 40. Their mission is to create an inclusive and empowering clothing brand, and they offer size exchanges and recycling rewards for customers. Universal Standard has been featured in many publications, including Yahoo News, The Zoe Report, Who What Wear, Parade, Forbes, Fashionista, Vogue Business, and People. The brand has a wide variety of apparel, including tops, sweaters, sweats, sleepwear, workwear, and bodysuits, and offers free shipping, returns, and exchanges.
Customers who prioritize inclusivity and body positivity would find Universal Standard useful. These customers are looking for clothing that fits their unique body shape and size, and they want to feel confident and comfortable in their clothes. They value brands that prioritize diversity and inclusivity, and they want to support companies that empower women of all shapes and sizes.
Universal Standard aligns with these customers' values by offering a wide range of sizes, from 00 to 40, and by creating clothing that flatters all body types. The brand's mission to create an inclusive and empowering clothing brand resonates with customers who want to feel seen and valued. Additionally, Universal Standard's commitment to size exchanges and recycling rewards shows that they care about sustainability and reducing waste, which is important to many customers who prioritize ethical and eco-friendly shopping. Overall, customers who value inclusivity, body positivity, and sustainability would find Universal Standard to be a valuable and empowering brand.
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Here's what shoppers have to say:
- The Tee Rex t-shirt is the best fitting and most comfortable t-shirt, allowing for a range of dress up or dress down styles.
- Universal Standard products are packaged nicely and are comfortable and flattering.
- The tee shirts are of high quality, with soft fabric that lasts longer than other brands.
- The Next-to-Naked Bodysuit stretches to fit and is made of a soft, breathable material.
Cons
- The quality of some Universal Standard products may not meet the expectations of some customers.
- Some customers may find the prices of Universal Standard products to be too high.
- The sizing of Universal Standard products may not be consistent across all items, which can be frustrating for customers.
Universal Standard offers free standard shipping within the United States for 5-7 business days. Expedited shipping is available for an additional $15, and takes 2-3 business days. Free standard shipping may not apply to orders that include final sale items or promotional items. International shipping options vary based on location and are listed at checkout, with no additional cost for orders over $100. Customers can track their orders using the tracking number provided in their shipping confirmation email.
Universal Standard offers free returns and exchanges in the US and requires a return postage fee for international returns. Items can be returned within 30 days if they are unworn and unwashed, with the exception of final sale apparel, gift cards, and Universal Standard Mystery Box promotion items, which are not returnable. To start a return, customers should go to the Return page on the official website. The company does not specify how long it takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience
Women, Plus Size
Stereotype
Inclusive
Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
84
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100
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