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Wool and the Gang
Wool & The Gang is an innovative knitting company that brings sustainable fashion firmly into the 21 st century. Our products are handcrafted with love and care in our California studio. We champion creativity and individuality through a colorful collection of knit kits, knitting patterns, and yarns.
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DTCetc’s Take
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Wool and the Gang is a vibrant and innovative brand founded in 2008 by Lisa Sabrier and Carolyn Main. With headquarters in London, this global knitting community has revolutionized the craft experience, inspiring the next generation of makers. Wool and the Gang offers a wide range of knitting kits, from beginner to advanced, making it easy for anyone to learn and enjoy the art of knitting. They are dedicated to inclusivity, ensuring that their patterns fit every size and shape, and their photography reflects the diversity of their customers. With a global knitwork of passionate crafters, Wool and the Gang provides a supportive community where friends can create together. They also prioritize sustainability, sourcing their materials responsibly and encouraging a more sustainable production process. With their commitment to making knitting accessible, enjoyable, and environmentally conscious, Wool and the Gang is the perfect place for anyone looking to explore their creative side and join a community of like-minded makers.
Wool and the Gang shoppers are a diverse and creative bunch who love to knit and value the camaraderie of a crafting community. They are a mix of beginners learning the ropes and seasoned knitters seeking new challenges. They appreciate inclusivity and the diverse representation in the brand's patterns and photography. They also have a strong sense of sustainability, applauding Wool and the Gang's responsible sourcing and production methods. These shoppers are more than customers; they are active participants in a global knitting community. Their shared values of creativity, inclusivity, and sustainability bind them together, and Wool and the Gang provides them the tools, inspiration, and community to express these values.
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Here's what shoppers have to say:
- Ordering from Wool and the Gang is a seamless process, providing customers with an easy and enjoyable shopping experience. Opening the package is always a delight.
- Customers find the online videos provided by Wool and the Gang to be valuable resources, and the instructions included in the booklet are clear and helpful.
- Wool and the Gang offers exceptional customer service, even when customers make mistakes. Their dedication to assisting customers is highly appreciated.
- Customers admire the yarn selection from Wool and the Gang, which stands out for its contemporary style and environmental considerations.
- The beginner crochet kit from Wool and the Gang is highly recommended, offering beautiful yarn and easy-to-follow instructions for beginners.
- WTAG's customer service surpasses expectations by going above and beyond to assist customers.
- The Mixtape yarn from Wool and the Gang meets customers' expectations with its excellent color options and high-quality materials.
- Wool and the Gang demonstrates a commitment to sustainability by using minimal packaging and avoiding the use of plastic.
- Overall, customers have a great experience with Wool and the Gang and feel confident in using their services again in the future.
- Ordering from Wool and the Gang is easy. Unboxing my parcel is always fun.
- The online videos are helpful and instructions are included in the booklet.
- Great customer service - even when customer makes a mistake!
- Love the yarn - more contemporary than other sites and environmental considerations.
- Beginner crochet kit is great - beautiful yarn and clear instructions.
- WTAG customer service goes above and beyond to help.
- Mixtape yarn is exactly as expected - great color and high quality.
- Minimal packaging and no plastic.
- Great experience - will use again with confidence.
Cons
- Orders are often ignored for extended periods of time and customer service is unhelpful
- Delays in shipping and lack of responsiveness to customer inquiries
- Misleading messages and unclear coupon terms create confusion
- Certain products are consistently on sale, making it difficult to use referral or discount codes
- Lack of response or assistance from customer service regarding coupon issues
- Customers have concerns about the accuracy of sizing in knitting patterns
Wool and the Gang offers standard delivery for customers in the USA, Canada, UK, EU, and other countries. For USA and Canada customers, it takes up to 2 working days for the warehouse team to pack and dispatch the order. The same applies to UK, EU, and all other customers. For some international destinations, the delivery company may hand over the parcel to a different final mile courier. Duties and taxes may need to be paid for most international destinations, except for customers in the UK, EU, and USA where Wool and the Gang will cover these costs. Express delivery is also available for customers in the UK, Australia, and New Zealand, with the option to select this service at checkout.
Wool and the Gang has a standard returns policy that allows customers to return or exchange their order within 21 days from the day it was delivered. To qualify for a return or exchange, all items must be returned in their original condition with all tags and packaging intact. The brand does not accept returns for used items unless they are faulty or a mistake was made by the company. Customers are responsible for the cost of return shipping and it is recommended to use a trackable service and keep proof of postage until the refund or exchange is processed. The brand aims to process returns within 7 working days from the date of receipt. If an item is out of stock for an exchange, the order will be refunded and a confirmation email will be sent. If the order was paid for with an E-Gift card, a replacement E-Gift card will be issued for the amount. If the order was paid for with a combination of debit/credit card and an E-Gift card, the refund will be issued to the debit/credit card first and the remaining amount will be issued as a new E-Gift card. The brand also offers a full refund for the amount paid, including the outbound shipping charge, for a returned whole order. If there is an issue with any items, customers can contact the customer service team for assistance.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
82
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100
This brand offers products that are on the pricey side.
Target Audience
Crafty, inclusive, sustainable
Stereotype
Crafty
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
85
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100
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DTCetc Score
82
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100
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