Lokai
Lokai is an American company founded in 2013 that offers casual beaded bracelets for the whole family. Their unique bracelets feature water from Mt. Everest and mud from the Dead Sea, to remind wearers to stay grounded and hopeful. Lokai has partnered with Disney, pro sports organizations, and other companies to offer branded collections. They donate 10% of their profits to charities and have contributed to building four schools, establishing 98 wells, and planting over 200,000 trees.
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- People have fond memories of wearing Lokai bracelets in middle school, as they were cute and helped a cause.
- People appreciate that Lokai is calling attention to various charities.
- People find the bracelet to be a cute accessory.
- People appreciate that Lokai had its moment and there is nothing to complain about.
- The bracelets may not be comfortable for everyone.
- Some customers may not find the "soil in the beads" concept appealing.
- There is a sense of oversaturation and hype surrounding the brand.
All ages
Eco-conscious
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