List of DTC Personal Care Brands

Juno and Co

Juno and Co is a modern beauty brand founded by Mira Torres and Kyle Jiang in 2017. They offer high-performance cosmetic sponges, a clean and cruelty-free skincare line, and bundles to help simplify daily routines. Their products have been featured in popular publications like Forbes, Byrdie, and Glossy.

Jude

Jude is the ultimate bladder-care brand, empowering individuals to take control of their health with eco-friendly, compostable products and a supportive community that encourages open conversations about incontinence.

Jones Road

Jones Road, founded by makeup artist Bobbi Brown, offers clean, high-performance makeup products that work on every skin type and tone. With strict guidelines eliminating harmful ingredients, achieve a natural no-makeup look effortlessly.

Jill Razor

Jill Razor is an American company founded by beauty enthusiast Meagan Carboney in 2020. It offers small handheld razors specifically designed for women's faces, with beautiful packaging, storage case and cleaning cloth. It has been featured on beauty websites and provides detailed instructions, free US shipping and the option to purchase one-time orders or subscriptions.

Jho

Jho offers an eco-friendly range of organic cotton sanitary products, including tampons, cups, washable panties, and pads. The brand's commitment to basic rights, equality, and support for women in precarious situations makes them a socially responsible choice.

ira

Ira offers guilt-free and comfortable period experience with their sustainable and transparent products. Their commitment to sustainability empowers customers to advocate for period rights as human rights. Shop online or in-person.

ION

ION is the ultimate brand for conscious consumers who care about their health and the planet. Their products support the body's natural healing process and are made with sustainable materials, all while promoting regenerative agriculture.

Huron

Huron Skincare is an affordable men's personal care brand offering premium, vegan and cruelty-free skincare products with 100% recyclable packaging, free of parabens, sulfates, phthalates, silicones, and aluminum. Founded in 2018 by Matt Mullenax and Matt Teri, Huron has been featured in Forbes, GQ, The New York Times, and Vogue.

Hummingway

Hummingway is the Whole Cycle Wellness™ brand that empowers individuals to take control of their health. With direct information and care products, Hummingway offers a comprehensive solution to address the entire cycle, not just isolated phases.

HigherDose

HigherDose is a wellness brand dedicated to providing luxurious at-home products that help the body release feel-good chemicals and create an easy way to experience relaxation and a "natural high".

Heyday Skincare

Heyday Skincare provides everyday expert skincare and empowers individuals with personalized treatments, progressive products, and professional guidance. They are dedicated to making expert skincare personal, approachable, and integral to everyone's routine for their best selves.

Hero Cosmetics

Hero Cosmetics is an NYC-based skincare brand founded in 2017. Our clean and effective products, such as cleansers, moisturizers, toners, and pimple patches, have been featured in BuzzFeed, Insider, Elle, and Allure magazine. We offer Quadpay and student discounts, plus a rewards program for customers.

Herbivore Botanicals

Herbivore Botanicals is an all-natural, vegan skincare and wellness brand founded in 2011 by Seattle-based couple Julia Willis and Alexander Kummerow. Their products are made with ethically sourced materials and are committed to sustainable practices, donating 15% of sales to the ACLU and the Standing Rock Medic + Healer Council. Their skincare options include serums, cleansers, masks, oils, body scrubs and more, all made with organic, vegan, and all-natural ingredients.

Hello Sunday

Hello Sunday is the go-to brand for affordable, multi-faceted, and sustainable suncare and skincare products. Their innovative formulas and commitment to protecting the environment make it a go-to choice for eco-conscious consumers looking to incorporate SPF into their daily routines.

Hello Products

Hello Products is an online brand founded in 2013 by Craig Dubitsky, offering natural and green hygienic formulas like toothpaste, deodorant, mouthwash, and floss made with naturally sourced ingredients and 100% recycled paper and soy-based ink packaging. Take their online quiz to find the perfect toothpaste for you!

Harry’s Razors

Harry's is a US-based men's grooming brand founded in 2012 by Andy Katz-Mayfield and Jeff Raider. They specialize in providing high-quality, comfortable and affordable razors, skincare and haircare products that are paraben-free, sulfate-free and not tested on animals. Harry's offers a convenient subscription service to deliver their products right to your door, with an option to get a refund if you don't love your order.

Happy Dance CBD

Happy Dance CBD is an American skincare company founded in 2020 by celebrity and busy mom, Kristen Bell. Our range of CBD-infused bath and skincare items are made with naturally-derived ingredients that hydrate and protect skin, as well as full-spectrum CBD to help soothe, reduce inflammation, and fight pain. We're committed to taking care of the planet with eco-friendly ingredients and packaging, and donate 1% of our product profits to a Black-owned organization.

HANX

HANX is a sexual health and wellness brand founded in 2017 by Farah Kabir and Dr. Sarah Welsh. It offers award-winning vegan-friendly condoms, lube, and intimate health treatments to help women feel more connected to their bodies. They also provide physical and educational resources, as well as donations to women’s health organizations, to challenge the status quo and misconceptions around vaginal health issues.

Hally Hair

Hally Hair is the perfect brand for those who want to experiment with hair color confidently and express themselves through color. With a focus on positivity, fluidity, and inclusivity, Hally offers fun, simple, and safe hair color products for the next generation. Plus, Hally cares deeply about mental health and supports marginalized voices and mental health initiatives, partnering with non-profit organizations such as Sad Girls Club, Active Minds, and Trans Lifeline to support their cause.

Haeckels

Haeckels is the ultimate eco-conscious brand, using seaweed as the base for their all-natural, anti-bacterial, and skin rebuilding skincare products. Their commitment to sustainability and waste reduction is reflected in their fully recyclable or compostable packaging.

Guide Beauty

Guide Beauty is a cruelty-free and vegan-certified cosmetics brand that offers innovative tools and formulations for all skill levels. Their focus on inclusivity empowers all makeup users, with high-quality products that are both beautiful and functional.

Good Light

Good Light is the beauty brand that celebrates authenticity, diversity, and inclusivity. Their clean, vegan, and cruelty-free products are sustainably produced, and 1% of sales go to True Colors United.

Geologie

Geologie delivers personalized skincare solutions for men with inclusive products and an assessment process to identify skin needs. Endorsements from notable figures signify trust and effectiveness.

Fur

Fur Oil is an all-natural, full-body skin and hair treatment brand founded in 2014 by best friends Laura Schubert and Lillian Tung. Their facial-grade, vegan, cruelty-free, and non-toxic products have been dermatologically and gynaecologically tested, and have been praised by Emma Watson. Fur Oil is committed to inclusivity, offering a personalized product quiz and rewards for membership.

Frownies

Founded in 1889, Frownies is a family-owned business dedicated to providing natural and organic products that help women age gracefully. Endorsed by celebrities and featured in major magazines, Frownies offers a range of products including patches, serums, and gels made with natural and organic ingredients. An alternative to expensive and invasive Botox surgery, Frownies also offers a 30-day money-back guarantee.

Frank Body

Frank Body is an Australian skincare brand founded in 2013 in Melbourne, offering vegan, cruelty-free coffee-infused scrubs, lotions, masks, cosmetics, and hair care. Their products are designed to promote healthy, clear skin, and have gained notoriety from top media outlets and highly positive reviews.

Flaus

Flaus is an innovative oral care brand that offers an electric flosser for a quick, easy, and comfortable flossing experience. Their commitment to reducing waste and creating products for future generations makes them a brand worth smiling about.

Flamingo

Flamingo is a personal care brand that takes body care seriously. Their high-quality products are designed to support women's personal care routines and help them show up as themselves in public. With years of experience and expertise, Flamingo is perfect for customers who prioritize personal care and value investing in themselves.

FFern

FFern is a Somerset-based natural fragrance brand that offers organic, vegan, and sustainably sourced fragrances. Each season, the company blends just one bottle for each of their production ledger names, ensuring top-quality ingredients and craftsmanship.

Feel

Feel is the ultimate go-to for health-conscious individuals seeking a simple, science-backed approach to wellness. Their affordable supplements are free from nasty additives and cater to busy, eco-aware shoppers who value transparency and convenience.

Favour Gums

Favour Gums offers a minty fresh, organic, and natural chewing gum infused with CBD. With a precise dose in just 10 minutes, it's the perfect solution for those seeking a convenient and effective way to incorporate CBD into their daily routine.

Fatty15

Fatty15 is a vegan-friendly supplement founded by Stephanie Venn-Watson, DVM, MPH, and Eric Venn-Watson, MD, MBA to promote whole body health and support cell repair and restoration. It is free of preservatives, fillers, and artificial ingredients and comes in refillable and recyclable packaging. Committed to Earth health, Fatty15 works to protect marine life.

Faculty

Faculty is the ultimate brand for self-expression and personal growth. Their carefully designed accessories cater to any taste, allowing customers to be whoever they want to be. Embracing strengths, not weaknesses, Faculty empowers customers to reach their full potential.

Facile

Facile Skincare offers a simplified yet effective skincare regimen with non-toxic, feel-good ingredients. Their advanced technology and vegan, cruelty-free products cater to those who value ethical beauty.

Face Theory

Face Theory offers effective and affordable vegan and cruelty-free skincare solutions that celebrate authenticity and empower its community. With sustainable packaging and a 365-day money-back guarantee, it's beauty with reason.

Face Gym

Face Gym is the ultimate gym for your face, with 13 global locations and a unique methodology that uses exercise moves to boost collagen, lift, sculpt, tighten, and brighten skin. Their award-winning skincare and advanced technology tools promise to transform your skin and give you ultimate skin confidence.

Evvy

Evvy is a revolutionary brand that empowers women to take control of their health through accessible research and empathetic care. With a simple swab, Evvy provides personalized data to improve treatment options and close the gender health gap.

Everist

Everist is the go-to brand for eco-conscious individuals who want clean, convenient, and high-performing hair and skincare products. With a focus on sustainability, Everist makes eco easier for everyone.

Euka

Euka is the ultimate respiratory wellness brand that empowers individuals and families to create conscious rituals for healthier living. Their suite of tools is trusted by musical artists and their commitment to philanthropy is admirable.

Estrid Razor

Estrid Razor is a European razor brand founded in 2019 by Amanda Westerbom, Ben Eliass, and Alan Aygun. Their mission is to make shaving comfortable, affordable, and eco-friendly with high quality, vegan products, recyclable packaging, and climate compensation. They partner with Women for Women International, donating 1% of profits to female survivors of war. Estrid has been praised for their quality and affordability, making them a popular choice for a comfortable, eco-friendly shave.

Elvie Breast Pump

Elvie is an award-winning female-focused technology company founded in 2013 by Tania Boler and Alexander Asseily, dedicated to improving women's lives through smarter technology. They offer a range of products, including the iconic wireless pump and milk catcher, made with safe materials and covered by a 90-day or two-year warranty. Elvie is passionate about opening up conversations about motherhood and womanhood, and has partnered with the NHS to give UK women in need devices at no cost.

Each and Every Deodorant

Each and Every is a clean beauty brand founded in 2017, offering all-natural deodorants and other products that emphasize ingredient transparency and gender-neutrality. All ingredients are verified as safe by the Environmental Working Group.

Duradry

Duradry is the leading brand in sweat-blocking products, founded in 2014 by Jack Benzaquen and Jacobo Plitman to provide relief to those suffering from hyperhidrosis and body odor. With over 250,000 customers, Duradry offers a variety of cruelty-free and vegan products, plus a 100-day free returns policy and subscription service.

Dr. Squatch

Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.

Dr. Elsa Jungman

Dr. Elsa Jungman is a skincare brand rooted in science and dedicated to promoting skin health through the microbiome. Formulated with intention, her products are perfect for those who prioritize their skin's well-being.

Deeps

Deeps, founded by scientists and doctors, offers clinically backed products for a deep restorative night of sleep. With natural ingredients and a focus on sleep, wake up feeling refreshed and ready to take on the day.

De Lune

De Lune empowers women to embrace their natural cycles and prioritize their menstrual health with clinically-backed ingredients and practitioner-approved formulations. Their science-based education and innovative research make them a leader in period health.

Daye

Your Daye is a London-based health and wellness brand founded in 2018, known for its innovative CBD tampons and probiotic supplements. They prioritize science, transparency, and sustainability to make menstrual wellness convenient, affordable, and accessible, and have been praised by various media outlets and won over 68.8k followers on Instagram.

Crude

Crude is a soulful self-care brand that connects customers back to their skin's natural intelligence. Their organic, plant-based products care for the skin without disrupting its microbiome, while their blog delves into modern obsessions and crises. Discover the School of UnLearning.

Crown Affair

Crown Affair offers clean, effective hair care products and handcrafted tools that promote a more mindful approach to hair care. Perfect for those who value natural beauty and self-care.