Best Beauty Brands

Guide Beauty

Guide Beauty is a cruelty-free and vegan-certified cosmetics brand that offers innovative tools and formulations for all skill levels. Their focus on inclusivity empowers all makeup users, with high-quality products that are both beautiful and functional.

Gussi

Get salon-quality hair at home with Gussi's non-toxic and cruelty-free products. Their DIY keratin treatments and keratin-infused shampoos and conditioners work on all hair types for nourishment and repair.

HAUS LABS

HAUS LABS is a vegan and cruelty-free cosmetics company founded by Lady Gaga in 2019. It offers a wide collection of makeup products to beauty lovers and beginner makeup artists, and emphasizes self-love and acceptance for everyone. It has been featured in prominent media outlets like Cosmopolitan, Vogue and Harper's Bazaar.

Haeckels

Haeckels is the ultimate eco-conscious brand, using seaweed as the base for their all-natural, anti-bacterial, and skin rebuilding skincare products. Their commitment to sustainability and waste reduction is reflected in their fully recyclable or compostable packaging.

Hairstory Hair Care

Hairstory Hair Care is a no-nonsense professional hair care brand founded by two Bumble & Bumble executives that uses only essential ingredients and naturally-derived necessities to help people embrace their hair and the environment.

Haleys

Haleys, the beauty brand founded by chemist Ashley Ocampo, offers high-performance, full-coverage makeup products that are vegan, cruelty-free, and free of harmful ingredients. Perfect for those who value smart beauty.

Hally Hair

Hally Hair is the perfect brand for those who want to experiment with hair color confidently and express themselves through color. With a focus on positivity, fluidity, and inclusivity, Hally offers fun, simple, and safe hair color products for the next generation. Plus, Hally cares deeply about mental health and supports marginalized voices and mental health initiatives, partnering with non-profit organizations such as Sad Girls Club, Active Minds, and Trans Lifeline to support their cause.

Hanacure

Hanacure creates efficient and effective solutions for healthy skin. Experience cross-functional skincare that delivers professional-level results at an affordable price. With over 20 skincare professionals located nationwide, Hanacure’s team of experts can bring the power of Hanacure to your doorstep or

Hanahana Beauty

Discover the transformative power of self-care with Hanahana Beauty. Their ethically sourced skincare products nourish and rejuvenate the skin, while making a positive impact on communities in Tamale, Ghana.

Hanni

Hanni offers a range of gentle and hydrating razors that provide a smooth and satisfying shaving experience without razor burn, irritation, or ingrown hairs. Say hello to Hanni smooth.

Hanz de Fuko

Discover the award-winning hair care line, Hanz de Fuko. Embrace your individuality with their high-quality products that allow you to express your unique style and personality. Elevate your hair game with Hanz de Fuko.

Hapa Kristin

Hapa Kristin's lenses are the perfect way to express daily emotions in a unique and creative way. With a variety of colors and patterns, these lenses are perfect for fashion-forward individuals who want to make a bold statement.

Harry's

Harry's mission is to redefine the way men shop for and maintain their grooming products. They have always been a brand that has been innovative with taking care of men's shaving routines since 2013 when they first launched. Their new retail stores are just another example of the innovation and newness that Harry's has brought to men's grooming products.

Harry’s Razors

Harry's is a US-based men's grooming brand founded in 2012 by Andy Katz-Mayfield and Jeff Raider. They specialize in providing high-quality, comfortable and affordable razors, skincare and haircare products that are paraben-free, sulfate-free and not tested on animals. Harry's offers a convenient subscription service to deliver their products right to your door, with an option to get a refund if you don't love your order.

HeTime

HeTime is a men's skincare brand that promotes positivity and healthy habits. Created by experts, their innovative formulas and ingredients help men look and feel better. While formulated for men, anyone can enjoy their uniquely compelling products.

Heath

Heath is a British grooming brand that caters to the needs of the urban man. With a focus on simplicity and effectiveness, their natural products provide protection against environmental aggressors while offering a moment of relaxation and rebalancing.

Hello Sunday

Hello Sunday is the go-to brand for affordable, multi-faceted, and sustainable suncare and skincare products. Their innovative formulas and commitment to protecting the environment make it a go-to choice for eco-conscious consumers looking to incorporate SPF into their daily routines.

Henry Rose

Henry Rose is a genderless perfumery founded by Michelle Pfeiffer in 2019, offering a range of non-toxic and cruelty-free products from Eau de Parfums to candles. Their products have been featured in major publications like Vogue and Allure, and have won two Allure Best of Beauty Awards.

Herbhubsweden

Discover Herbhubsweden, the natural hair care brand that's revolutionizing the industry. With a commitment to organic ingredients and a non-toxic environment, their plant-based products promote healthy hair and a healthier planet.

Herbivore Botanicals

Herbivore Botanicals is an all-natural, vegan skincare and wellness brand founded in 2011 by Seattle-based couple Julia Willis and Alexander Kummerow. Their products are made with ethically sourced materials and are committed to sustainable practices, donating 15% of sales to the ACLU and the Standing Rock Medic + Healer Council. Their skincare options include serums, cleansers, masks, oils, body scrubs and more, all made with organic, vegan, and all-natural ingredients.

Hero Cosmetics

Hero Cosmetics is an NYC-based skincare brand founded in 2017. Our clean and effective products, such as cleansers, moisturizers, toners, and pimple patches, have been featured in BuzzFeed, Insider, Elle, and Allure magazine. We offer Quadpay and student discounts, plus a rewards program for customers.

HeySilkySkin

Our clinically proven handset reduces unwanted hair in as little as 1 use! Ask yourself how much you'd pay to reduce unwanted body hair? The average clinic charge for laser hair removal is $300. Would you pay it? Now you can do it for less with our handset, which costs less than that, and will have you silky smooth in even less time!

Heyday Skincare

Heyday Skincare provides everyday expert skincare and empowers individuals with personalized treatments, progressive products, and professional guidance. They are dedicated to making expert skincare personal, approachable, and integral to everyone's routine for their best selves.

Hickap

Introducing Hickap, the Swedish skincare and makeup brand that combines high-quality products with fair prices. With a focus on sustainability and animal welfare, Hickap delivers directly from their factory to your bathroom. Look and feel your best without breaking the bank.

Hiki

Hiki is the vegan and cruelty-free brand that caters to real bodies in motion. Their all-natural, gender-neutral, and ethically sourced products leave no residue and foster inclusiveness within their community.

Horace

Horace is the natural skincare brand for men who want effective, easy-to-use products that cater to all skin types. With a commitment to co-creation and customer feedback, Horace is the perfect choice for those who want to feel confident and cared for with simple, high-quality skincare solutions.

Hourglass Cosmetics

Hourglass Cosmetics is a luxury beauty brand revolutionizing the industry with its vegan and cruelty-free products. With innovative formulas and sustainable packaging, Hourglass aligns with your values while delivering high-performance cosmetics.

House Plant

House Plant, founded by actor Seth Rogen, offers a curated selection of stylish smoking accessories and home decor. Craftsmanship and elevated design are at the forefront of this brand, providing customers with unique options to enhance their lifestyle.

Humanrace

Created by Pharrell Williams, Humanrace is a wellness company specialising in the areas of health, physical fitness and positive mental attitude. From wearable technology to grounded travel experiences and modern urban lifestyles, we seek to encourage our audience to live their best life possible.

Huron

Huron Skincare is an affordable men's personal care brand offering premium, vegan and cruelty-free skincare products with 100% recyclable packaging, free of parabens, sulfates, phthalates, silicones, and aluminum. Founded in 2018 by Matt Mullenax and Matt Teri, Huron has been featured in Forbes, GQ, The New York Times, and Vogue.

ILIA

ILIA is a clean beauty brand that merges skincare and makeup, using potent formulas with active ingredients to protect and revive your skin. Their sustainable packaging is a plus.

ITEM Beauty

ITEM Beauty is a clean, cruelty-free makeup and skincare brand founded by TikTok star Addison Rae Easterling and Madeby Collective. It features science-driven ingredients, free of harmful ingredients, and offers a tight and potent collection of makeup and skincare at affordable prices.

Ingredients

Ingredients is a wellness-focused brand committed to purity and efficacy. Their plant-based products feature transparent labeling and high dosages for maximum benefits, perfect for those seeking natural solutions for optimal wellness.

Inkbox

Inkbox offers semi-permanent tattoos, artist-created designs, and custom options for those looking to experiment with tattoos without the commitment. A go-to destination for tattoo enthusiasts worldwide.

Innbeauty Project

Innbeauty Project offers effective, affordable skincare with clinically proven active ingredients. The vegan and cruelty-free brand is committed to sustainability, funding the removal and recycling of two units of plastic for every product sold.

Ipsy

Discover your unique beauty with Ipsy, the beauty brand that celebrates individuality and empowers its community. Get personalized beauty products and connect with like-minded beauty enthusiasts. Shine bright every day.

Jack Henry

Jack Henry is the ultimate self-care brand for those who prioritize wellness. Their clean and sustainable formulations are made with ethically sourced ingredients, making your routine a pleasure, not a chore.

Jeffree Star Cosmetics

The original, Jeffree Star, cosmetic line brings you the brightest semi-matte liquid lipsticks in high fashion colors. Our cosmetic products will give you the edgy and unique look you desire for any occasion, at a price that won't break the bank.

Jill Razor

Jill Razor is an American company founded by beauty enthusiast Meagan Carboney in 2020. It offers small handheld razors specifically designed for women's faces, with beautiful packaging, storage case and cleaning cloth. It has been featured on beauty websites and provides detailed instructions, free US shipping and the option to purchase one-time orders or subscriptions.

Jode-Ian

This natural and effective skincare line was formulated with incredible ingredients that are ethically sourced, and Scientifically proven to be effective to the skin. Each ingredient is naturally pure—never blended with toxins or harmful filler products. We know your skin deserves only the best, so we've done our homework (and we've done a ton of research).

Jones Road

Jones Road, founded by makeup artist Bobbi Brown, offers clean, high-performance makeup products that work on every skin type and tone. With strict guidelines eliminating harmful ingredients, achieve a natural no-makeup look effortlessly.

Journ

Journ is a skincare-focused-cosmetics brand that offers efficacious products for women with medium to deeper skin tones. Their products are designed to conceal specific skin concerns for a flawless look while also helping to improve them over time. The brand is dedicated to creating a more inclusive beauty industry and empowering women along their unique journey.

Juno and Co

Juno and Co is a modern beauty brand founded by Mira Torres and Kyle Jiang in 2017. They offer high-performance cosmetic sponges, a clean and cruelty-free skincare line, and bundles to help simplify daily routines. Their products have been featured in popular publications like Forbes, Byrdie, and Glossy.

Jupiter

Jupiter Hair Care is a New York-based cosmetics brand that offers a selection of good-for-you hair care products. Founded in 2020 by Robbie Salter and Ross Goodhart, their products are free of parabens, sulfates, and phthalates, sustainably packaged, safe for color and chemically-treated hair, vegan, and cruelty-free. They have been featured in The Zoe Report, Allure Magazine, and Vogue.

KNC Beauty

KNC Beauty is a must-try brand for anyone seeking all-natural, vegan, and chemical-free beauty products. With a focus on key areas of the face, their collection offers effective and fun solutions with creative pop culture-inspired packaging.

KNOW

KNOW, founded by Vanessa Hudgens and beauty entrepreneur Mary Berry, offers elegant and effective skincare solutions with natural, vegan ingredients. Their targeted products address real skin problems and have won numerous industry awards.

Kaja Beauty

Kaja Beauty offers cruelty-free K-beauty products with adorable packaging and sensorial formulas that encourage creativity with makeup. Their high-quality and innovative products are as cute as they are good.

Keeps

Keeps is a doctor-recommended hair loss treatment platform that allows you to get started immediately on the only FDA-approved hair loss treatments. It offers a consultation, doctor diagnosis of your type of hair loss, and matching to appropriate treatments for you.

Kester Black

Kester Black offers a range of vegan and sustainable nail care and lipstick products that deliver high-quality results. Recognized as the most ethical beauty brand, customers can feel good about their beauty routine while looking and feeling their best.

Keys Soulcare

Keys Soulcare is a wellness brand founded by Alicia Keys that promotes mental and physical well-being. Our clean and cruelty-free products are certified by the American Board of Dermatology and are designed to help people create moments of self-love and acceptance. We offer affordable prices, free shipping, international shipping, and payment plans.