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Best Beauty Brands

Beauty products are among the most widely used consumer goods in the world. Some brands produce necessities, such as toiletries, while others specialize in convenience products, such as makeup. This list has everything you need from skincare and shaving products to makeup and fragrances. The market is saturated with countless brands, so find the ones that work best for you.

Atoms

Atoms is a New York footwear company that believes feet come in sizes too. Customers can order their shoes for the left and right foot in two different sizes, to get perfectly fitting kicks. Atoms also offers "Quarter Sizes," meaning there are 24 ½ combinations of width and length.

Category
Apparel
Speciality
Footwear
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Selfmade

Selfmade is a beauty brand that focuses on emotional wellbeing and offers a psychodermatology approach to self-care. Their products nurture different areas of human development, sparking self-exploration and emotional intelligence.

Shavelogic

Shavelogic is an American brand founded in 2009 by Rob Wilson and Duwayne Miller, offering innovative designs and technologies for a close, comfortable shave. Their five-blade razor with magnetic cartridges is easy to clean and switch, and their products come in recyclable packaging. Rated one of the 7 best razor brands by UltiUber Life and featured in magazines like the Gadgeteer, Shavelogic also recently partnered with the NHL.

Shear Revival

Discover the mindful and honest approach of Shear Revival. Handcrafted in small batches with pronounceable ingredients, their apothecary & grooming products are safe, healthy, and nourishing for all.

SiO Beauty

SiO Beauty is a NYC-based company founded in 2016, offering medical-grade silicone patches designed to make skin look younger. Featured in Women's Health, Vogue, and New York Magazine, SiO Beauty has received acclaim for its amazing results and great customer service. Dermatologist-approved and allergy-tested, with an automatic 10% off your first order and a rewards program.

Sienna Naturals

Sienna Naturals is a Black woman-owned hair care brand that offers planet-friendly formulas for healthy, beautiful hair. Co-founded by Issa Rae, their Rooted Technology™ combines natural ingredients with molecular chemistry for clinically proven results. Ideal for textured hair, Sienna Naturals prioritizes hair health and body wellness without compromising on safety.

Skin and Me

Skin and Me is a London-based skincare service founded in 2018 by James Mishreki and a team of dermatologists and pharmacists. They create powerful and personalized solutions to help people tame spots, dryness, and other skin issues, with vegan and cruelty-free products made-to-order and packaged with less plastic and waste.

Skylar Perfume

Skylar is a Los Angeles-based e-commerce brand that specializes in clean, conscious, and hypoallergenic perfumes and skincare. Their products are free of harsh additives and made with organic ingredients, and their eco-conscious packaging is made with renewable resources. Customers can use the Skylar fragrance quiz for tailored recommendations, and they support the Step Up Mentoring Program.

Slick Gorilla

Slick Gorilla: Born on the streets, loved worldwide. This innovative brand brings creativity and game-changing products to the hair styling world. Stay true to your roots with Slick Gorilla.

Soft Services

Soft Services is a body skincare brand committed to sustainability. Their Mass Index platform offers resources for all skin types, while their products cater to those seeking effective and eco-conscious solutions.

Software

Software is the ultimate digital dermatology brand for personalized skincare. With custom formulas created by doctors, clinical-strength ingredients, and a simplified routine, achieving flawless skin has never been easier.

Soko Glam

Soko Glam was founded by Charlotte Cho, editor-in-chief of the leading Korean fashion and beauty website Soko Style. Soko Glam is the most trusted source for Korean beauty products from brands including Etude House, Urban Decay, Laneige, Dr. Jart+, Mizon, and more!

Sol de Janeiro

Sol de Janeiro is a Brazilian-born beauty brand that celebrates body positivity and provides luxurious, vegan, sustainably sourced, and cruelty-free hair and body care products. Their cult-favorite Brazilian Bum Bum Cream has been featured on numerous media outlets and won awards such as the Best Skincare, Haircare, Bath & Body Product (under €40) 2023 and the Best Overall Product 2023 Award at the TRBusiness Travel Retail Awards 2023.

Soma Ayurvedic

Soma Ayurvedic is the ultimate natural skincare brand, using plants, flowers, and herbs to balance the body and mind. Their adaptogenic herbs come straight from lush Indian forests, making them the most biodiverse products in the world. Customers who value holistic approaches to beauty will love Soma Ayurvedic's products.

Sons

Sons is a London-based men's health and hair care brand co-founded in 2020 by Adrian and Will. They offer customized solutions to restore healthy hair, as well as products for gut, brain, and immune health. Their commitment to a zero carbon footprint and partnership with Chemist4u pharmacy make their effective and affordable treatments accessible and reliable.

SpoiledChild

SpoiledChild is a US-based beauty brand offering anti-aging hair and skincare products formulated for all ages. Using artificial intelligence to match customers to the most compatible formulas, SpoiledChild also provides refillable and reusable dispensers made from recycled glass for a more sustainable experience. Customers can enjoy a 14-day free trial period, free US shipping for orders over $40, and free returns.

Squigs

Squigs is a headcare brand that offers a comprehensive approach to caring for your scalp and face. Founded by a former editor, their products are free from synthetic fragrances and dyes, and emphasize the transformative power of good ingredients. Plus, they donate a percentage of proceeds to a mental health charity.

Category
Squigs
Speciality

Starface

Starface is a skincare brand founded in 2019 with a mission to normalize acne. Their signature star-shaped hydrocolloid patches help reduce the urge to pop pimples and their range of vegan, cruelty-free, dermatologist approved products are affordable and accessible.

Static Nails

Static Nails is an award-winning brand committed to creating non-toxic, high-quality beauty products that perform better than traditional alternatives. Their innovative products include the Reusable Pop-On Manicure and non-toxic polish remover, perfect for health-conscious customers seeking safer, better-performing options.

Strands Hair Care

Strands Hair Care is a Los Angeles-based brand founded in 2018 that specializes in personalized hair care products. Using natural ingredients free from parabens, phthalates, SLS/SLES, and harmful dyes, their mission is to give more good hair days. Led by a team of chemists and engineers, Strands Hair Care has been featured in Allure, Good Housekeeping, and Scary Mommy.

Stryx

Stryx is a men's cosmetics brand founded in 2017 by Devir Kahan. It offers products designed specifically for men, with a masculine and straightforward approach, focusing on covering imperfections and accentuating features. It has been featured in publications such as GQ, Forbes, and Men's Health, and is cruelty-free with some vegan options.

Sugardoh

Sugardoh is the eco-friendly, natural, and gentle at-home hair removal brand for sensitive skin. Their compostable sugar paste provides long-lasting results and aligns with conscious customers' values.

Summer Fridays

Summer Fridays is a clean, vegan, cruelty-free skincare company founded in 2017 by Marianna Hewitt and Lauren Gores Ireland. Their collection of creams, sets, exfoliators, and masks are designed to help you achieve a sunk-kissed glow. Featured in Refinery29, Allure, Bustle, InStyle, and PopSugar, Summer Fridays has become a popular skincare brand on Instagram.

Sunday Riley Skincare

Sunday Riley Skincare is a cruelty-free and eco-friendly skincare brand founded by its namesake, Sunday Riley. With a focus on creating effective and clean products, the company has earned press and celebrity attention and has donated to philanthropic organizations. Customers can shop a variety of serums, moisturizers, eye creams, cleaners, and more.

Supergoop!

Supergoop is a revolutionary sunscreen brand that offers reef-friendly, cruelty-free, and clean ingredient products. With over 40 options, it's perfect for those who prioritize skincare and sun protection and seek out sustainable and effective formulas.

Supply

Supply is the ultimate brand for those seeking quality, durability, and functionality in their everyday essentials. Founded by a husband and wife team, their shaving and grooming products are just the beginning of their exceptional offerings. With an unwavering commitment to quality and craftsmanship, Supply delivers nothing but the best to customers around the world.

Sweed

Sweed, the Swedish brand revolutionizing false eyelashes, offers feather-light and comfortable lashes for a natural look. Their range includes innovative eye products, all with recyclable packaging. Loved by makeup artists for red carpet looks.

Swiss Clinic

Swiss Clinic: The trusted name in beauty. Our clinic-inspired, professional home treatments and high-tech skincare bring real changes to your skin without the risks or costs of surgery. Affordable and accessible for everyone.

THE SKILLS Skincare

Introducing THE SKILLS Skincare, a brand dedicated to providing high-quality skincare products for hardworking individuals. With specialized formulas and a design that reflects skill and success, THE SKILLS Skincare delivers visible results for those who value hard work and continuous improvement. Join the journey and experience the evolution of skincare with THE SKILLS.

Tattly

Tattly's high-quality, safe, and fun temporary tattoos are designed by professional artists and printed with vegetable-based ink. With a wide variety of eye-catching designs, Tattly is the perfect way to express yourself or add a touch of fun to any occasion.

Teadora

TEADORA is a skin and hair care collection of wildly potent blends of rainforest superfood actives. It's rich in antioxidants and essential fatty acids that promote healthy hair, smooth skin and glowing complexion with no parabens, petrochemicals, phthalates, gluten or GMOs."

Temple

Discover Temple, the men's skincare brand committed to using natural ingredients and giving back to the community. Tailored to the unique needs of men of color, Temple offers effective products that are socially responsible.

The Beauty Chef

The Beauty Chef offers a range of bio-fermented, probiotic-rich wholefood supplements and organic skincare products that nourish the skin, body, and microbiome. Their unique formulas are developed with cutting-edge research to support gut health and overall wellbeing.

The Detox Market

At The Detox Market, they believe that what you put on your body is just as important as what you put in your body. They meticulously vet every single product before they carry it to ensure clean, safe ingredients and effective formulations. You can trust The Detox Market to help you make educated choices about the products you use. Popular brands from The Detox Market include ILIA beauty, OSEA, Goop, and Agent Nateur.

The London Grooming Company

The London Grooming Company is the go-to brand for the stylish gentleman looking for a premium grooming experience. With a focus on luxury ingredients and improved performance, their splendid array of products caters to every aspect of a grooming routine.

The Wrap Life

The Wrap Life is an iconic fashion accessory brand founded by Nnenna Stella in 2014. Specializing in head wraps, turbans, turbanettes, scrunchies, and bandies, the Brooklyn-based brand has been featured in Oprah Daily, Glamour, Fashionista, Yahoo!, Today Show, and New York Magazine. The Wrap Life stands out for being a successful Black business, offering free tutorials and style tips, great customer ratings, money-saving promos, and financing options.

Then I Met You

Then I Met You is a 16x award-winning American skincare line founded in 2018 by Charlotte Cho. Offering clean, effective, and transformative products, it has been featured in publications such as Allure, Glossy, PopSugar, Refinery29, Forbes, Vox, and Vogue. It is Leaping Bunny certified, has vegan options, gentle ingredients, fair prices, sustainable packaging, and is woman-owned.

Three Ships

Three Ships is a natural beauty brand that believes in simplifying skincare. Formulated by world-class chemists, their range of products is effective and affordable. Certified B Corp, they use naturally-effective ingredients.

Three Ships Beauty

Three Ships Beauty is a vegan and cruelty-free skincare brand founded in 2017 by Laura Burget and Connie Lo. Our products are made with clean and natural ingredients, free from parabens and SLS, and are scientifically proven to work. We are featured in Elle, The Globe and Mail, and BlogTo, and certified by Leaping Bunny. Prices are no more than $40.

Thrive Causemetics

Thrive Causemetics offers luxury high-performance cosmetics. For every product you purchase, we donate to help a woman thrive. Every product in the Thrive line was developed by top makeup artists and scientists to deliver professional results and the best, most beautiful skin you can have.

Tiege Hanley

Tiege Hanley offers uncomplicated skin care for men of all ages. Each easy step is designed to fight the signs of aging, protect against harmful UVA / UVB rays, and moisturize your face and neck all at one time. Sign up today and get free shipping on your first order.

Topicals

Topicals is a science-backed skincare brand that cares about mental health advocacy. Their products are free from dyes and animal testing, and are formulated with scientifically-proven ingredients. Plus, they donate a percentage of their profits to mental health movements.

Touchland Hand Sanitizer

Touchland is a modern hand sanitizer brand that creates innovative, colourful, and moisturizing products with pleasant scents. Their mission is to make hand sanitizing easy and enjoyable, while also helping public schools in need through their charitable initiative, Touchlives.

Tower 28

Tower 28 Beauty offers clean, non-toxic beauty products that are perfect for sensitive skin. Their vegan and cruelty-free products are free of irritants, leaving customers feeling confident and beautiful.

Treslúce

Treslúce Beauty, founded by Becky G, celebrates Latinx heritage with high-performance, vegan-friendly formulations infused with Latinx-sourced ingredients and art. The brand prioritizes environmental consciousness and community positivity, making it perfect for those who value authenticity and fearless expression.

True Botanicals

True Botanicals is an all-natural, plant-based skincare brand founded in 2014 by Hillary Peterson. Our MADE SAFE certified products are designed to benefit both your skin and the environment, addressing a range of concerns with free shipping on US orders over $40. Our products have been featured in InStyle, Refinery29, and Forbes, and have become a favorite among celebrities such as Olivia Wilde and Zazie Beetz.

Tula

Tula is a clean, clinically effective skincare brand that uses probiotic extracts and superfoods to soothe and nourish the skin. They promote skin positivity and never retouch photos, making them a great choice for those who prioritize natural, nourishing ingredients and reject unrealistic beauty standards.

Type: A Deodorant

Type:A Deodorant is a clean, effective, and environmentally conscious deodorant made with sweat-activated technology and certified clean ingredients. Their commitment to safety and sustainability makes them a great choice for health-conscious customers who prioritize ethical practices.

Typology

Typology is a skincare line that takes pride in its 100% French-made products, overseeing each process from research to packaging within the country. Rather than adding unnecessary components to their crafted items, Typology prefers simplicity and focuses on incorporating essential and natural active ingredients. They go above and beyond in sourcing these elements, traveling across Europe or even farther for unique extracts harvested sustainably with soft extraction methods. Emphasizing honesty about their product's origin, Typology informs customers of where they source each ingredient from while teaching them how to make DIY skincare formulations. Their work is carried out alongside partner laboratories based in Bergerac, Aix en Provence, and Compiègne who contribute their expertise in French skincare towards creating effective formulas.

UOMA Beauty

UOMA Beauty is an inclusive, cruelty-free makeup brand founded in 2019 by Sharon Chuter. With two collections of professional-grade products for face, eyes, lips, and brows, UOMA Beauty celebrates unique beauty and a rebellious spirit, shipping to over 200 countries with free shipping on orders over $50.

Untoxicated

Introducing Untoxicated, the revolutionary skincare brand that delivers science-backed solutions for sensitive skin. With over 1500 banned toxic ingredients, their hypoallergenic, vegan products are clinically tested and ethically conscious. Say hello to healthier, happier skin.

Ursa Major

Clean products that deliver results in days, not weeks. Treat yourself to the cleanest skin you've ever had. No harmful chemicals or extraneous additives created in a laboratory, just potent natural ingredients that cleanse and nourish your skin. Each product is 100% vegan, cruelty-free, and formulated without harmful ingredients like parabens, sulfates, petrochemicals, phthalates or artificial fragrances.

Vacation

Indulge in the ultimate luxury sunscreen experience with Vacation®. Their CleanClassic™ formulation process combines modern skincare science with a sensorial journey to paradise. The signature scent captures cherished summer memories, while honorary employees receive exclusive perks.

Vanity Planet

VANITY PLANET - Thousands of beauty care products for your skin, hair and well-being at the best prices. Spend less on the brand you love with Vanity Planet!

Velour

Velour Lashes is a Toronto-based beauty brand founded in 2011 by Mabel Lee. It is known for its cruelty-free and vegan lashes, which have been featured on celebrities such as Beyoncé and Megan Markle. Its signature product is made from 100% vegan and cruelty-free materials, offering hypoallergenic, natural-looking, and long-lasting lashes.

Verelle Haircare

Verelle is a haircare brand for curls, created to bring out the best in your unique texture. Their clean formulas are free of harsh chemicals, and tailored to different curl types. Founded by women and minority leaders, Verelle is cruelty free, vegan, and has great customer reviews. Shop 3-step kits and all-in-one stylers with free shipping.

Versed

Versed is a budget-friendly skincare brand that offers proven ingredients at skin-changing levels and sustainable packaging. With a commitment to transparency and community involvement, Versed is perfect for conscious customers looking for purposeful production.

Violette FR

Violette FR is a French-inspired beauty collection created by self-made makeup artist and social media star Violette Serrat. Offering vegan, cruelty-free products made with clean ingredients, Violette FR is known for chic, simple beauty looks featured in Vogue, InStyle, Glamour, and Elle. Sustainable packaging and international shipping are available.

Vyrao

Vyrao is the ultimate wellbeing brand for those seeking energetic healing and positive emotions. With master perfumery and carefully chosen ingredients, their fragrances promote joy and good feelings. Founded by Yasmin Sewell, Vyrao is the perfect choice for customers who prioritize self-care and mindfulness.

War Paint

War Paint offers high-quality makeup products designed specifically for men, made with premium ingredients and cruelty-free. Their mission is to empower men to feel confident and their Look Good Feel Better program helps cancer patients.

War Paint For Men

Introducing War Paint For Men, a high-quality makeup brand designed specifically for men's needs. With sleek packaging and a commitment to inclusivity, they empower men to feel confident in their own skin.

We are wild

We are wild is a UK-based sustainable personal care brand that offers high-performing natural products. Their reusable deodorant applicator and bamboo pulp refills are eco-friendly and convenient. Plus, they're certified vegan and cruelty-free, and have planted over 300,000 trees to be carbon negative.

Wildist

Discover Wildist: Live Closer, a brand that cares about the small details. With top-quality toothpastes and deodorants made with ethically sourced natural ingredients, Wildist is committed to transparency and sustainability. Feel good about the products you use and the impact you have on the planet.

Wildling Beauty

Wildling Beauty is a female-led skincare company founded in 2018 in Los Angeles, California. Drawing from traditional Chinese medicine, they offer holistic products and facial tools such as gua shas and jade rollers, sourced from local farms with a focus on sustainability. They have been featured in US Weekly, WhoWhatWear, and Harper’s Bazaar.

Wiley Body

Wiley Body is a plant-based skincare brand that champions inclusivity, transparency, and simplicity. Their multipurpose products are formulated with clean, gentle ingredients, making them perfect for all skin types.

Youth to the People

Youth to the People is a vegan, cruelty-free skincare brand founded by cousins Joe Cloyes and Greg Gonzales in 2015. They strive to make the world a better place through social justice and sustainability-led initiatives, such as donating over $1 million dollars by 2024 and using glass containers instead of plastic. Their products are powered by plant-based ingredients sourced from local suppliers in California and are free of EU-restricted ingredients.

ZitSticka

ZitSticka is a skincare brand founded in 2016 by Danny Kaplan and Robbie Miller, specializing in acne and pimple-related products made with clean, high-quality ingredients. Their range of dermatologist-approved products includes patches, supplements, and exfoliation face masks.

busy co

Busy Co offers efficient, eco-friendly self-care solutions for modern women. Their biodegradable wipes are made from natural ingredients and packaged sustainably, empowering customers to prioritize their well-being without compromising their values or schedules.

eSalon

eSalon is the world's first at-home hair color brand. Customized just for you, eSalon allows you to take the guesswork out of coloring your hair and achieve the exact look you've been dreaming of. Our formula uses natural ingredients while delivering superior quality and shine - without parabens or ammonia.

Category
eSalon
Speciality

hims

Hims & Hers Health, Inc. (HIMS), is a telehealth company that sells prescription and over-the-counter drugs online, as well as personal care products. The Company sells non-prescription products for hair loss and men's hair replacement and all of the COMBOS products are covered by the United States Food & Drug Administration (FDA).

prose

Prose uses natural active ingredients, delivers results and is designed for women who embrace their individuality and want proactive hair care that is 100% custom made for their hair type, goals and lifestyle. Our products are sulphate-free, GMO-free and formulated without parabens, sodium chloride or silicone.

Category
prose
Speciality

r.e.m. beauty

r.e.m. beauty is the ethical and eco-conscious brand for beauty enthusiasts who want high-quality products without compromising their values. Their cruelty-free and vegan-friendly formulas deliver real results backed by scientific research.

superzero

Superzero is a luxurious hair care brand that provides high-performance, sustainable products. Their vegan bars contain a Triflex Complex with five times more concentrated hair-boosting ingredients than liquid shampoos and conditioners, promoting long-term hair and skin health.

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