Best Beauty Brands

Dr. Squatch

Dr. Squatch is your personal apothecary of male grooming products. We create organic and natural handmade soap, a powerful anti-acne system in the form of an herbal face wash, and our award-winning beard oil that'll make any beard her most desired accessory.

Drunk Elephant

Although Drunk Elephant was only founded in 2013, we've already set the beauty world on fire. The name says it all. We're drunk with passion for making natural products that perform for skin. Ninety percent of what we make is crafted from just seven ingredients or less, and every ingredient is chosen for its ability to deliver antiaging power − in a unique, non-irritating way.

Duradry

Duradry is the leading brand in sweat-blocking products, founded in 2014 by Jack Benzaquen and Jacobo Plitman to provide relief to those suffering from hyperhidrosis and body odor. With over 250,000 customers, Duradry offers a variety of cruelty-free and vegan products, plus a 100-day free returns policy and subscription service.

Each and Every Deodorant

Each and Every is a clean beauty brand founded in 2017, offering all-natural deodorants and other products that emphasize ingredient transparency and gender-neutrality. All ingredients are verified as safe by the Environmental Working Group.

Eadem

Eadem offers inclusive, science-backed skincare for women of color. Their Smart Melanin™ Beauty technology caters to melanin-rich skin, resulting in effective, vetted products made by women of color.

EltaMD Sunscreen

EltaMD is a skincare and sun protection brand founded in 1988 by two entrepreneurs. Their products are free of synthetic fragrances, parabens, and dyes and formulated with antioxidants, making them safe for sensitive skin. As the no. 1 trusted and recommended professional sunscreen brand by US Dermatologists, EltaMD is dedicated to providing sun protection and education through their Sun Bus Mobile Skin Cancer Screening and Sun Safety Tour.

Estrid

Estrid is the razor brand for those who want to shave with a purpose. Their stainless steel razor is cruelty-free and made to last a lifetime, while their mission challenges gender-based discriminatory pricing.

Estrid Razor

Estrid Razor is a European razor brand founded in 2019 by Amanda Westerbom, Ben Eliass, and Alan Aygun. Their mission is to make shaving comfortable, affordable, and eco-friendly with high quality, vegan products, recyclable packaging, and climate compensation. They partner with Women for Women International, donating 1% of profits to female survivors of war. Estrid has been praised for their quality and affordability, making them a popular choice for a comfortable, eco-friendly shave.

Evenprime

Evenprime is a gender-neutral skincare brand founded in 2017 by Koh Kim. Its products are cruelty-free, vegan, and formulated with Korean chemists to suit all skin types. Evenprime has been featured in beauty publications and has a strong presence on Instagram with 13.5k followers. It celebrates Asian pop culture and offers free shipping with an order minimum to select international countries.

Everist

Everist is the go-to brand for eco-conscious individuals who want clean, convenient, and high-performing hair and skincare products. With a focus on sustainability, Everist makes eco easier for everyone.

Every Man Jack

Every Man Jack offers a range of men's personal care products that are clean, effective, and affordable. Their naturally derived ingredients and sustainable practices make them a brand that men can trust.

Everyday Humans

Everyday Humans is the go-to brand for urban beauty enthusiasts seeking high-quality, sustainable sunscreen products that cater to modern lifestyles. Their lightweight, natural-looking formulas are clinically vetted and multi-purpose, making sun care and skincare a breeze.

F Miller

F Miller's signature Face Oil nourishes all skin types, cultivating luminous skin. Their highly selective, holistically timeless, supportive essentials offer everything you need and nothing you don't.

FFern

FFern is a Somerset-based natural fragrance brand that offers organic, vegan, and sustainably sourced fragrances. Each season, the company blends just one bottle for each of their production ledger names, ensuring top-quality ingredients and craftsmanship.

Faace

Faace is a natural skincare brand committed to simplicity and sustainability. Their versatile masks offer results-driven solutions to common skin concerns while supporting social causes like period poverty and menopause awareness.

Face Gym

Face Gym is the ultimate gym for your face, with 13 global locations and a unique methodology that uses exercise moves to boost collagen, lift, sculpt, tighten, and brighten skin. Their award-winning skincare and advanced technology tools promise to transform your skin and give you ultimate skin confidence.

Face Theory

Face Theory offers effective and affordable vegan and cruelty-free skincare solutions that celebrate authenticity and empower its community. With sustainable packaging and a 365-day money-back guarantee, it's beauty with reason.

Facile

Facile Skincare offers a simplified yet effective skincare regimen with non-toxic, feel-good ingredients. Their advanced technology and vegan, cruelty-free products cater to those who value ethical beauty.

Faculty

Faculty is the ultimate brand for self-expression and personal growth. Their carefully designed accessories cater to any taste, allowing customers to be whoever they want to be. Embracing strengths, not weaknesses, Faculty empowers customers to reach their full potential.

Fatco

FATCO Skincare products are innovative, high-quality, and effective. Made with tallow and proven to be extremely nourishing for dry, oily &amp, normal skin. Great for eczema! All of our products are proudly made in the USA, free of all the nasties (parabens, fillers, toxic preservatives) you don't want to put on your skin. We offer free shipping over $50!"

Fenty Beauty

Fenty Beauty is a global beauty brand by Rihanna that celebrates diversity and inclusivity, offering makeup products for all skin types and shades. With millions of views and positive customer reviews, Fenty Beauty is a leader in the beauty industry.

Fig.1

Fig.1 Beauty offers expert-developed, refillable skincare products with science-backed ingredients and clinically proven claims. Their sustainable packaging and personalized advice from in-house estheticians make them a standout in the skincare industry.

Firsthand

Introducing Firsthand: Real Care, Real Good. This brand is committed to putting people first by using clean ingredients and sustainable sourcing. Trust and connection are at the heart of their mission.

Flamingo

Flamingo is a personal care brand that takes body care seriously. Their high-quality products are designed to support women's personal care routines and help them show up as themselves in public. With years of experience and expertise, Flamingo is perfect for customers who prioritize personal care and value investing in themselves.

Flamingo Estate

Flamingo Estate offers slow-made, sustainable products grown on-site or sourced from farmers. With ingredients like sage and tomato, they celebrate intimacy and the natural world for a radical pleasure experience.

Florence By Mills

Florence By Mills is a natural, clean beauty brand founded by Millie Bobby Brown. Our mission is to redefine beauty on our own terms and provide eco-conscious makeup and skincare products that are free of phthalates, parabens, and sulfates. We are cruelty-free and vegan, and donate to the Olivia Hope Foundation.

Follain Skincare

Follain Skincare is a clean beauty brand founded in 2013 by Tara Foley with a mission to provide safe and effective personal care products. Their products are rigorously tested and free from potentially harmful ingredients, and they are committed to educating their customers on how their products can impact their health. Follain has been featured in publications like Business Insider and the Boston Globe, and they offer a comprehensive range of skincare, bath and body, and hair products.

Formulate Hair Care

Formulate Hair Care is a personalized cosmetic company founded in 2019 in San Francisco, California. Customers can create their own tailored shampoos and conditioners with the help of an online quiz and recyclable packaging. Formulate offers a wide range of products for both men and women.

Forte Series

Forte Series is a brand that caters to guys who want to look their best with minimal effort. Their high-quality grooming products and honest education make achieving a polished and confident look effortless.

Frank Body

Frank Body is an Australian skincare brand founded in 2013 in Melbourne, offering vegan, cruelty-free coffee-infused scrubs, lotions, masks, cosmetics, and hair care. Their products are designed to promote healthy, clear skin, and have gained notoriety from top media outlets and highly positive reviews.

Frankli

Introducing Frankli, the ethical, sustainable, and inclusive razor brand revolutionizing the shaving industry. With premium materials and a commitment to sustainability, Frankli offers a range of reusable razors suitable for all genders and skin types. Make a positive impact on the environment while enjoying a superior shaving experience.

Freck Beauty Makeup

Freck Beauty Makeup is a clean beauty brand founded in 2017 by Remi Brixton, proudly supporting LGBTTQQIAAP rights and Black Lives Matter. Their vegan, cruelty-free makeup products have been praised by Forbes, Byrdie, and Glamour, and have received hundreds of positive reviews from customers.

From Yours

From Yours is the ultimate skincare brand for eco-conscious enthusiasts. Their personalized routines use clean, active ingredients and 100% recyclable packaging, making self-care easy and sustainable.

Frownies

Founded in 1889, Frownies is a family-owned business dedicated to providing natural and organic products that help women age gracefully. Endorsed by celebrities and featured in major magazines, Frownies offers a range of products including patches, serums, and gels made with natural and organic ingredients. An alternative to expensive and invasive Botox surgery, Frownies also offers a 30-day money-back guarantee.

Function of Beauty

Function of Beauty believes that beauty can be personalized. With a fast and easy hair, body, and skin quiz it's never been easier to discover products that work for you. Free shipping and returns, cruelty-, sulfate- and paraben-free.

Fur

Fur Oil is an all-natural, full-body skin and hair treatment brand founded in 2014 by best friends Laura Schubert and Lillian Tung. Their facial-grade, vegan, cruelty-free, and non-toxic products have been dermatologically and gynaecologically tested, and have been praised by Emma Watson. Fur Oil is committed to inclusivity, offering a personalized product quiz and rewards for membership.

Fussy

Fussy is a sustainable personal care brand that prioritizes both personal and environmental well-being. Their science-backed, eco-friendly products are designed to eliminate single-use plastic waste, making them a must-have for eco-conscious shoppers.

Futurewise

Futurewise is a vegan and plant-derived skincare brand that focuses on hydration and moisturization. Their Slugging System delivers layers of intense hydration and promotes better absorption of other skincare products.

Geologie

Geologie delivers personalized skincare solutions for men with inclusive products and an assessment process to identify skin needs. Endorsements from notable figures signify trust and effectiveness.

Gilda Liljeblad

Introducing Gilda Liljeblad, the skincare brand that prioritizes your needs. With scientifically proven ingredients and extensive knowledge, their effective solutions will give you the healthy, beautiful skin you desire.

Gisou

Gisou is a hair brand created by Iranian-Canadian model and entrepreneur Negin Mirsalehi. The brand provides luxury hair care products that are designed to nourish and protect the hair. The products are made with natural ingredients and use a unique oil-infusion technology to help keep the hair healthy and hydrated.

Gladskin

Gladskin is a Swiss skincare brand founded in 2005 by dermatologists and university scientists. Their clinically-tested eczema creams, irritant lotions, and other topical formulas are free of harmful substances and designed to restore the complexion’s microbiome. They are dedicated to philanthropic initiatives, donating a portion of their revenue to related organizations. Featured in Vogue, Who What Wear, Entrepreneur, and Inc. Magazine.

Glaize

Introducing Glaize, the female-founded nail care brand revolutionizing the industry with sustainable, convenient, and stunning 'Stick N Mix' nail art stickers. Achieve eye-catching designs effortlessly while supporting female artists.

Glamnetic

Home to the highest quality Magnetic Lashes and Magnetic Eyeliner and the World's first colored magnetic lashes. #Beglamnetic Shop Now

Glossier

At Glossier, we believe beauty should be easy and enjoyable. We're creating the new beauty essentials: a simple skincare routine and an easy-to-use foundation for everyday skin. We also believe that the way to make lives better is to focus our efforts on ourselves. After all, isn't that where it starts? We contribute 10% of all sales to causes like environmental protections, education, and more. Plus we have free shipping both ways!

Glow hub

Glow Hub's vegan and cruelty-free skincare formulas combine natural actives with gentle science for effective yet gentle solutions. Their personalized routines and affordable prices make them perfect for skincare novices and lazy beauty enthusiasts.

Good Dye Young

Good Dye Young is a vegan and cruelty-free hair dye brand founded in Nashville, TN by Hayley Williams of Paramore and her hairstylist, Brian O'Connor. With its puns, recyclable packaging, and commitment to self-expression, Good Dye Young offers a wide range of products, including semi-permanent dye, lighteners, hair makeup, hair care tools, and apparel.

Good Light

Good Light is the beauty brand that celebrates authenticity, diversity, and inclusivity. Their clean, vegan, and cruelty-free products are sustainably produced, and 1% of sales go to True Colors United.

Good Molecules

Good Molecules is a science-backed skincare brand that offers fuss-free essentials with vegan, fragrance-free ingredients like niacinamide and hyaluronic acid. Founded in 2019, Good Molecules is focused on safety, efficacy, and affordability, making results-driven beauty accessible to all.

Good Science Beauty

Good Science Beauty is a scientifically advanced skincare brand that uses biotech research and unique delivery technology to make a real difference in people's lives. Their products are designed to meet the needs of modern consumers who value high-quality, effective skincare backed by science.