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Best Beauty Brands

Beauty products are among the most widely used consumer goods in the world. Some brands produce necessities, such as toiletries, while others specialize in convenience products, such as makeup. This list has everything you need from skincare and shaving products to makeup and fragrances. The market is saturated with countless brands, so find the ones that work best for you.

Atoms

Atoms is a New York footwear company that believes feet come in sizes too. Customers can order their shoes for the left and right foot in two different sizes, to get perfectly fitting kicks. Atoms also offers "Quarter Sizes," meaning there are 24 ½ combinations of width and length.

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Apparel
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Footwear
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Namesake

Namesake was created specifically for melanin-rich skin, Namesake targets brightness, elasticity retention, and smoothness with expertly formulated products. Discover the power of skincare tailored to your skin.

Native

The Native online shop is the easiest way to invest in your health by using better, cleaner personal care products. We hand-select the best brands to offer you a wide selection of daily essentials that are better for your body and as gentle on the earth as they are effective. Save money with free shipping and join our community!

Noie

Noie is a skincare brand that combines science, community feedback and machine learning to create customized products for those struggling with skin diseases. Their commitment to quality and attention to ingredients help customers reclaim their confidence and feel comfortable in their own skin.

Nopalera

Nopalera celebrates Latin culture with artisan bath and body products inspired by Mexico's natural beauty and resilience. Their sustainable, clean ingredients nourish the body and soul.

Noto

Noto is a gender-inclusive, clean cosmetic line that celebrates diverse identities. With high-performing, natural ingredients and a commitment to sustainability, Noto is the brand for inclusivity, authenticity, and making a positive impact.

NuFACE Skincare

NuFACE is a skincare brand founded in 2005 by the Cole family. Their products include at-home microcurrent devices and skincare, and have been praised by notable media outlets such as Allure and Harper’s Bazaar. NuFACE is dedicated to uplifting others and helping those in need, and encourages employees to participate in Give Back programs.

Nutrafol

Nutrafol provides natural ingredients clinically shown to help improve hair growth, thickness and less shedding. Nutrafol is 100% drug free supplement formulated by a doctor and trusted by over 2500 doctors. It helps you with growth, nourishment and fortification of the hair. These are powerful & rapidly-absorbed formulations that can be taken orally or applied topically.

Nuud

Nuud Deodorant is a Dutch company founded in 2017 that offers a natural, vegan, and environmentally friendly deodorant made with almond oil, mineral clay, and castor oil. It is unscented and contains no animal products, fragrances, or parabens, and uses micro silver to reduce odor-causing bacteria. The ruby red grapefruit-hued tubes are made of sugarcane, and Nuud has sold nearly 1.9 million tubes to date.

Nécessaire

Necessaire is a Californian clean beauty brand founded in 2018 by Randi Christiansen and Nick Axelrod, prioritizing body products like lotions, deodorants, and exfoliators made with clean ingredients and transparency. Certified Clime Neutral, Plastic Neutral, and Leaping Bunny, Necessaire is a leader in eco-friendly beauty.

OM-SE

Introducing OM-SE, the Swedish skincare brand that cares for your skin with powerful multi-use products. With high-performing ingredients and a minimalist routine, achieve radiant complexions and embrace your natural beauty. Experience the transformative power of OM-SE.

ONE/SIZE Beauty

ONE/SIZE Beauty is a modern cosmetics line founded by makeup artist and YouTube sensation Patrick Starrr in 2020. The brand offers high-caliber formulas, easy-to-use products, and inclusive colors that inspire creativity, kindness, and self-expression.

OSEA

OSEA Skincare is a vegan skincare brand founded by Jenefer and Melissa Palmer in 1996 that uses natural, plant-derived ingredients to nurture wellbeing. Their range of products, including cleansers, mists, creams, and body oil, are free of fragrance, petrochemicals, parabens, and sulfates.

OUAI

OUAI is a haircare brand founded by celebrity hairstylist Jen Atkin. Their products empower women to embrace their imperfections, offering attainable beauty without unrealistic expectations. They also offer body, bath, and hand care products and premium fragrances inspired by iconic cities.

OUI the People

OUI the People is a personal care brand founded in 2014 by Karen Young, with the mission to create a luxurious, sustainable hair removal experience. Featuring natural ingredients, vegan and cruelty-free formulas, and refillable bottles, glass packaging, and stainless steel razors, OUI the People's products are designed to help you feel good about your body, while reducing the amount of plastic going into landfills.

Oars + Alps

Oars+Alps offers men a simple, effective, and hassle-free skincare routine with powerful, clean ingredients. Their TSA-approved, feel-good products fit any lifestyle at a reasonable price point.

Offcourt

Offcourt is the go-to brand for active men who need post-sweat skincare solutions. Their science-backed formulas, featuring prebiotics, deliver noticeable results at an accessible price point. Plus, their fresh and sophisticated fragrances make daily use a pleasure.

Olaplex Shampoo

Olaplex is an innovative haircare company that uses patented bond-building technology to rebuild and replenish damaged hair. Their products have been used by celebrities and have won acclaim from customers and stylists. Their Hair Quiz helps customers find the perfect product for their hair type, while their manufacturing process saves water and trees.

Olive and June

Olive and June is a Beverly Hills-based boutique founded in 2013, offering stunning nail polishes, decals, and cuticle care. The brand has been featured on numerous media outlets, and provides helpful resources online, including Bootcamp courses, masterclasses, and ‘Olive University’.

OneBlade

OneBlade offers a refreshing shave with long-lasting construction, attention to detail, and recyclable steel blades. It's the perfect choice for those looking for an environmentally conscious option without sacrificing quality.

Oodee

Introducing Oodee, the skincare brand revolutionizing the industry with their Allergen Neutral™ formulas. Backed by science and powered by plants, Oodee offers high-performance, nutrient-rich products that are free from known allergens. Experience the difference and give your skin the allergy assurances and nutritional goodness it deserves.

Overtone

oVertone is a hair care brand founded by Maegan Scarlett and Liora Dudar in 2014. The brand was created in response to the fading and damage that often comes with vibrant hair color, and offers a hair-healthy, semi-permanent alternative to traditional dye. oVertone products allow users to achieve and maintain head-turning hair colors without damaging their hair or going through the hassle of cold showers. The brand quickly gained popularity after its launch and has become known as an industry disruptor in the hair color world. oVertone's products offer a more convenient and cost-effective alternative to traditional box dyes and salon touch-ups, allowing users to achieve and maintain vibrant, healthy hues through conditioning.

PAUME

Introducing PAUME, the luxurious hand care brand that offers a comprehensive skincare routine for your hands. With clean formulas, elegant packaging, and a commitment to sustainability, PAUME is the go-to brand for those seeking healthy and nourished hands.

Palm of Ferronia

Palm of Feronia offers a natural self-care experience with clean, organic, and earth-derived ingredients that promote emotional, physical, and spiritual well-being. Transparency and sustainability are key values for the brand.

Pat McGrath Labs

Pat McGrath Labs is the luxury makeup brand founded by globally renowned fashion makeup artist, Pat McGrath, in 2015. With a mission to capture the power of makeup, the brand offers an extensive range of products for lips, eyes, face, and more. Pat McGrath Labs has a strong reputation, glowing customer reviews, and frequent deals on their website.

Patrick Ta

Introducing Patrick Ta Beauty, the innovative brand that enhances your natural beauty and boosts your confidence. With bold and constantly evolving products, Patrick Ta empowers you to be who you want to be.

Patricks EU

Patricks EU: Revolutionizing the grooming industry with science-based formulations and boundary-pushing design. Their high-quality, multi-functional products deliver exceptional results, empowering customers to look and feel their best.

Pattern Beauty

Pattern Beauty is an innovative haircare brand founded in 2018 by Tracee Ellis Ross with the mission to nourish and hydrate curly and textured hair. Their products are made with safe and natural ingredients, are cruelty-free and vegan, and offer free shipping on US orders over $50 and international shipping.

Peace Out

Peace Out Skincare offers one-step targeted solutions for clean and effective skincare. Their acne dots, pore strips, and microneedling patches are standout products. The brand champions an inclusive and skin positive community.

Peach and Lily

Peach and Lily is a clean beauty brand that offers safe and effective skincare products for sensitive skin. Their Actives for All™ line includes natural and man-made ingredients that transform skin without irritation. The brand is committed to sustainability and giving back to the community.

People's Beauty

People's Beauty, founded by a mother-daughter duo of professional estheticians and makeup artists, offers a complete collection of clean, plant-based, and skin-friendly skincare products that deliver real results. All vegan and free of toxins.

Phlur

Phlur is a sustainable fragrance brand that focuses on using natural and synthetic ingredients. Their fragrances allow customers to express their personal style while being eco-conscious.

Plenaire

Plenaire is a UK-based skincare brand that celebrates individuality with gentle and effective essentials. Their sustainable, vegan, and cruelty-free products promote self-appreciation and social impact, all while being kind to the planet.

Plum Goodness

We make buying safer, paraben-free, phthalate-free, SLS-free skincare products online in India easy! At Plum Goodness, we believe that skincare must be kind to your skin and the environment. Our natural fragrances are made from essential oils and plant extracts with no petrochemicals or artificial ingredients.

Radswan

Radswan offers a range of synthetic wigs and clip-ins that provide a playground for self-expression. With a focus on fit, quality, and user-friendliness, this brand is perfect for those who value ethical practices and see hair as a way to express their identity and culture.

Rare Beauty

Rare Beauty is a new beauty brand founded by Selena Gomez. The company's mission is to celebrate diversity and inclusivity, and to empower people to feel beautiful in their own skin.

Refy

Refy Beauty is a luxury beauty brand that offers high-end products and services. They are dedicated to providing their customers with the best possible experience and believe that every woman deserves to feel beautiful.

Regimen Lab

Regimen Lab is the ultimate skincare brand for science-minded beauty enthusiasts. With rigorous research and testing, their effective formulations solve common skin problems for a high-quality routine.

Rhode

Rhode is a skincare brand founded by Hailey Rhode Bieber that offers a curated selection of essentials formulated for various skin types and needs. The brand is founded on the values of simplicity, affordability, authenticity, quality, and transparency, and is committed to mindful skincare practices such as using clean, vegan, cruelty-free, gluten-free, and fragrance-free ingredients, as well as upcycled and recyclable packaging. The products are developed in collaboration with award-winning dermatologists, chemists, and industry leaders, and are designed to nourish and strengthen the skin barrier over time. Rhode's product formulations feature high-performance ingredients such as peptides, shea butter, niacinamide, cupuaçu, babassu oil, hyaluronic acid, marula oil, squalane, and açai, which work to improve the appearance of fine lines, moisturize and nourish the skin, minimize the look of pores, maintain elasticity, support hydration, and defend against harmful free radicals. The brand's Skincare Advisory Board, which comprises experts in chemistry and dermatology, guides the development of Rhode's products from initial formula to final glaze.

Rockwell Razors

Rockwell Razors is a Canadian-founded brand revolutionizing the shaving industry with classic two-blade safety razors that provide a close, comfortable shave for pennies. Their rust-resistant metal razors are backed by a lifetime warranty and accompanied by a range of skin- and hair-friendly shave accessories.

Rory

Rory is a healthcare brand that provides personalized, contact-free wellness solutions and treatments for women of all ages, ranging from skin care to sexual health. Their remote system is powered by licensed physicians and nurse practitioners, and members can collect points for Latisse subscriptions through their partnership with Brilliant Distinctions.

RoseSkinCo

RoseSkinCo prides itself on the simplicity of its skincare products that you can mix and match based on your skin type. Products include moisturizers, exfoliators, scrubs, serums, cleansers and masks. The products are all natural and 100% organic – guaranteed to help you achieve your skin-care goals!

Ruffians

Ruffians: Award-winning barbers and men's grooming store. Indulge in a personalized grooming experience with unique design features, complimentary extras, and a sense of community. A high-quality brand that values customer service.

Ruka

Ruka is the go-to for Black women with curly, coily, and wavy hair types. Their mission is to promote healthy hair and bring joy back to hair care. Education is at the forefront, and the community is at the heart of everything they create.

SACHAJUAN

Discover SACHAJUAN, the haircare brand that simplifies your routine with efficient products. Their minimalist approach, transparent ingredients, and Ocean Silk Technology enhance your hair's natural beauty.

Saie

Saie Makeup is an ethical beauty brand founded by Lanely Crowell in 2019, providing clean beauty products to help you look and feel your best. Their products have been featured in top media sources and have won awards for their effectiveness and sustainability. With a mission to make makeup that's good for people and the planet, Saie offers affordable and effective products with free shipping on orders over $30.

Salt & Stone

Salt & Stone combines natural ingredients from the sea and mountains with skin science and intoxicating fragrances for a sensorial experience that soothes and restores. Their commitment to protecting the planet flows through sustainable packaging and manufacturing.

Salt Grooming

Salt Grooming: Redefining men's grooming with innovative, high-quality products. Their commitment to natural and organic ingredients sets them apart, making them a go-to brand for those seeking true value.

Scentbird

Scentbird offers a subscription service that delivers designer colognes and perfumes right to your door, starting at just $14.95 a month.

Scentbox

Discover and indulge in the world of designer fragrances with Scentbox. With over 1000 scents to choose from, this flexible subscription service allows fragrance lovers to explore and create their own unique scent experiences. Try a month's supply of fragrance for the price of a couple Starbucks coffees and never get bored of smelling divine.

Schmidt's

Schmidt's is an award-winning, natural deodorant brand that uses trending ingredients to create effective products. Certified natural, vegan, and cruelty-free, they're dedicated to transparency and ethical business practices.

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