Beauty products are among the most widely used consumer goods in the world. Some brands produce necessities, such as toiletries, while others specialize in convenience products, such as makeup. This list has everything you need from skincare and shaving products to makeup and fragrances. The market is saturated with countless brands, so find the ones that work best for you.
Atoms is a New York footwear company that believes feet come in sizes too. Customers can order their shoes for the left and right foot in two different sizes, to get perfectly fitting kicks. Atoms also offers "Quarter Sizes," meaning there are 24 ½ combinations of width and length.
Selfmade is a beauty brand that focuses on emotional wellbeing and offers a psychodermatology approach to self-care. Their products nurture different areas of human development, sparking self-exploration and emotional intelligence.
Shavelogic is an American brand founded in 2009 by Rob Wilson and Duwayne Miller, offering innovative designs and technologies for a close, comfortable shave. Their five-blade razor with magnetic cartridges is easy to clean and switch, and their products come in recyclable packaging. Rated one of the 7 best razor brands by UltiUber Life and featured in magazines like the Gadgeteer, Shavelogic also recently partnered with the NHL.
SiO Beauty is a NYC-based company founded in 2016, offering medical-grade silicone patches designed to make skin look younger. Featured in Women's Health, Vogue, and New York Magazine, SiO Beauty has received acclaim for its amazing results and great customer service. Dermatologist-approved and allergy-tested, with an automatic 10% off your first order and a rewards program.
Sienna Naturals is a Black woman-owned hair care brand that offers planet-friendly formulas for healthy, beautiful hair. Co-founded by Issa Rae, their Rooted Technology™ combines natural ingredients with molecular chemistry for clinically proven results. Ideal for textured hair, Sienna Naturals prioritizes hair health and body wellness without compromising on safety.
Skin and Me is a London-based skincare service founded in 2018 by James Mishreki and a team of dermatologists and pharmacists. They create powerful and personalized solutions to help people tame spots, dryness, and other skin issues, with vegan and cruelty-free products made-to-order and packaged with less plastic and waste.
Skylar is a Los Angeles-based e-commerce brand that specializes in clean, conscious, and hypoallergenic perfumes and skincare. Their products are free of harsh additives and made with organic ingredients, and their eco-conscious packaging is made with renewable resources. Customers can use the Skylar fragrance quiz for tailored recommendations, and they support the Step Up Mentoring Program.
Soft Services is a body skincare brand committed to sustainability. Their Mass Index platform offers resources for all skin types, while their products cater to those seeking effective and eco-conscious solutions.
Sol de Janeiro is a Brazilian-born beauty brand that celebrates body positivity and provides luxurious, vegan, sustainably sourced, and cruelty-free hair and body care products. Their cult-favorite Brazilian Bum Bum Cream has been featured on numerous media outlets and won awards such as the Best Skincare, Haircare, Bath & Body Product (under €40) 2023 and the Best Overall Product 2023 Award at the TRBusiness Travel Retail Awards 2023.
Soma Ayurvedic is the ultimate natural skincare brand, using plants, flowers, and herbs to balance the body and mind. Their adaptogenic herbs come straight from lush Indian forests, making them the most biodiverse products in the world. Customers who value holistic approaches to beauty will love Soma Ayurvedic's products.
Sons is a London-based men's health and hair care brand co-founded in 2020 by Adrian and Will. They offer customized solutions to restore healthy hair, as well as products for gut, brain, and immune health. Their commitment to a zero carbon footprint and partnership with Chemist4u pharmacy make their effective and affordable treatments accessible and reliable.
SpoiledChild is a US-based beauty brand offering anti-aging hair and skincare products formulated for all ages. Using artificial intelligence to match customers to the most compatible formulas, SpoiledChild also provides refillable and reusable dispensers made from recycled glass for a more sustainable experience. Customers can enjoy a 14-day free trial period, free US shipping for orders over $40, and free returns.
Squigs is a headcare brand that offers a comprehensive approach to caring for your scalp and face. Founded by a former editor, their products are free from synthetic fragrances and dyes, and emphasize the transformative power of good ingredients. Plus, they donate a percentage of proceeds to a mental health charity.
Static Nails is an award-winning brand committed to creating non-toxic, high-quality beauty products that perform better than traditional alternatives. Their innovative products include the Reusable Pop-On Manicure and non-toxic polish remover, perfect for health-conscious customers seeking safer, better-performing options.
Strands Hair Care is a Los Angeles-based brand founded in 2018 that specializes in personalized hair care products. Using natural ingredients free from parabens, phthalates, SLS/SLES, and harmful dyes, their mission is to give more good hair days. Led by a team of chemists and engineers, Strands Hair Care has been featured in Allure, Good Housekeeping, and Scary Mommy.
Stryx is a men's cosmetics brand founded in 2017 by Devir Kahan. It offers products designed specifically for men, with a masculine and straightforward approach, focusing on covering imperfections and accentuating features. It has been featured in publications such as GQ, Forbes, and Men's Health, and is cruelty-free with some vegan options.
Sugardoh is the eco-friendly, natural, and gentle at-home hair removal brand for sensitive skin. Their compostable sugar paste provides long-lasting results and aligns with conscious customers' values.
Summer Fridays is a clean, vegan, cruelty-free skincare company founded in 2017 by Marianna Hewitt and Lauren Gores Ireland. Their collection of creams, sets, exfoliators, and masks are designed to help you achieve a sunk-kissed glow. Featured in Refinery29, Allure, Bustle, InStyle, and PopSugar, Summer Fridays has become a popular skincare brand on Instagram.
Sunday Riley Skincare is a cruelty-free and eco-friendly skincare brand founded by its namesake, Sunday Riley. With a focus on creating effective and clean products, the company has earned press and celebrity attention and has donated to philanthropic organizations. Customers can shop a variety of serums, moisturizers, eye creams, cleaners, and more.
Supply is the ultimate brand for those seeking quality, durability, and functionality in their everyday essentials. Founded by a husband and wife team, their shaving and grooming products are just the beginning of their exceptional offerings. With an unwavering commitment to quality and craftsmanship, Supply delivers nothing but the best to customers around the world.
Sweed, the Swedish brand revolutionizing false eyelashes, offers feather-light and comfortable lashes for a natural look. Their range includes innovative eye products, all with recyclable packaging. Loved by makeup artists for red carpet looks.
Introducing THE SKILLS Skincare, a brand dedicated to providing high-quality skincare products for hardworking individuals. With specialized formulas and a design that reflects skill and success, THE SKILLS Skincare delivers visible results for those who value hard work and continuous improvement. Join the journey and experience the evolution of skincare with THE SKILLS.
The Beauty Chef offers a range of bio-fermented, probiotic-rich wholefood supplements and organic skincare products that nourish the skin, body, and microbiome. Their unique formulas are developed with cutting-edge research to support gut health and overall wellbeing.
At The Detox Market, they believe that what you put on your body is just as important as what you put in your body. They meticulously vet every single product before they carry it to ensure clean, safe ingredients and effective formulations. You can trust The Detox Market to help you make educated choices about the products you use. Popular brands from The Detox Market include ILIA beauty, OSEA, Goop, and Agent Nateur.
The Wrap Life is an iconic fashion accessory brand founded by Nnenna Stella in 2014. Specializing in head wraps, turbans, turbanettes, scrunchies, and bandies, the Brooklyn-based brand has been featured in Oprah Daily, Glamour, Fashionista, Yahoo!, Today Show, and New York Magazine. The Wrap Life stands out for being a successful Black business, offering free tutorials and style tips, great customer ratings, money-saving promos, and financing options.
Then I Met You is a 16x award-winning American skincare line founded in 2018 by Charlotte Cho. Offering clean, effective, and transformative products, it has been featured in publications such as Allure, Glossy, PopSugar, Refinery29, Forbes, Vox, and Vogue. It is Leaping Bunny certified, has vegan options, gentle ingredients, fair prices, sustainable packaging, and is woman-owned.
Three Ships Beauty is a vegan and cruelty-free skincare brand founded in 2017 by Laura Burget and Connie Lo. Our products are made with clean and natural ingredients, free from parabens and SLS, and are scientifically proven to work. We are featured in Elle, The Globe and Mail, and BlogTo, and certified by Leaping Bunny. Prices are no more than $40.
Thrive Causemetics offers luxury high-performance cosmetics. For every product you purchase, we donate to help a woman thrive. Every product in the Thrive line was developed by top makeup artists and scientists to deliver professional results and the best, most beautiful skin you can have.
Touchland is a modern hand sanitizer brand that creates innovative, colourful, and moisturizing products with pleasant scents. Their mission is to make hand sanitizing easy and enjoyable, while also helping public schools in need through their charitable initiative, Touchlives.
Tower 28 Beauty offers clean, non-toxic beauty products that are perfect for sensitive skin. Their vegan and cruelty-free products are free of irritants, leaving customers feeling confident and beautiful.
Treslúce Beauty, founded by Becky G, celebrates Latinx heritage with high-performance, vegan-friendly formulations infused with Latinx-sourced ingredients and art. The brand prioritizes environmental consciousness and community positivity, making it perfect for those who value authenticity and fearless expression.
True Botanicals is an all-natural, plant-based skincare brand founded in 2014 by Hillary Peterson. Our MADE SAFE certified products are designed to benefit both your skin and the environment, addressing a range of concerns with free shipping on US orders over $40. Our products have been featured in InStyle, Refinery29, and Forbes, and have become a favorite among celebrities such as Olivia Wilde and Zazie Beetz.
Tula is a clean, clinically effective skincare brand that uses probiotic extracts and superfoods to soothe and nourish the skin. They promote skin positivity and never retouch photos, making them a great choice for those who prioritize natural, nourishing ingredients and reject unrealistic beauty standards.
Type:A Deodorant is a clean, effective, and environmentally conscious deodorant made with sweat-activated technology and certified clean ingredients. Their commitment to safety and sustainability makes them a great choice for health-conscious customers who prioritize ethical practices.
Typology is a skincare line that takes pride in its 100% French-made products, overseeing each process from research to packaging within the country. Rather than adding unnecessary components to their crafted items, Typology prefers simplicity and focuses on incorporating essential and natural active ingredients. They go above and beyond in sourcing these elements, traveling across Europe or even farther for unique extracts harvested sustainably with soft extraction methods. Emphasizing honesty about their product's origin, Typology informs customers of where they source each ingredient from while teaching them how to make DIY skincare formulations. Their work is carried out alongside partner laboratories based in Bergerac, Aix en Provence, and Compiègne who contribute their expertise in French skincare towards creating effective formulas.
UOMA Beauty is an inclusive, cruelty-free makeup brand founded in 2019 by Sharon Chuter. With two collections of professional-grade products for face, eyes, lips, and brows, UOMA Beauty celebrates unique beauty and a rebellious spirit, shipping to over 200 countries with free shipping on orders over $50.