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Customers who prioritize body positivity and challenging societal norms would find Billie Razors appealing. These customers are looking for body care products that not only work well but also promote a more inclusive and accepting view of women's bodies. They appreciate brands that champion the diverse ways women can look, feel, and be in the world. Billie's commitment to undoing unfair social pressures and partnering with women-first organizations aligns with the values of these customers. By making meaningful donations that empower Black and AAPI communities, Billie shows their dedication to supporting women worldwide. Overall, Billie Razors' focus on body positivity and challenging societal norms makes them a great choice for customers who value inclusive and empowering body care products.
At a Glance
Category
Beauty
Beauty
Speciality
Supplements, Personal Care, Bath & Body, Wellness, Shaving
Supplements
Personal Care
Bath & Body
Wellness
Shaving
Personal Care, Shaving, Bath & Body
Personal Care
Shaving
Bath & Body
DTCetc Score
84
/
100
88
/
100
Target Audience
Women
Empowered women, socially-conscious consumers, body-positive advocates
Stereotype
Eco-conscious
Empowered
Pricing Rating
$
$
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70
This brand is moderately priced for the products they offer
$
$
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand has an impeccable sustainability record. It’s part of their mission.
90
/
100
This brand has an impeccable sustainability record. It’s part of their mission.
Quality Score
90
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
90
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
At a Glance
Comparison Between
Athena Club
Billie Razors
Category
Beauty
Beauty
Speciality
Supplements, Personal Care, Bath & Body, Wellness, Shaving
Personal Care, Shaving, Bath & Body
DTCetc Score
84
/
100
88
/
100
Target Audience
Women
Empowered women, socially-conscious consumers, body-positive advocates
Stereotype
Eco-conscious
Empowered
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand is moderately priced for the products they offer
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand has an impeccable sustainability record. It’s part of their mission.
90
/
100
This brand has an impeccable sustainability record. It’s part of their mission.
Quality Score
90
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
90
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
Atoms is a New York-based startup founded in 2015 by Waqas Ali and Sidra Qasim. They specialize in everyday sneakers for men and women, offering customizable sizes in quarter increments and the ability to buy different sizes for each foot. Their sleek and minimalist designs have earned them positive attention from media outlets like Forbes, Esquire, Vogue, British GQ, TechCrunch, and Bloomberg, as well as the admiration of investors and celebrities like Redditt co-founder and investor Alexis Ohanian. Their shoes feature copper threads that kill bacteria, a soft midsole for cushioning, and easy-on-and-off laces. Atoms sneakers start at $129, and they offer discounts for referrals and free shipping and returns.
- Athena Club Selfcare products are praised for their quality and effectiveness, especially the razor kit which glides smoothly and delicately against the skin while still being tough enough to remove thick hair.
- Subscribing to Athena Club saves customers the hassle of remembering to get a new razor or blades.
- Athena Club products are clean and sustainable.
- Customers appreciate the subscription service for period care products.
- The razor is of good quality and offers a variety of colors and designs.
- Subscriber experience is smooth and easy to use, with the ability to pause subscription when needed.
- Razor is of good quality, with a magnetic holder for convenience.
- Variety of options available, including limited edition colors and subscription options.
- Razor blades are affordable and come in recyclable packaging.
- Razor glides on the skin and gets close shaves without irritation.
- Great customer service.
- Unique, dressy opaque white packaging.
- Eco-friendly and minimal packaging for razor blades.
- Shaving with the Athena Club razor may cause discomfort for some customers.
- The pads and liners offered by Athena Club may not stand out from other brands.
- The coconut scent of the body wash may not be to everyone's liking.
- The durability of the Athena Club razor may be questionable.
- Some customers may not be satisfied with the range of products offered by Athena Club.
- Free shipping within the United States
- Orders take 3 to 10 business days to arrive
- Customers can monitor their packages through their My Athena account
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