Compare Cuup and ThirdLove

Cuup and ThirdLove are both innovative lingerie brands that prioritize fit, comfort, and quality. Cuup stands out for its modern design and commitment to reinventing traditional bra design, while ThirdLove is known for its wide range of sizes, including half-sizes, and personalized fit finder tool. Both brands offer high-quality materials and have a focus on inclusivity. Cuup ships within the US and Canada, while ThirdLove has a retail store in New York City. Overall, both brands are great options for customers who want stylish and functional lingerie that fits well and aligns with their values.

At a Glance
Comparison Between
Category
Apparel
Apparel
Speciality
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Underwear
Swimwear
Clothing
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Underwear
DTCetc Score
81
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100
80
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100
Target Audience
Women, Millennials
Women, Plus Size
Stereotype
Modern
Modern woman
Pricing Rating
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80
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70
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Sustainability Score
90
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100
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90
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Quality Score
95
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100
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90
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At a Glance
Comparison Between
Cuup
ThirdLove
Category
Apparel
Apparel
Speciality
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This is some text inside of a div block.
DTCetc Score
81
/
100
80
/
100
Target Audience
Women, Millennials
Women, Plus Size
Stereotype
Modern
Modern woman
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
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$
80
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$
$
$
$
$
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$
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$
$
$
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$
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$
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$
$
$
70
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Sustainability Score
90
/
100
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90
/
100
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Quality Score
95
/
100
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90
/
100
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Cuup vs. ThirdLove

Atoms is a New York-based startup founded in 2015 by Waqas Ali and Sidra Qasim. They specialize in everyday sneakers for men and women, offering customizable sizes in quarter increments and the ability to buy different sizes for each foot. Their sleek and minimalist designs have earned them positive attention from media outlets like Forbes, Esquire, Vogue, British GQ, TechCrunch, and Bloomberg, as well as the admiration of investors and celebrities like Redditt co-founder and investor Alexis Ohanian. Their shoes feature copper threads that kill bacteria, a soft midsole for cushioning, and easy-on-and-off laces. Atoms sneakers start at $129, and they offer discounts for referrals and free shipping and returns.

Who shops at Cuup Vs. ThirdLove

Who shops at Cuup
  • Customers who prioritize modern design and innovation in lingerie
  • Customers looking for stylish and functional undergarments with a focus on comfort and fit
  • Customers who struggle to find bras that fit properly
Who shops at ThirdLove
  • Modern women who value comfort, quality, and inclusivity
  • Customers looking for well-fitting and flattering bras
  • Individuals interested in sustainable and ethical production practices

Cuup Vs. ThirdLove The Pros

Cuup's Pros
  • CUUP bras are luxe and high quality, with a great brand experience and communication.
  • The sizing is great and the bras are comfortable.
  • The bras look good, feel good and fit well, and are simple yet sexy.
  • The bras are high-quality and consistent, with a focus on showing real bodies in their marketing.
  • The unboxing experience is fun and comes with a re-useable mesh washing bag.
ThirdLove's Pros
  • Bras are pretty and a wide range of sizes are available. The return/exchange process is easy and the fit is as expected. Sales items are great and the bras are high quality.
  • The bras are comfortable and last a long time, and the knickers are excellent.
  • The nude options are better than most brands, and the mission and product are great.
  • The straps are amazing, never slipping down, and the fit is excellent.
  • The brand is very inclusive color wise and marketing wise, and the bras are fairly priced.
  • The sizing tool is helpful and the delivery is quick.
  • The bras are sexy and grown up, and the quality is great.

Cuup Vs. ThirdLove The Cons

Cuup's Cons
  • The quality of Cuup's products is inconsistent.
  • Cuup's customer service can be slow to respond to inquiries.
  • Cuup's prices are higher than comparable brands.
ThirdLove's Cons
  • The sizing and fit of ThirdLove bras can be inconsistent and uncomfortable.
  • The bras may not provide adequate support for larger cup sizes and may lose their shape quickly.
  • The overall quality and comfort of ThirdLove's products may not meet expectations.
  • The cost of ThirdLove products may not be worth it for some customers, especially given the short return window.
  • The selection of styles and colors may be limited, and the accuracy of sizing could be improved.
  • The design of the bras may not be suitable for all body types, with thin shoulder straps and potentially uncomfortable pleating.

Cuup’s shipping policy Vs. ThirdLove's Shipping Policy

Cuup's shipping policy
  • Free standard shipping for orders $50+ in US and Canada
  • $3 flat fee for orders below $50
  • Delivery takes 8-15 days; expedited and express options available
ThirdLove's shipping policy
  • Domestic shipping: 3-7 business days for Continental US, 4-10 for Alaska and Hawaii
  • Standard shipping costs $5, free shipping for orders over $75
  • International shipping: 2 weeks, free shipping for orders over $200

Cuup’s return policy vs ThirdLove's Return Policy

Cuup's return policy
  • 30-day return window for bras, 14-day return window for swimwear and bottoms
  • Item must be in new condition
  • No time limit for processing returns, except for gift cards
ThirdLove's return policy
  • Returns and exchanges available within the US for 60 days
  • Exchanges only available for US orders
  • Returns from Canada have a $9.99 fee deducted from refund

Cuup and ThirdLove on Socials

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Cuup (@Cuup) • Instagram photos and videos

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ThirdLove (@ThirdLove) • Instagram photos and videos

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