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In comparing Kylie Cosmetics and Fenty Beauty, both brands offer a wide range of makeup products and have gained significant media attention. However, there are some key differences that set them apart. Kylie Cosmetics, founded by Kylie Jenner, caters to a younger demographic and is known for its glamorous makeup looks. The brand offers cruelty-free and vegan options, appealing to those who prioritize ethical beauty choices. While the brand has an A+ rating from the Better Business Bureau and offers free shipping, it does not allow returns, exchanges, or refunds. On the other hand, Fenty Beauty, owned by Rihanna, stands out for its commitment to inclusivity and diversity. The brand focuses on creating formulas suitable for all skin types and tones, regardless of ethnicity or background. This dedication to representation has resonated with customers seeking to feel included in the beauty industry. Fenty Beauty also prioritizes sustainability, making it a great choice for eco-conscious consumers. The brand offers Afterpay as a payment option and has received positive customer reviews. In conclusion, while Kylie Cosmetics appeals to those looking for glamorous makeup looks and cruelty-free options, Fenty Beauty stands out for its commitment to inclusivity, diversity, and sustainability. Customers who value representation and eco-consciousness in the beauty industry would find Fenty Beauty to be a great option.
At a Glance
Category
Beauty
Beauty
Speciality
Cosmetics
Cosmetics
Cosmetics
Cosmetics
DTCetc Score
70
/
100
84
/
100
Target Audience
Young Women
Young, Inclusive, Diverse
Stereotype
Glamorous
Inclusive
Pricing Rating
$
$
$
$
$
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50
This brand is affordable.
$
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70
This brand is moderately priced for the products they offer
Sustainability Score
80
/
100
This brand has a strong record for sustainable practices, product sourcing, and manufacturing.
90
/
100
This brand has an impeccable sustainability record. It’s part of their mission.
Quality Score
90
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
90
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
At a Glance
Comparison Between
Kylie Cosmetics
Fenty Beauty
Category
Beauty
Beauty
Speciality
Cosmetics
Cosmetics
DTCetc Score
70
/
100
84
/
100
Target Audience
Young Women
Young, Inclusive, Diverse
Stereotype
Glamorous
Inclusive
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
50
This brand is affordable.
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand is moderately priced for the products they offer
Sustainability Score
80
/
100
This brand has a strong record for sustainable practices, product sourcing, and manufacturing.
90
/
100
This brand has an impeccable sustainability record. It’s part of their mission.
Quality Score
90
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
90
/
100
This brand is known for it’s exceptional product quality and craftsmanship.
Atoms is a New York-based startup founded in 2015 by Waqas Ali and Sidra Qasim. They specialize in everyday sneakers for men and women, offering customizable sizes in quarter increments and the ability to buy different sizes for each foot. Their sleek and minimalist designs have earned them positive attention from media outlets like Forbes, Esquire, Vogue, British GQ, TechCrunch, and Bloomberg, as well as the admiration of investors and celebrities like Redditt co-founder and investor Alexis Ohanian. Their shoes feature copper threads that kill bacteria, a soft midsole for cushioning, and easy-on-and-off laces. Atoms sneakers start at $129, and they offer discounts for referrals and free shipping and returns.
- Liquid lipsticks have great color and don't feel too heavy or drying.
- Lip oil is an essential in purses and the lip kits are highly complimented.
- Powder blushes have great color payoff and the bronzer and highlighters are a go-to.
- High shine lip glosses smell better and are non-sticky.
- Lip liners are ultra creamy and long-lasting.
- Limited edition lines are thought out and cute.
- Fenty Beauty has a broad range of shades to color match your skin tone, as well as fun products such as Gloss Bombs, lip oils, and Match Stix Shimmer Skinsticks.
- Fenty Beauty products are high quality, have good coverage, and are strongly pigmented.
- Fenty Beauty is very inclusive with its shades, and their products are easily blendable.
- Fenty Beauty products are unique and look great in a makeup bag.
- Fenty Beauty products have a pleasant scent and a hydrating formula.
- The quality of some products may not meet expectations
- Shipping and customer service can be slow and unresponsive
- Some shades may not be as advertised or may not work for all skin tones
- The effectiveness of Fenty Beauty's products may vary.
- Some customers find Fenty Beauty's highlighter to be too glittery.
- Fenty Beauty's products may not be suitable for those with dry skin.
- Fenty Beauty's products have a strong scent.
- The range of products and packaging of Fenty Beauty may be overwhelming for some customers.
- No returns or exchanges accepted
- Contact customer service within 14 days for damaged/incorrect items
- Only damaged/incorrect items can be returned, picture required
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Ipsy
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